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Home > Multimedia > Giving Asia the Slip

Giving Asia the Slip

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5 Sept 2014
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Speaker: Juliette le Manchec, Baptiste Guedez

French branded underwear makes its appearance in Hong Kong – and it is heading to other centres in Asia too. Le slip Francais has opened its first stand-alone store in the SAR, together with a continuing loose association with French-owned store chain, Kapok. Hong Kong is the centre for both businesses in the region. Le slip Francais has also introduced a scented underwear product, underlining its offbeat approach to marketing.

Industry: Garments, Textiles & Accessories
Region: Western Europe, Hong Kong
Keyword: Le Slip, underwear, PMQ, Kapok, French

Related Links:
Hong Kong Trade Development Council
le slip Francais
Kapok
French Chamber of Commerce and Industry in Hong Kong



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