|Day 1 – 6 January 2014 (Monday)
The Rise of Asia
The region's growing middle-class and its huge manufacturing base for the emerging Asian economies, including the Chinese mainland, India and Indonesia, make Asia a fertile ground for licensing opportunities. At the same time, the increasing prominence of Asian brands is ripe for licensing property acquisitions. In this Plenary Session, leading licensing experts will address these trends, focusing on innovative strategies for exploiting Asia's dynamic potential.
- Ms Claire Gilchrist
Vice President, Mattel Brands Consumer Products – Asia Pacific, Mattel East Asia Ltd.
- Mr Stefano Saporetti
Head of Brand Operations, Ferrari S.p.A.
- Mr Melvin Thomas
CEO, The Licensing Company Ltd.
- Mr Hiroyuki Kinoshita
Managing Director, Toei Animation Co. Ltd.
- Mr Charles Riotto
President, International Licensing Industry Merchandisers' Association
China: Growth Engine for Licensing
A multitude of Chinese mainland manufacturers are ready licensees, making China the world's most promising licensing market. The mainland's urbanisation and a rising middle class are driving growth in the retail sector, creating strong demand for licensed merchandise. Government policies of promoting the country's cultural industries and commercialization of cultural properties are set to encourage even more international licensing collaborations. Led by seasoned licensing veterans, this session will examine these emerging opportunities in China's growing licensing industry.
- Mr David Wang
Vice President, Global Merchandising Group, NBA China
- Mr Boris Sun
Vice President, Camsing Global
- Mr Figo Yu
Chief Executive Officer, Beijing Dream Castle Culture Co., Ltd.
- Mr Alex Gao
Executive Director, Today Art Museum
- Ms Tani Wong
Managing Director, LIMA China
Session 1 – What's Hot in Fashion and Lifestyle Licensing
Brand, fashion and lifestyle licensing is booming on the Chinese mainland, and indeed across Asia. In this session, global fashion and lifestyle brands will share their formula of success in licensing in the mature markets and discuss how international and Asian brands could extend their brand coverage to different sectors through licensing.
- Mr Daniel Castle
Vice President, International, Iconix Brand Group, Inc.
- Mr Martin Matthews
Group General Manager of Footwear, Outerwear & Sport, Pacific Brands Ltd.
- Mr Kenny Beaupre
Brand Advocacy and Licensing Manager, Caterpillar Inc.
- Ms Lauren Sizeland
Director of Business Development & Licensing, V&A (Victoria and Albert Museum) Enterprises Ltd.
- Mr Andrew Levy
Managing Director, Licensingpages
Session 2 – New-Media Brand Licensing, the Next Frontier
Licensed merchandise, publications and shops featuring animated characters from mobile apps and online games are mushrooming. Brand crossovers, in the virtual and physical worlds have become the trend. In this session, experienced app and game developers and publishers will discuss the opportunities and the winning formulas of brand creation, maintenance and extension through digital property licensing.
- Mr Darran Garnham
Chief Business Development Officer (CBDO) / Chief Licensing Officer (CLO), Mind Candy Ltd.
- Mr Alessandro Traverso
Chief Operating Officer, Outfit7 Ltd.
- Mr Dan Amos
Head of New Media, Tinderbox Ltd.
- Ms Francesca Ash
Publisher and Editor in Chief, Total Licensing
|Day 2 – 7 January 2014 (Tuesday)
|The Licensing Workshops
Workshop 1 – Manufacturer's/Retailer's Guide to Becoming Licensees
Exploring licensing opportunities is an effective way for manufacturers and retailers to move up the value chain or expand globally. Hear industry experts share their best practices for licensees to expand product categories, gain market share and burnish brand image through licensing.
- Mr Andrew Lee
Founder and Director, Metalware Technology (Hong Kong) Ltd.
- Mr Thomas Yang
Chairman and CEO, Guangzhou ACGlife Co., Ltd.
- Ms Karen Tam
Assistant General Manager - Promotions and Marketing, Harbour City Estates Ltd.
- Ms Anita Leung
Chair,Licensing Executives Society China (Hong Kong Sub-Chapter)
Workshop 2 – Winning Strategies for Working with Agents
Used by companies big and small, licensing agents help licensors to develop their brand and licensees to source suitable brands. This workshop will share techniques for identifying the right licensing agent and fostering a win-win partnership.
- Ms Marilu Corpus
Chief Executive Officer, CLICK! Licensing Asia, Inc.
- Ms Josephine Law
Managing Director, Asia, Beanstalk Group
- Mr Samuel Chan
General Manager, SEMK Products Ltd.
- Ms Karen Raugust
Special Projects Editor, EPM Communications, Inc.
Workshop 3 – How to Assess Branded Value and Protect Intellectual Property
Intellectual-property protection is essential for licensors and licensees, but laws and regulations vary in different countries and regions. Taking a practical-case approach, legal experts and brand owners will advise workshop participants how to assess their brand values and protect their intellectual property.
- Mr Simon Ho
Group Marketing & Licensing Director, OMQ ZMedia Co. Ltd.
- Mr Jonathan So
Founding Chairman, Asian Animation-Comic Culture & Creative Association
- Ms Yvonne Chua
President, Licensing Executives Society International
- Mr Steven Ekstract
Group Publisher, License! Global Magazine
Information updated as of 6 Dec 2013
* The above programme is subject to change without prior notice.