Programme
1月16日(第1天)
5 December 2018 (Wednesday)

09:00 – 10:00


Registration

10:00 – 10:15

Opening Session

10:15 – 11:15

Plenary Session 1

Advances in Online Retailing Ecosystem: Everything, Everywhere, All the Time
How this Dynamic Ecosystem Fuels Business Growth and Builds Brands

Online retailing is set to become a US$4 trillion business two years from now, growing at annual rates of up to 20 percent. This plenary session discusses the future of online retailing.

E-tailers are witnessing a dramatic convergence of the conventional business-to-business and business-to-consumer models. A wave of hybrid retailers is combining the advantages inherent in the B2C and B2B models, capturing value and expanding reach. Hybrid retailers have better access to customer data and order information, and make significant savings in costs due largely to better inventory management and unified systems.

This plenary session examines how business can take advantage of the simplification to capture more revenue, to cut costs and free-up capital for expansion.

11:30 – 12:30

Plenary Session 2

The Belt and Road Initiative: New Digital Horizons
How the World’s Biggest Infrastructure Project Drives Cross-Border E-Commerce

The Belt and Road Initiative encompasses two-thirds of the world’s population, about one-third of global GDP and about one-quarter of all goods and services bought and sold. The Belt and Road Initiative will better connect mainland China with the world. This plenary session examines the opportunities for online commerce.

Mainland China is the biggest emerging market and the largest e-tailing market in the world. Access to its booming markets and the rising affluence of Chinese middle-class consumers presents an amazing opportunity – and unique challenges – for manufacturers, e-tailers, online marketplaces and the professional services sector.

This plenary session examines how online retailing is at the heart of trade between China and countries in Southeast Asia and beyond, and how Asia will emerge at the centre of a digital network that spans the globe.

 

12:30 – 14:00

Networking Luncheon

14:15 – 15:30

Concurrent Breakout Sessions

Breakout Session 1:

Technology: Machine Manpower
How AI and Machine Learning Create E-tailing Innovation

Online retailers are at the forefront of developing artificial intelligence and machine learning solutions. This breakout session examines how these technologies are used.

Significant investment in technology has revolutionised the operations of leading online retailers. By uncovering the hidden patterns in consumer behaviour, new technologies help managers anticipate demand and drive sales by offering highly accurate, personalised promotions.

This breakout session assesses how technology has forever changed e-tailing. Hear how leading online businesses are helped by technology companies and solution providers to develop AI-powered solutions, and understand why it is time to invest in AI and machine learning technology.

 

Breakout Session 2:

Big Data: Know Your Customer
How Data Stimulates Social Commerce and Improves Customer Engagement

In the universe of online retailing, big data strategies can be used to increase sales and improve customer satisfaction. This breakout session examines the benefits of big data analytics and the advantages in partnering with an experienced analyst.

The session features a discussion of how big data can be applied to deliver highly relevant and personalised marketing communications, and of the influence it can have on commerce driven by social media. Better understand where to find new customers, how to engage them and how to keep them loyal to your brand.



15:45 – 16:45

Concurrent Workshops

Workshop 1 :

Mobile Checkouts and Payment Security

The way customers make payments is changing faster than ever. The value of digital payments is expected to hit US$726 billion by 2020 and young customers are demanding exceptional digital payment experiences on all platforms, the most important being their smartphones. The application of contactless and wearable technologies continues to gain traction.

This workshop will study the trends in mobile and instant payments that offer customers better and faster payments solutions combined with stringent measures to enhance cybersecurity and data privacy.


Workshop 2 :

Omni-channel Retailing

Consumers are demanding personalised and contextualised experiences that are aligned with their needs. The rise of mobile devices and social media allows customers to choose from a wider-than-ever array of channels for interaction. Enterprises need to integrate their digital and physical channels to permit omni-channel retailing to live up to its promise.

This workshop explores how to implement an experiential omni-channel strategy that accepts a customer’s communications preferences, behaviour and context.



Workshop 3:

E-tailing Best Practices

E-tailing has reshaped businesses, created new marketing opportunities and changed competition. If your brick-and-mortar shop is thriving, now is the time to grasp the opportunity to establish your brand online.

This workshop covers the concepts relevant to creating an e-tailing business, among them business models, choosing an e-tailing platform, warehousing, shipping, marketing, customer service and payments.



 

* The programme is subject to change without prior notice.

 

Mr Kai Tang