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Animated shopping. |
With facilities for displaying, selling and experiencing cartoons and animation, 9295 Animation Studio is designed to meet all the consumption demands of cartoon and animation watchers in Shanghai. And there are plans to take the idea national and then international.
The giant mall combines competitions and other activities under an animation theme, offering shopping, entertainment, interaction, exchange and catering services. It's a first for Shanghai.
The offer of all animation genres makes this theme mall the first in Shanghai linking an animation industry base, product manufacturers, production workshops and derivative products closely together, giving full play to the benefits of industry chain and synergies among related industries.
9295 Animation Studio's launch ceremony for tenant recruitment took place recently - and more than 30 animation enterprises - including the famous Doraemon - signed co-operation agreements on the spot.
The cultural creative industry is on the rise against a background of global industrial restructuring. 9295 Animation Studio aims to connect animation derivative products in the market in a bid to promote the rapid development of the cultural industry and integrate resources in the wider industry.
The chain operation it adopts allows for expansion into other first-tier cities at home and abroad that have the potential to develop into comprehensive industrial parks.
Efforts will then be made to expand into second-tier cities and the network will gradually spread throughout the Mainland and even overseas.
The State Council meanwhile announced its Plan for Promoting China's Cultural Industry, giving support to the development of China's cartoon and animation industry. This service initiative should provide opportunities for the industry's faster climb up the value chain.
from Cherry Chen, Shanghai Office
(Image courtesy of Xinhua News Agency)
