A range of green TVs.

Mainland-based Konka launched seven models of energy-saving TVs in two tranches this year, claiming such TVs can save energy by up to 52%.

Not to be outdone, Skyworth launched a species of energy-saving LCD TV which makes use of screen format adjustment technology, while Chi Mei Optoelectronics presented its AGT liquid crystal display screen and energy-saving power supply.

These products are claimed to save nearly 7,000 kwh of electricity compared to ordinary LCD colour TVs, on the assumption that they have a service life of 100,000 hours.

South Korea's Samsung also launched several models of new LED colour TVs with colour optimiser which can automatically adjust back light luminance and save energy by more than 30%.

Meanwhile, the 2009 Bravia LCD TV launched by Japan's Sony this year fully embodies the concepts of environmental friendliness and energy-efficiency. The new V500 and S550 TVs, with their energy-saving features, can automatically adjust the brightness of the set according to the surroundings and reduce unnecessary energy consumption.

Benefiting from technology innovation in the upstream chain stores, new energy-saving high-definition colour TVs are being released in quick succession. The new products use 30% fewer imaging tubes and can save energy by up to 50%, thanks to technological improvements.

Television manufacturers are sparing no efforts to develop such new products. They are concentrating on coming up with TVs that have diversified functions and are Internet-enabled for entertainment and information purposes.

Technological progress is clearly having a positive effect on consumer demand. Different members of a family may have different viewing preferences and the new TV products answer their needs.

Changhong launched its Lejiao series of web-based and interactive LED and plasma TVs this year, allowing users to log in to a website to download information and TV programmes.

Changhong has signed contracts with service providers such as PPS and Tencent to provide more than 10,000 programmes that include films, TV series, education programmes, documentaries and health-related programmes.

Hisense has been aggressively promoting its Blue Series full high-definition plus web-based TVs which allow users to listen to music, make investments and browse news or weather forecasts on sina.com.

Haier also launched its so-called Mo-card TV for viewing high-definition programmes. Its standby recording function can help prolong the lifespan of the set.

LCD colour TVs will continue to develop in different directions. They include big screen, a pleasing appearance, more entertainment functions and technological upgrades.

Also, cheaper prices will make big screen LCD TVs more attractive to consumers and intensify market competition.

from Patrick He, Chengdu Office

(Image courtesy of Xinhua News Agency)