French branded underwear makes its appearance in Hong Kong – and it is heading to other centres in Asia too. Le slip Francais has opened its first stand-alone store in the SAR, together with a continuing loose association with French-owned store chain, Kapok. Hong Kong is the centre for both businesses in the region. Le slip Francais has also introduced a scented underwear product, underlining its offbeat approach to marketing.
Giving Asia the Slip
