2018 Conference Programme

8 Jan (Day 1)
9 Jan (Day 2)
8 Jan (Day 1)
8 January 2018 (Monday) - Day 1
Opening Session
09:00 – 09:30
Meeting Room N201

Tea Reception & Registration

09:30 – 09:45
Meeting Room N201

Opening Session

Welcome Remarks

Opening Remarks

  • Mr Yung Wai-hung, Philip, JP
    Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Hong Kong Special Administration Region of the People’s Repubilc of China
  • Mr Li Jiangang
    Deputy Director General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry of Culture of the People’s Republic of China
Plenary Session (I)
09:45 – 11:00
Meeting Room N201

Creating Brand Excitements with Location-based Entertainment Licensing

Location-based Entertainment (LBE) Licensing has created a new form of consumer engagement, bringing brand excitements and reinforcing customer loyalty in the completely immersive environments year-round.  Today, licensors do not only tap into theme park operations, but also use LBE Licensing to expand their top-performance franchises to the entire resort destinations, including rides, attractions, shopping and entertainment.  Such location-based and interactive brand experiences have also drawn in fans of the franchises to the location, which in turn, helps drive tourism for the region.     

In this Plenary Session, senior executives from top global brands will share their winning strategies on LBE Licensing.


Speakers

  • Mr Jack Yew
    Vice President, Location Based Experiences Asia, Viacom International Media Networks

Panel Chair

  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association (LIMA)

Panelists

  • Ms Maura Regan
    Executive Vice President, International Licensing Industry Merchandisers' Association
  • Mr Figo Yu
    Chief Executive Officer, Dream Castle
11:00 – 11:15
Meeting Room N201

Coffee Break

Plenary Session (II)
11:15 – 12:30
Meeting Room N201

Building World-Class Corporate Brands through Licensing

Corporate brand owners have become increasingly aware that licensing can help them extend brand awareness, reach out to new consumers, reinforce brand values and build customer loyalty. Successful licensing strategies can take the corporate trademarks to new markets and new sectors, generating new revenue streams. 

Join the established corporates and industry experts to learn how Brand Licensing is being embraced as part of strategic brand development or even elevated as a form of business development for corporate management.


Speakers

Panel Chair

  • Mr Charles Riotto
    President, International Licensing Industry Merchandisers' Association (LIMA)
12:45 – 14:15
Grand Hall Foyer, Level 3

Networking Reception

Breakout Session (I)
14:30 – 16:00
Meeting Room N201

Digital Transformation of Licensing

The emergence of new media, the rise of on-demand entertainment and the more powerful mobile devices have changed many aspects of our daily lives. Our communication, work and shopping are now infused with gaming elements.  “Gamification” has become a popular global trend and winning strategy for brands to engage customers. 

In this Breakout Session, digital and gaming brands will share their success in licensing. Global brands will also unveil their business transformation in the digital era. 


Speakers

Panel Chair

  • Ms Maura Regan
    Executive Vice President, International Licensing Industry Merchandisers' Association
Breakout Session (II)
14:30 – 16:00
Meeting Room N206-208

The Rising Diverse Business Opportunities of Licensing in Japan

The scale of the Japan’s licensing market makes is the largest in Asia and the third largest worldwide. Japan was seemingly a relative early starter in licensing, with an industry going back about 60 years. During this time, Japan has matured in its own unique way benefitting both licensors and licensees.

Nowadays, we see an abundance of intellectual properties such as animation, games, toys, fashion, education, live action and picture books geared not just to children, but also to adults. Various business strategies are used in precise marketing, tailored to the target across consumer products and services, digital , and location-based entertainment.

Different factors are found to make up the strength of Japan’s licensing business. These include evergreen popular characters that are globally active, an abundance of original comic works, and an advanced media infrastructure.

In this session, the speakers will share their insights on these strengths and mechanisms. They will also offer thoughts about the diversity of animation and live action IP, as well as provide their expertise and opinions on licensing opportunities in Asia.


Speakers

Panel Chair

 

Information updated as of 29 Nov 2017

* The above programme is subject to change without prior notice.

9 Jan (Day 2)
9 January 2018 (Tuesday) - Day 2
China Thematic Session
10:30 – 12:30
Meeting Room N201

The Changing Lifestyle of China

Leading the world in internet and mobile penetration as well as the use of online shopping and online gaming, China has become the trendsetter for the adoption of high-tech services.  The young, educated and affluent middle-class consumers, while observing “balanced” lives, are seeking to enjoy leisure and entertainment.  Indeed, the mainland’s consumer market is evolving at a rapid speed with habits and expectations constantly changing.  This has posed both challenges and opportunities to those brands tapping the mainland market.    

Join the industry experts to examine the licensing opportunities in games, digital entertainment and animation of the mainland market.

Speakers

Panel Chair

The Licensing Workshop (I)
14:00 – 15:30
Meeting Room N201

Licensing Essentials: Encompassing Business Development

This workshop will provide a basic introduction to the licensing model and its operations. Licensors and brand-owners will find useful hands-on advice to embark on or grow their licensing business. For licensees and manufacturers/retailers/traders, who are interested in leveraging licensing to upgrade their product or services and expand their markets, the workshop offers practical advice to help them identify potential licensors and licensing agents.


Speakers

 

Panel Chair

 

The Licensing Workshop (II)
15:45 – 17:15
Meeting Room N201

IP and Legal Fundamentals for Licensing

Legal professionals and experts will cover contract establishments and exits, IP registration and protection related to licensing in Hong Kong, the Chinese mainland, and the international market, especially in emerging markets. Licensors, licensees and licensing agents will gain a thorough understanding on key legal issues, such as on exclusivity, territorial restrictions, royalty calculations, contractual period, renewal options and quality control, etc.


Speakers

Panel Chair

Information updated as of 29 Nov 2017

* The above programme is subject to change without prior notice.