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Programme
4 December 2019

09:00 – 10:00
Hall 1A

Registration

10:00 – 10:15
Main Hall
Hall 1A

Opening Session of SmartBiz Expo and Asian E-tailing Summit

Welcome Remarks
  • Ms Margaret Fong
    Executive Director, Hong Kong Trade Development Council
Opening Remarks
  • The Hon Paul Chan Mo-po, GBM, GBS, MH, JP - Financial Secretary, The Government of the Hong Kong Special Administrative Region of the People’s Republic of China

 

10:15 – 11:15
Main Hall
Hall 1A

Plenary Session 1

The Internet of Things’ Expanding Influence in Online Retailing

Spending on the Internet of Things (IoT) is on track to pass US$1 trillion worldwide in 2022. As online shopping further matures and consumer preferences continue to shift away from bricks-and-mortar retailing, e-tailers will need to leverage the IoT to better manage supply chains, deliver engaging customer experiences and stay ahead of the competition.

This plenary session examines how the IoT can help e-tailers handle data and create experiences that enchant customers, while allowing managers to re-imagine their businesses to be more competitive and more profitable.

Panel Chair

  • Mr Abhineet Kaul - Senior Director, Public Sector & Government, Asia-Pacific, Frost & Sullivan
Panel Speakers
  • Mr Joseph Lee - Executive Vice President of Sales - APAC, Mirakl Inc.
  • Mr TJ Wu - Director of Centre of Excellence, SAP Customer Experience, Greater China

 

11:30 – 12:30
Main Hall
Hall 1A

Plenary Session 2

How Cross-border E-commerce Market Creates Growth Opportunities in Asia

Online retail revenue in Asia is forecast to grow at a compound annual growth rate (CAGR) of 23 percent to reach US$53 billion by 2023. With the pioneering Association of Southeast Asian Nations (ASEAN) e-commerce agreement now in place, a favourable business environment is flourishing. The push is on to deliver economic growth through cross-border e-commerce among the 10 nations in the region.

This plenary session will assess how a thriving common online market will be shaped by Southeast Asia’s increasingly affluent middle class – a digitally savvy population that communicates on the go and through social media.

Panel Chair

  • Mr Anson Bailey - Head of Technology, Hong Kong Head of Consumer & Retail, ASPAC, KPMG
Panel Speakers
  • Mr Michio Takahashi - Vice General Manager, Cross Border Trading Business Department, Rakuten, Inc.

 

12:30 – 14:00
Hall 1A

Networking Luncheon

14:15 – 15:30
Theatre 1
Hall 1A

Concurrent Breakout Sessions

Breakout Session 1

Using AI to Transform Online Customer Experiences

By 2020, 85 percent of customer interactions in the retail environment are likely to manage without human involvement. Artificial Intelligence can help deliver a personalised, immersive and optimised experience for every consumer that is cost effective.

This breakout session examines how AI can simplify the work in data analytics, offering real-time insights to businesses and answers for customers.

Moderator

Panel Speakers
  • Mr TJ Wu - Director of Centre of Excellence, SAP Customer Experience, Greater China

 

14:15 – 15:30
Theatre 2
Hall 1A

Concurrent Breakout Sessions

Breakout Session 2

Using Big Data to Achieve Online Business Success

Sponsored by:
iclick

It is vital to have the capacity to crunch massive volumes of information. Big Data can highlight customer behaviours in the most complex of datasets and deliver insights that can lead to better business decisions.

The breakout session will discuss how algorithms and analytics can bridge the gap between data and application. Hear recommendations to achieve optimal decision-making from data in user-friendly formats.

Moderator

  • Mr Benson Ng - Advisory Partner, Hong Kong, Digital Advisory Leader, Greater China, Ernst & Young
Panel Speakers
  • Mr Alan Wo - Founder and Director, Reasonable Software House Limited

 

15:45 – 16:45
Theatre 1
Hall 1A

Concurrent Workshops

Workshop Session 1

How Blockchain Technology is Disrupting E-tailing

In highly competitive industries such as e-tailing, the search for an edge never ends. Blockchain technology can help provide the advancement needed to improve the online shopping experience over the long run.

This workshop will explore how blockchain will disrupt ways in which consumers shop online by offering faster, safer and more feature-rich services than ever before.

Moderator

  • Dr Paul Sin - Partner & APAC Blockchain Lab Leader, Deloitte China
Panel Speakers

 

15:45 – 16:45
Theatre 2
Hall 1A

Concurrent Workshops

Workshop Session 2

Best Practices for Omni-channel Retailing

Sponsored by:
iclick

Consumers are demanding personalised and contextualised experiences that are aligned with their needs. Enterprises need to integrate their digital and physical channels to permit omni-channel retailing to live up to its promise.

This workshop explores how to implement an omni-channel strategy and covers relevant business concepts such as warehousing, shipping, marketing, customer service and payments.

Moderator

Panel Speakers
  • Mr Frankie Ho - General Manager, President, International Business, iClick Interactive Asia Limited
  • Ms Daphne Lee - E-Commerce Director, PANDORA Jewelry Asia-Pacific Limited

 

17:00-18:00
Main Hall
Hall 1A

Asia’s Best E-tailing Awards Presentation Ceremony cum Cocktail Reception

5 December 2019

10:30-11:30
Main Hall
Hall 1A

Sectoral Breakout 1

Walk Fashion’s Online Runway

Fashion is among the most popular product categories purchased online. By 2020, the share of e-commerce sales is set to grow from 20 percent currently to 25 percent of all transactions. Instagram and Facebook are increasingly used as sales and marketing channels for fashion and accessories. Fashion brands must have a solid online marketing strategy.

This breakout session studies new online retail models for fashion, such as social commerce and cross-border portals, that are expected to double their business year-on-year for the coming few years.

Moderator

Panel Speakers

 

11:45-12:45
Theatre 1
Hall 1A

Sectoral Breakout 2

Omnichannel Sales Come to Toyland

The popularity of e-tailing has increased the range of toys and games available to consumers. While online purchases are growing, sales of toys at brick-and-mortar shops – both independent retailers and department stores – have remained stable.

This breakout session studies why consumers want the best of both the online and offline worlds when buying their toys.

Moderator

  • Ms Karissa Chua - Research Manager - Home and Technology, Euromonitor International
Panel Speakers