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The exportable "boutique apartment" brand: made in Hong Kong
Hong Kong's Shama Serviced Apartments has leveraged its luxury boutique brand, developed in the terrritory, to open properties in Beijing and Shanghai -- with expectations for others in secondary Mainland cities and the Asian region. Shama's CEO Elaine Young says there are exciting plans for the brand in India and Shama aims to be the leading luxury serviced apartment company in the region.
Speaker :
Elaine Young, CEO, Shama
28 July 2008
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