2014 Conference Programme
Day 1 – 6 January 2014 (Monday)
10:30-11:00 Tea Reception
11:00-11:15 Opening Session
Plenary Session
11:15-12:50

The Rise of Asia
The region's growing middle-class and its huge manufacturing base for the emerging Asian economies, including the Chinese mainland, India and Indonesia, make Asia a fertile ground for licensing opportunities. At the same time, the increasing prominence of Asian brands is ripe for licensing property acquisitions. In this Plenary Session, leading licensing experts will address these trends, focusing on innovative strategies for exploiting Asia's dynamic potential.

Panel Speakers:

  • Ms Claire Gilchrist
    Vice President, Mattel Brands Consumer Products – Asia Pacific, Mattel East Asia Ltd.
  • Mr Stefano Saporetti
    Head of Brand Operations, Ferrari S.p.A.
  • Mr Melvin Thomas
    CEO, The Licensing Company Ltd.
  • Mr Hiroyuki Kinoshita
    Managing Director, Toei Animation Co. Ltd.

 

Panel Chair:

  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association

 

13:00-14:30 Networking Luncheon
Thematic Session
14:40-16:20

China: Growth Engine for Licensing
A multitude of Chinese mainland manufacturers are ready licensees, making China the world's most promising licensing market. The mainland's urbanisation and a rising middle class are driving growth in the retail sector, creating strong demand for licensed merchandise. Government policies of promoting the country's cultural industries and commercialization of cultural properties are set to encourage even more international licensing collaborations. Led by seasoned licensing veterans, this session will examine these emerging opportunities in China's growing licensing industry.

Panel Speakers:

  • Mr David Wang
    Vice President, Global Merchandising Group, NBA China
  • Mr Boris Sun
    Vice President, Camsing Global
  • Mr Figo Yu
    Chief Executive Officer, Beijing Dream Castle Culture Co., Ltd.
  • Mr Alex Gao
    Executive Director, Today Art Museum

 

Panel Chair:

  • Ms Tani Wong
    Managing Director, LIMA China

 

16:20-16:30 Coffee Break
Breakout Sessions
16:30-18:00

Session 1 – What's Hot in Fashion and Lifestyle Licensing
Brand, fashion and lifestyle licensing is booming on the Chinese mainland, and indeed across Asia. In this session, global fashion and lifestyle brands will share their formula of success in licensing in the mature markets and discuss how international and Asian brands could extend their brand coverage to different sectors through licensing.

Panel Speaker:

  • Mr Daniel Castle
    Vice President, International, Iconix Brand Group, Inc.
  • Mr Martin Matthews
    Group General Manager of Footwear, Outerwear & Sport, Pacific Brands Ltd.
  • Mr Kenny Beaupre
    Brand Advocacy and Licensing Manager, Caterpillar Inc.
  • Ms Lauren Sizeland
    Director of Business Development & Licensing, V&A (Victoria and Albert Museum) Enterprises Ltd.

 

Panel Chair:

  • Mr Andrew Levy
    Managing Director, Licensingpages

 

Session 2 – New-Media Brand Licensing, the Next Frontier
Licensed merchandise, publications and shops featuring animated characters from mobile apps and online games are mushrooming. Brand crossovers, in the virtual and physical worlds have become the trend. In this session, experienced app and game developers and publishers will discuss the opportunities and the winning formulas of brand creation, maintenance and extension through digital property licensing.

Panel Speaker:

  • Mr Darran Garnham
    Chief Business Development Officer (CBDO) / Chief Licensing Officer (CLO), Mind Candy Ltd.
  • Mr Alessandro Traverso
    Chief Operating Officer, Outfit7 Ltd.
  • Mr Dan Amos
    Head of New Media, Tinderbox Ltd.

 

Panel Chair:

  • Ms Francesca Ash
    Publisher and Editor in Chief, Total Licensing

 

 

Day 2 – 7 January 2014 (Tuesday)
The Licensing Workshops
10:00-11:15

Workshop 1 – Manufacturer's/Retailer's Guide to Becoming Licensees
Exploring licensing opportunities is an effective way for manufacturers and retailers to move up the value chain or expand globally. Hear industry experts share their best practices for licensees to expand product categories, gain market share and burnish brand image through licensing.

Panel Speaker:

  • Mr Andrew Lee
    Founder and Director, Metalware Technology (Hong Kong) Ltd.
  • Mr Thomas Yang
    Chairman and CEO, Guangzhou ACGlife Co., Ltd.
  • Ms Karen Tam
    Assistant General Manager - Promotions and Marketing, Harbour City Estates Ltd.

 

Panel Chair:

  • Ms Anita Leung
    Chair,Licensing Executives Society China (Hong Kong Sub-Chapter)

 

11:30-12:45

Workshop 2 – Winning Strategies for Working with Agents
Used by companies big and small, licensing agents help licensors to develop their brand and licensees to source suitable brands. This workshop will share techniques for identifying the right licensing agent and fostering a win-win partnership.

Panel Speaker:

  • Ms Marilu Corpus
    Chief Executive Officer, CLICK! Licensing Asia, Inc.
  • Ms Josephine Law
    Managing Director, Asia, Beanstalk Group
  • Mr Samuel Chan
    General Manager, SEMK Products Ltd.

 

Panel Chair:

  • Ms Karen Raugust
    Special Projects Editor, EPM Communications, Inc.

 

14:00-15:15

Workshop 3 – How to Assess Branded Value and Protect Intellectual Property
Intellectual-property protection is essential for licensors and licensees, but laws and regulations vary in different countries and regions. Taking a practical-case approach, legal experts and brand owners will advise workshop participants how to assess their brand values and protect their intellectual property.

Panel Speaker:

  • Mr Simon Ho
    Group Marketing & Licensing Director, OMQ ZMedia Co. Ltd.
  • Mr Jonathan So
    Founding Chairman, Asian Animation-Comic Culture & Creative Association
  • Ms Yvonne Chua
    President, Licensing Executives Society International

 

Panel Chair:

  • Mr Steven Ekstract
    Group Publisher, License! Global Magazine

 

 

Information updated as of 6 Dec 2013

* The above programme is subject to change without prior notice.