WHAT: The event is a valuable opportunity to enter the mainland retail market and raise brand awareness among local consumers in Sichuan Province's largest municipality.

WHEN: 13-17 November

WHO: Companies in fashion and lifestyle products, including footwear, handbags and leather goods, watches, jewellery, gifts and houseware, personal care and health products, and food and beverages are welcome to participate.

Applicants must be Hong Kong-registered companies, and exhibits must be manufactured, owned, licensed or represented by an agent of the applicant. Hong Kong brand names or those with original design manufacturing capability will be given priority.

WHY: A similar event – the Style Hong Kong Show in Hangzhou – attracted more than 50,000 visitors last year. The event created a "Hong Kong shopping atmosphere" for local consumers.

High-profile advertisements in leading local publications and on television and radio will be launched to promote the Style Hong Kong Show in Chongqing.

A business-matching service is available to help Hong Kong companies develop potential mainland trade partners.
Successful applicants can apply for the government's SME Export Marketing Fund. For details, please visit: http://www.smefund.tid.gov.hk

WHERE: Chongqing International Convention and Exhibition Centre, Chongqing

HOW: The application form is available to download.
          A 15 per cent discount will be offered to applications submitted by 31 May.

For more information, please contact: jess.lh.hui@hktdc.org or kenny.ks.wong@hktdc.org