Nasdaq-listed leading Chinese search engine Baidu.com and Omniture Inc., a leading provider of online business optimization software, have agreed to form a mutually beneficial alliance to integrate their technologies so as to allow marketers direct access to the Chinese online market.

The technology integration between Omniture and Baidu.com will be used to manage the metrics from the marketing campaigns. The online Baidu advertisers will be able to better measure the campaign performances but also improve conversion by making end-to-end search experience more relevant. Companies that use Omniture business solutions will be able to tap into the vast opportunities of the Chinese market and reach Baidu.com customers.