Conference Programme

8 Jan (Day 1)
9 Jan (Day 2)
8 Jan (Day 1)
8 January 2018 (Monday) - Day 1
Opening Session
09:00 – 09:30

Tea Reception & Registration

09:30 – 09:45

Opening Session

Plenary Session (I)
09:45 – 11:00

Creating Brand Excitements with Location-based Entertainment Licensing

Location-based Entertainment (LBE) Licensing has created a new form of consumer engagement, bringing brand excitements and reinforcing customer loyalty in the completely immersive environments year-round.  Today, licensors do not only tap into theme park operations, but also use LBE Licensing to expand their top-performance franchises to the entire resort destinations, including rides, attractions, shopping and entertainment.  Such location-based and interactive brand experiences have also drawn in fans of the franchises to the location, which in turn, helps drive tourism for the region.     

In this Plenary Session, senior executives from top global brands will share their winning strategies on LBE Licensing.


Speakers

  • Mr Eric Lee
    Director of Location Based Entertainment, Turner Asia Pacific

Panel Chair

  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association
11:00 – 11:15

Coffee Break

Plenary Session (II)
11:15 – 12:30

Building World-Class Corporate Brands through Licensing

Corporate brand owners have become increasingly aware that licensing can help them extend brand awareness, reach out to new consumers, reinforce brand values and build customer loyalty. Successful licensing strategies can take the corporate trademarks to new markets and new sectors, generating new revenue streams. 

Join the established corporates and industry experts to learn how Brand Licensing is being embraced as part of strategic brand development or even elevated as a form of business development for corporate management.


Speakers

  • Mr Ciarán Coyle
    Global VP and Head, Global Brand Licensing, Electrolux
  • Mr Jay Asher
    Partner, Brandgenuity

Panel Chair

  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association
12:45 – 14:15

Networking Reception

Breakout Sessions (I)
14:30 – 16:00

Digital Transformation of Licensing

The emergence of new media, the rise of on-demand entertainment and the more powerful mobile devices have changed many aspects of our daily lives. Our communication, work and shopping are now infused with gaming elements.  “Gamification” has become a popular global trend and winning strategy for brands to engage customers. 

In this Breakout Session, digital and gaming brands will share their success in licensing. Global brands will also unveil their business transformation in the digital era. 


Speakers

  • Mr Aurelien Palasse
    Head of Licensing & Publishing, Ubisoft
  • Mr Philippe Bost
    Vice President, International Consumer Products, Activision Blizzard
  • Mr Eric Karp
    Head of Global Licensing, BuzzFeed, Inc.
  • Mr John Friend
    Head of Consumer Products, 343 Industries – Microsoft Corporation

Panel Chair

  • Mr Steven Ekstract
    Global Publisher, License! Global Magazine
Breakout Sessions (II)
14:30 – 16:00

The Rising Diverse Business Opportunities of Licensing in Japan

Manga (Japanese comics) and Anime (Japanese animation) have become a global phenomenon and their popularity is continuously growing.  Video game is a major industry in Japan which is now one of the world's largest markets for mobile games.  The unique cultural, food and historical heritage of Japan have attracted many tourists to the country.  Tokyo, as the host of the 2020 Olympic Games, will boost the inbound tourism of Japan.  All these aspects help create new opportunities to licensing in Japan. 

Japan’s licensing market is the largest in Asia and the third largest of the world for licensed products.  Such established ecosystem in licensing is the cornerstone that will further fuel the licensing growth of Japan. 

In this session, Japanese experts in animation, games, tourism and sports will reveal the rising and diverse opportunities of licensing in the country.


Speakers

  • Mr Daisuke Tebayashi
    Manager, Preschool Education-Global Division & Character Development-Global Department, Benesse Corporation
  • Ms Junko Mokuno
    Corporate Officer, Corporate Marketing, Tsuburaya Productions Co Ltd

Panel Chair

  • Ms Kaori Taniguchi
    General Manager, LIMA Japan

 

Information updated as of 29 Nov 2017

* The above programme is subject to change without prior notice.

9 Jan (Day 2)
9 January 2018 (Tuesday) - Day 2
China Thematic Session
10:30 – 12:30

The Changing Lifestyle of China

Leading the world in internet and mobile penetration as well as the use of online shopping and online gaming, China has become the trendsetter for the adoption of high-tech services.  The young, educated and affluent middle-class consumers, while observing “balanced” lives, are seeking to enjoy leisure and entertainment.  Indeed, the mainland’s consumer market is evolving at a rapid speed with habits and expectations constantly changing.  This has posed both challenges and opportunities to those brands tapping the mainland market.    

Join the industry experts to examine the licensing opportunities in games, digital entertainment and animation of the mainland market.

Speakers

  • Mr Jared Ren
    Licensing Vice President, iQIYI
  • Ms Daisy Shang
    General Manager, Fantawild Animation Inc.

Panel Chair

  • Ms Tani Wong
    Managing Director, LIMA China
The Licensing Workshop (I)
14:00 – 15:30

Licensing Essentials: Encompassing Business Development

This workshop will provide a basic introduction to the licensing model and its operations. Licensors and brand-owners will find useful hands-on advice to embark on or grow their licensing business. For licensees and manufacturers/retailers/traders, who are interested in leveraging licensing to upgrade their product or services and expand their markets, the workshop offers practical advice to help them identify potential licensors and licensing agents.


Speakers

  • Ms Elaine Chiu
    Senior Vice President - China, Global Brands Group Asia Limited (CAA-GBG)
  • Mr Alexis Bautista
    CEO, Kokonuzz Media Group
  • Ms Claire Gilchrist
    Vice President, Hasbro Consumer Products – Asia Pacific

 

Panel Chair

  • Mr Steven Ekstract
    Global Publisher, License! Global Magazine

 

The Licensing Workshop (II)
15:45 – 17:15

IP and Legal Fundamentals for Licensing

Legal professionals and experts will cover contract establishments and exits, IP registration and protection related to licensing in Hong Kong, the Chinese mainland, and the international market, especially in emerging markets. Licensors, licensees and licensing agents will gain a thorough understanding on key legal issues, such as on exclusivity, territorial restrictions, royalty calculations, contractual period, renewal options and quality control, etc.


Speakers

  • Ms Charmaine Koo
    Partner, DEACONS
  • Mr Joseph Chow
    Partner, Wellington Legal
  • Mr Rentaro Muto
    Partner, Fred Kan & Co.

Panel Chair

  • Ms Anita Leung
    Consultant, David Lo & Partners

Information updated as of 29 Nov 2017

* The above programme is subject to change without prior notice.