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Home > Multimedia > Taste of “the Beautiful Country”

Taste of “the Beautiful Country”

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16 July 2014
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In 14 years, Venice-born entrepreneur Massimo Sfrizo has built a collection of eight neighbourhood delis in Hong Kong offering a taste of “The Beautiful Country” – and even pre-named his delis ilBelPaese, invoked by poets and artists when referring to Italy. Massimo cites Hong Kong as a logistical, infrastructural and marketing hub.

Industry: Food & Beverages
Region: Worldwide, Hong Kong
Keyword: iBel Paese, Discovery Bay, authentic taste, Italian deli, infrastructural, marketing advantage

Related Links:
Hong Kong Trade Development Council
ilBelPaese
HKTDC Food Expo
HKTDC Home Delights Expo



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