Speaker:
Boris Puddu, Automobili Lamborghini; Kenneth Wyse, President Licensing & Public Relations PVH Corp; Rosalind Nowicki, Global Sales & Retail 20th Century Fox Consumer Products
The 2015 HKTDC Hong Kong International Licensing Show saw a record attendance, with more than 19,500 visitors attending the show in January. Over 310 exhibitors, representing more than 800 brands and properties from 18 countries and regions took part in Asia’s largest licensing show, which featured iconic names such as Warner Bros, Hasbro, 20th Century Fox and Lamborghini – underscoring how major brands are increasingly tapping key markets in the region.
Brand DNA at Hong Kong Licensing Show
