Tadashi Kono named his design company K & C Creation Ltd. – with the “K” representing his own name and “C” for Chinese, representing Hong Kong people. Mr Kono’s employer transferred him to Hong Kong more than 20 years ago. When his employer asked him to return to Japan, he decided to stay in the city and set up his own firm. He found Hong Kong welcomes foreigners and supports entrepreneurs. The city is also full of challenging business opportunities.