Speakers
Ms Zirui Ao
Co-Founder
YI JIAN YU ZHOU (Beijing) Culture Co., Ltd
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Ms Ao assumed responsibility of the founding and research and development of the Animation Brand of Legends of the Three Kingdoms and its animated card game.

In 2016, she joined Yi Jian Yu Zhou (Beijing) Culture Co., Ltd and took the lead of the licensing business of the company. Apart from that, she played a role in the founding of Wuhuang Wanshui.

She has taken charge of plentiful licensing cases with popular brands around the world, such as Watsons, COFCO Joy City Property Limited, Yili, Innisfree and Bayer. By cooperating with more than 20 companies from the Global 500, the company grew rapidly and became the animation brand with the highest commercial and traffic value in 2017.

In the meantime, her team has won various prestigious awards in the licensing sector, such as LIMA China – 2018 China Intellectual Property of the Year, 2018 Thematic Experiential Initiative Licensing Program, 2018 Licensed Promotion and in 2017 CLE China Up-and-coming Intellectual Property, TOPKLOUT the Most Commercially Valuable Intellectual Property and Golden Mouse Digital Marketing Awards – Gold Award of Viral Marketing.
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Mr White Bai
Functional Milk Brand Director
Room Temperature Milk Market Management Center of Mengniu Group
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Mr. Bai Hongyu joined Mengniu Group in 2011 and is currently Functional Milk Brand Director under Group’s Room Temperature Milk Market Management Center in charge of sales and marketing of functional milk brands including Future Star, Modern Dairy, XinYangDao, Awakening Youth Milk, Burnlooking, Student’s milk, etc. and, by category, kid milk, specific nutrition, female nutrition, weight control, sports nutrition and elderly nutrition, among others.

Mr. Bai has 12 years’ experience in the field of dairy product and nutritional foods, and is well-versed in product and brand management, and marketing and sales operation. Before joining the Group, he had worked for Yili Group, Shengyuan International, Mengniu Oushi, responsible for brand related work. At Mengniu, he championed efforts on brand repositioning, product package upgrade, company resources integration, cross-sector marketing and other key initiatives, helping boosted the brand power and competiveness of many of the Group’s products allowing them to achieve breakthrough sales.

Mr. Bai graduated from the Lee Shau Kee School of Business and Management, the Open University of Hong Kong with a Master's Degree in Business Administration. In his spare time, he enjoys exercise and travelling. Adhering to his motto “A wise and capable person works hard instead spending time talking”, he keeps striving to excel at work.
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Ms Susan Bolsover
Licensing and Consumer Products Director
Penguin Ventures (Penguin Random House UK)
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With over 18 years industry experience Susan has been a licensee, agent and a licensor working with and for some of the biggest names in Character and Brand licensing. Susan began her licensing career at BBC Worldwide managing in-house pre-school brands as part of the Global Brand Development team before going on to Italian publishing house, DeAgostini where she co-ordinated global product roll-outs for brands such as STAR WARS and THE LORD OF THE RINGS franchises. Prior to joining Penguin Random House Susan spent almost 10 years at award-winning global licensing agency, CPLG, as European Publishing Director representing some of Hollywood’s biggest studios including Universal Pictures, Paramount Pictures, and DreamWorks Animation and across blockbuster movie franchises such as DESPICABLE ME, SHREK and STAR TREK . Susan played a pivotal role in setting up Penguin Ventures (part of Penguin Random House UK) the team she heads up in her current position as Licensing and Consumer Products Director. She has a remit to grow the children’s divisions wholly owned brands including PETER RABBIT and THE SNOWMAN, both in the UK and internationally identifying opportunities for the licensing and consumer products programme and devising strategies across live events, digital, media and film. Susan was most recently an executive producer on the Peter Rabbit Movie, which took over $350m at the global box office.
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Mr Andrew Carley
EVP Global Licensing
Entertainment One
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Andrew Carley has worked at Entertainment One (eOne) since 2007 as EVP Global Licensing. During that time, he has helped drive the Peppa Pig licensing business from a retail sales value of approximately $30 million to a $1 billion global business. In that time, he has grown his team from 3 based in the UK to a team of more than 100 based in offices in New York, Melbourne, Hong Kong and Brazil as well as London. He has also overseen the global roll out of the PJ Masks licensing programme which over the past 2 years has seen extraordinary success in all key markets around the world. His approach to planning, launching and developing licensing programmes is always to develop long term campaigns underpinned with similarly aligned partners. Key to the success is creating fully integrated programmes encompassing licensing, product development marketing and TV development and distribution. A notable point is a focus on not only ensuring steady income from licensing revenues but also on ensuring children and their parents overall experience of our properties whether it is through the TV, on line, via product or through experiential activity is both memorable and enjoyable. Such an approach has helped eOne’s properties become both sustainable and long term.
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Mr Ron Chen
Jing Ji Circle General Manager
JD.com
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Ron Chen graduated from the Department of Finance, University of International Business and Economics. Before joining Jingdong Group, he has provided integrated marketing communication planning and brand promotion services for Lenovo, Nokia, Logitech and other well-known enterprises. In 2014, he joined Jingdong Group and was responsible for B2C IP derivatives shop work, creating several "commodities in short supply". In 2018, he is responsible for Jingdong B2B licensing business and created "IP + e-commerce", a Jingdong characteristic model. Until now, he has promoted the HAMMER Phone, Silver Soul, VIVO mobile phone, German National Team and other key projects.
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The Honourable Matthew Cheung Kin-chung, GBM, GBS, JP
Chief Secretary for Administration
The Government of the Hong Kong Special Administrative Region
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Aged 67. Mr Cheung has been Chief Secretary for Administration since January 2017. He joined the Hong Kong Government as an Information Officer in July 1972. He transferred to the Administrative Service in September 1979 and was promoted to Administrative Officer Staff Grade A1 in September 2004. He had served in various policy bureaux and departments, including the former Finance Branch, the Home Affairs Department, the former City and New Territories Administration, the former Government House, the former Industry Department, the former Trade Department, the Financial Secretary’s Office, the Judiciary and the Central Policy Unit. He became Commissioner for Labour in January 1999, the Director of Education in June 2000 and Permanent Secretary for Economic Development and Labour in July 2002. He was Secretary for Labour and Welfare from July 2007 to January 2017.
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Ms Vivian Cheung
Marketing Director
Casablanca Group Limited
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Ms Vivian Cheung has served as a Marketing Director, Casablanca Group Limited for several years. Her successes include: IBM, Lenovo, Hong Kong Economic Times Holdings Ltd, World Green Organization, Next Digital Group. Prior to her leadership efforts, Vivian will oversee all marketing activities, focusing on product development and execution of strategic and tactical marketing plans. With the rapid growth in licensing opportunities, she has leaded the Group with signature achievements and milestones, including the launch of international and local licensed bedding series of Pokemon, PACMAN, Transformers, Dustykid, SHIBAInc and Fumeancats in Hong Kong. She has also earned the brand multiple awards including “Q-Mark Elite Brand Award”, “Consumer Caring Awards”, “Hong Kong Awards For Industries: Upgrading and Transformation Award”, U Green Awards, and TVB Weekly Brand Award.
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Mr Gordon Chin
CEO
Asia Animation Ltd
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CEO of Asia Animation Ltd.
CEO, Director and Executive Producer of Puzzle Animation (Shenzhen) Ltd.

2017 Awardee of Hong Kong Cultural and Creative Industry Awards
2014 Awardee of Excellent Animator (SAPPRFT)
2014 Key Creative Talents in Cultural and Creative Industry, Ministry of Finance of the P.R.C.
2012 Person of the Year (Top Cartoon Board)
2012 Top 10 Rising Stars of 1st China Rising Stars of Cartoon & Animation (Shenzhen Creative Influence Awards)
2011 Top 10 New Talent (the 7th China International Cartoon & Animation Festival)
2011 New Talent of the Year (2nd Top Cartoon Board)
2011 Top 10 Designer (Animation) of the 7th Shenzhen Creative December
2008 Winner of Best Director of Hong Kong ICT Awards for Storm Rider - Clash of Evils

Mr. Gordon Chin, as one of the representative animators of this generation, is well-known for his pursuit of innovation and keen sense of the trend. Other than being a CEO, he is also an animation producer and toy designer. With his innovative thinking, Gordon sets the standards high for both toy and animation production. Under his leadership, the company is renowned in the industry as the pioneer of revolutionizing Chinese comics and animations. His extensive experiences in toy development and animation production empower him to combine the features of two and lead the way to this emerging industry.

Notable works (Animations): Sparkling Red Star, Storm Rider - Clash of Evils, GGO Football, Ori-Princess, World Peacekeepers

Notable works (Toys): action figures for Star Runner, action figures of the protagonist for The Legend is Born - Ip Man, World Peacekeepers, GGO Football
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Mr Sam Cooke
Managing Director and Co-Founder
Esports Insider
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Sam started out working in esports as a journalist covering the industry from a betting perspective for SBC News in 2015. Recognising an opportunity and gap in the market, he co-founded and grew the business news site, media and events company Esports Insider.

Since the launch of ESI in the summer of 2016 it has grown into one of the leading industry news platforms and business events companies globally. Also under the company banner is the Esports Insider Hall of Fame, ESI Connect and the ESI Media arm.

In the position of Managing Director, Sam oversees the growth and direction of the company, as well as its day to day affairs. Well connected across the esports space, and well-versed at explaining what it is (and isn’t..) as well as the numerous opportunities, to outside parties.
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Ms Margaret Fong
Executive Director
Hong Kong Trade Development Council
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Ms Margaret Fong is the Executive Director of the Hong Kong Trade Development Council (HKTDC) since 1 October 2014. With a global network of 50 offices, Ms Fong heads this international team whose mission is to create and facilitate opportunities in global trade for Hong Kong-based companies. She joined the HKTDC in 2010 as Deputy Executive Director, responsible for the international promotion of Hong Kong’s product and service industries and the Council’s office network worldwide.

Ms Fong has worked in a variety of public service posts, beginning her career as an Administrative Officer with the Hong Kong Government. From 1997 to 1999, she served as Deputy Director-General in the Washington Economic and Trade Office of the Hong Kong SAR Government.

She was Deputy Secretary for Transport from 1999 to 2004, Director-General of the Washington Economic and Trade Office from 2004 to 2006, and Commissioner for Economic and Trade Affairs, USA, from 2006 to 2008, representing the Hong Kong SAR Government in the United States. Before joining the HKTDC, Ms Fong was the Commissioner for Tourism from November 2008 to the end of 2009. She is a graduate of the University of Hong Kong.

Ms Fong is a member of the Aviation Development and Three-runway System Advisory Committee, the Hong Kong Maritime Industry Council, the Hong Kong Maritime and Port Board, the Hong Kong Logistics Development Council, the Hong Kong Tourism Board, and the Financial Services Development Council.
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Mr Yukio Hirami
Company Executive
StylingLife Holdings Inc. PLAZASTYLE COMPANY
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Coming soon
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Ms Nancy Jiang
General Manager
iQIYI
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Nancy worked in international brand licensing companies like the Walt Disney and Oriental Dreamworks, and worked in the retail and licensing industry for more than 12 years. She has the experience in properties including animation, variety show, drama and movie. She set up the Licensing Department when she joined iQIYI in 2016 to explore how to develop licensing business based on online content production & broadcast and how to build long-term entertainment IP. She created an innovative model and many successful cases of variety show licensing business, such as The rap of China, idol Producer and Hot Blood Dance Crew. She dedicated to local IP brand building, IP commercial value exploring and IP internationalization.
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Mr Eric Jou
APAC Business Development and Partnerships
ESL Gaming
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Eric Jou is a writer, gamer, and all around consumer of fast foods. Originally from the US, Eric has spent the last decade in Asia working in the entertainment industries. A journalist by education, Eric followed his childhood passion for gaming and story telling into the career of his dreams.

With more than 8 years of experience in the gaming industry across Asia, Eric previously served as the Kotaku.com China guy, and PR Manager for Xbox in China. He was responsible for the launch of Halo 5, NBA 2K17, and game such as Minecraft in the country. In addition, Eric also worked on red carpet events for clients such as Paramount Pictures and Sony Pictures; launching movies such as Mission Impossible: Rogue Nation, Terminator Genisys, and 007 Skyfall.

Eric is also involved in the not for profit Chinese Indie Game Association, dedicated to helping Independent Game Developers in China reach global audiences. CiGA holds the annual WePlay fan game convention in Shanghai. He also helps to save stray dogs.

Currently, Eric is responsible for business development and partnerships for ESL Gaming. He is focused on bringing the best in class esports to Asia as well as partaking in various local fast food delicacies.
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Ms Shierly Kosasih
Vice President
MNC Contents & Licensing
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Shierly is a Licensing Industry enthusiast and practitioner with more than 10 years of experience in the industry. She currently lead MNC Contents & Licensing’s Strategic and operational activities, focusing in developing ecosystem cross Content and Merchandising Licensing, starting with Indonesia as main market, while expanding MNC’s content distribution in international market.

Currently MNC Licensing, along with its sister company, MNC Animation is growing MNC own IP named “KIKO” among other IP that is in development. MNC Licensing is also an appointed Licensing Agent for Nickelodeon, Aardman, One Animation, Alpha Animation.

Prior to MNC Licensing, Shierly served as Director Of Licensing at Pacific Licensing Studio, Indonesia office, serving brands like Warner Bros., Dreamworks, Rovio etc.,
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Ms Yusan Lee
Executive Director
Jimmy S.P.A. Co., Ltd
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Yusan Lee is the Executive Director of Jimmy S.P.A. Co., Ltd. and Jimmy S.P.A. Plus Co., Ltd.. Yusan met the picture book author Jimmy Liao when she worked at a book publishing house. Yusan then founded Jimmy S.P.A. in 2000 as the exclusive agent of Jimmy Liao. Under her leadership, the company has successfully cultivated Jimmy’s creations into a cultural brand. Jimmy’s work has been transformed into motion pictures, stage shows, music albums, public installations, merchandise etc., through creative and innovative strategies, crossover marketing campaigns, and thereby creating exceptional added-value to the original picture books.

In 2004, Yusan was the executive producer of the animated short film “A Fish with a Smile”. Since 2008, Yusan and the company have launched exhibitions in Mainland China, Hong Kong and Taiwan, with themes including “Never Ending Story”, “The Starry Starry Night” and “How to Own a Corner”. She was responsible for the overall planning of the Dream Theater of the Pavilion of Dreams at the 2010 Taipei International Flora Exposition. In 2011, she was the co-producer of the motion picture “Starry Starry Night”.

Since 2013, Yusan has completed numerous public art installations projects, leading the brand to forge links with the local tourism industry. In 2014, Jimmy S.P.A. brand concept store, the “Never Ending Story”, was established. It is a new kind of shop concept which incorporates exhibition installation, product design and dining experience. In 2015, Yusan brought the brand to new heights by participating the Echigo-Tsumari Art Triennale in Japan, gaining valuable experiences about organizing international art festivals, at the same time enabling Jimmy’s works and the brand to reenter the Japanese market, paving the way for future developments.

In 2016, Yusan led the team in a project collaboration with HTC’s innovative virtual reality system – HTC Vive, in turning Jimmy’s picture book “All of My World is You” into a virtual reality experience. Four scenes from the book was rendered in a virtual world, enabling the readers to step into Jimmy’s imagination world and interact with the characters. The project was first launched at the Frankfurt International Book Fair and consequently exhibited in 2017 in many other exhibitions with great success. The experience was also showcased at HTC VIVELAND Taipei.

In 2018, Jimmy S.P.A. Plus teamed up with the Eslite bookstore to launch the “Jimmy Liao 20th Anniversary Exhibition: All of My World Is You” in four cities – Taipei, Suzhou, Hong Kong and Shenzhen, receiving an enthusiastic response from the public.
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Ms Anita Leung
Past President and Council Member
Licensing Executives Society China (Hong Kong Sub-Chapter)
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Anita has been a legal practitioner for over 25 years, advising both local and multinational companies on the full spectrum of contentious and non-contentious intellectual property and information technology matters, including but not limited to mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution. She provides clients with strategic brand integrity programs involving regional and cross-border enforcements at all levels, litigating on copyright, trademark, design and patent disputes. Anita also assists clients on data privacy and cybersecurity issues, both locally and regionally, and the development and execution of diverse legal initiatives to manage the legal risks faced by companies in the Greater China and Asia Pacific regions, including portfolio management, product regulatory and compliance issues.

She is also an accredited mediator (general). Prior to joining David Lo and Partners as a consultant, Anita was a partner with Jones Day, an international law firm in Hong Kong.

Anita sits on the BIP Asia Forum Steering Committee of the Hong Kong Trade Development Council and the Board of Directors of Kids4Kids Limited, a non-profit organization in Hong Kong. She is a Council Member of the Licensing Executives Society China (Hong Kong Sub-Chapter) and the Hong Kong Federation of Woman Lawyers. She is also a member of the Intellectual Property Committee of the Hong Kong Law Society, the Working Committee of the Intellectual Property Rights Protection Alliance, the Copyright Committee of the Asian Patent Attorneys Association Hong Kong Chapter and the Solicitors Disciplinary Tribunal.
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Ms Rebecca Lo
Partner
Rebecca Lo & Co
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Rebecca Lo has been practising the laws of intellectual property, technology, media and communications for more than 20 years, being engaged in a broad spectrum of IP practice, from regulatory and registration work to enforcement/contentious as well as commercial and transactional matters.

Rebecca holds office in a number of international professional associations in the IP field and serves on the Intellectual Property Committee of The Law Society of Hong Kong, the Council of Asian Patent Attorneys Association (“APAA”) as well as the Council of APAA Hong Kong Group, holding the office of President. She was Founder Chairman of Licensing Executive Society China Hong Kong Sub-Chapter and is now a member of the Council of the said society. Rebecca is also a member of the Council of the Hong Kong Society of Notaries.

Rebecca has been recommended regularly in “Asia Pacific Legal 500”, “Managing Intellectual Property”, “Chambers”, “The International Who’s Who of Business Lawyers”, “International Who’s Who of Trademark Lawyers”, “Guide to the World’s Leading Trade Mark Law Practitioners” and “The World’s Leading Trademark Professionals”. She has spoken in many conferences and seminars on IP and licensing, and contributes regularly to publications on these subjects.

Rebecca studied law in Manchester, U.K. and then read a LL.M. degree at the University of Hong Kong, studying commercial laws and PRC economic laws and intellectual property laws. She is admitted to practise law in Hong Kong, England and Wales, Australia, Singapore and U.S.A. (California Bar) and is a Hong Kong Notary Public, a China-Appointed Attesting Officer, as well as an accredited mediator.
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Mr Nicolas Loufrani
CEO
Smiley World Ltd
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Coming soon
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Ms Maura Regan
President
International Licensing Industry Merchandisers’ Association (LIMA)
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Bringing more than 20 years of global licensing and media experience, Maura joined LIMA, The International Licensing Industry Merchandisers’ Association, in December 2016 and assumed the role of President in July 2018. LIMA is the premier association for the global licensing industry, and Maura is responsible for leading the organization in defining and shaping its future focus. This has and will continue to include fostering the growth and expansion of licensing around the world and creating greater awareness of the benefits of licensing to the business community at large.

As the former head of global consumer products at Sesame Workshop, the home of Sesame Street, Maura drove the non-profit organization’s strategic commercial initiatives with a focus on delivering significant unrestricted revenue to support the overarching philanthropic goals for the organization.

Prior to Sesame Workshop, where she enjoyed an exhilarating 17-year tenure, Maura held executive positions with MTV Networks, Scholastic Entertainment and The Jim Henson Company.

Maura is a standing fellow of the US-Japan Foundation Leadership Program and on the advisory board of One Animation, The Toy Foundation and Women in Toys. She earned a Bachelor of Arts degree in Art History from the University of Massachusetts at Amherst. Recognized as a top leader in business by Irish America magazine, Maura was also a recipient of the K.I.D.S. (now Delivering Good) Women of Achievement Award. Maura resides in NYC with her husband Jim and their daughter Fiona.
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Mr Vikram Sharma
Vice President, Cartoon Network Enterprises
Turner International Asia Pacific Ltd
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Vikram Sharma leads Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising division in Asia Pacific.

An experienced professional in the consumer products and retail space, he is tasked with driving the business across the whole region for its branded FMCG, apparel, toys, home entertainment, publishing and lifestyle products.

Major franchises and IP under CNE’s management from Cartoon Network’s portfolio of original shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.

His remit also includes the management of Tuzki, the digital rabbit IP and emoticon-of-choice in China and beyond. In South Asia, CNE also represents the Warner Bros. Consumer Products business.

Before joining Turner, Mr Sharma held various key positions in Disney across Asia including Singapore and India. He’s a proven commercial leader with successful stints in overall P&L management, and in different aspects of sales and distribution, with a special focus on retail, FMCG products and franchise monetization.
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Mr Allen Wang
Vice President, Consumer Products, Greater China
Universal Pictures
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Mr. Allen Wang has over 20 years of business development and sales and marketing experience in consumer products and licensing industry in the Greater China Region. He is currently working at Universal Pictures as Vice President, Consumer Products, Greater China.

Prior to joining Universal in 2015, he worked for The Walt Disney Company for several positions at its consumer products division.

Mr. Wang holds a Bachelor of Business Administration degree from Soochow University in Taipei, Taiwan, and a Master of Business Administration degree from Fordham University Graduate School of Business in New York City, NY, USA.
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Mr Jai Wu
Head of LPL Merchandise & Licensing
Riot Games China
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A Canadian native and alumni of University of Toronto (Commerce), Jai Wu joined Riot Games to develop licensing and partnership for League of Legends merchandising business division and supporting strategic esports initiatives in the China region. Currently, Jai leads all merchandise and licensing initiatives for the League of Legends Pro League (LPL), a top tier professional esports league in the world in partnership with key Tencent teams in Shenzhen. Prior to joining Riot Games, Jai worked in Consumer Strategy for The Walt Disney Company, Greater China, leading insights for digital innovation and strategies. Jai is based out of the Riot HQ in Shanghai.
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Mr Satoshi Yamamoto
Vice President
Isetan (Thailand) Co., Ltd
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Graduated from Aoyama Gakuni University, Tokyo, Japan in 1996, Mr Yamamoto joined the ISETAN Company Limited as a buyer of women’s clothing. Mr Yamamoto was then transferred to ISETAN (Thailand) in Bangkok as a Manager of Ladies’ Wear & Men’s Wear Division in 2006 and led the renovation project on ladies’ and men’ wear floor. From 2010 to 2015, Mr Yamamoto worked as the Sales Manager of Ladies’ Wear Division in Japan. From 2015 till present, he was relocated back to Thailand as the Vice President of sales and merchandising Division overseeing marketing division.
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Ms Miki Yamamoto
Senior Vice President, Licensing, Asia
IMG
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Miki Yamamoto joined IMG to develop its sports licensing portfolio in Asia. For the past 18 years, Miki has extended its licensing business in Asia, and is now managing a variety of IPs spanning sports, corporate trademarks, fashion, lifestyle and entertainment.

Today Miki manages all of Asian market including Japan, Korea, China mainland, Hong Kong, Taiwan and Southeast Asia. She has diversified and expanded IMG’s Asian licensing business to cover entertainment and lifestyle clients including Twentieth Century Fox, Media Rights Capital, MGM, Sesame Street, Care Bears, Joyrich, Been Trill, and Beyond Closet.

She began her career in 1989 working with the Peanuts brand at United Media. There, she developed a variety of unique licensing programs in Japan, including Snoopy Town and the Snoopy in Fashion Exhibition. After United Media, Yamamoto moved onto Calvin Klein, where she managed more than 200 retail locations in Japan, as well as high-end licensing programs in categories such as home and fragrances.
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Mr Brandon Yoo
Senior Licensing Manager
Kakao IX
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Brandon Yoo is a senior licensing manager at KAKAO IX, which runs IP business of KAKAO FRIENDS. KAKAO FRIENDS started as emoticons of KAKAO TALK in 2012 and has evolved to lifestyle brand. Ranked as the most loved character in Korea, KAKAO FRIENDS has dramatically increased its licensing sales over the past years and built successful partnerships with licensees of all sizes including Coca-Cola, Kellogg’s, The Face Shop, LG Household & Healthcare, Uniqlo, Samsonite and Samsung Electronics.

Brandon has experiences in licensing business and was brand manager of major global F&B brand in Korea.

He received his BA in economics from Korea University. Brandon is fluent in English, French and Korean.
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Ms Jane Yun
Director, Interactive Entertainment Marketing Department
Tencent

Brand Responsible Person
Tencent E-sports
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Jane Yun leads Tencent E-sports branding team since 2016. As an experienced professional in pan-entertainment IP content products marketing, she has rich experience in fields of esports, gaming, films and so on. She has successfully driven more than twenty gaming products to go public, such as Dungeon & Fighter, Dragon Nest, Ustwo Games and Samurai Spirits Tales of Oboroduki. Apart from that, she has participated in promotion and release of many films including King Kong and Wonder Woman in China.

Tencent E-sport is dedicated to facilitating the development of esports ecosystem with focus on esports tournament, talent cultivation, esports city initiative and industry standardization. Series of tournaments across seven gaming categories have been established, of which LPL (League of Legends Pro League) and KPL (King Pro League) were standing out with 10 billion views each in 2017. With in-depth cooperation with higher education institutions, esports education system has been well established to help nurture talents. In response to national esports development plan led by governments, Tencent E-sports proactively communicated with governments on both central and local levels. As a result, supportive policies and regulations have been introduced. This year, Tencent E-sports helped to bring about the entrance of LOL, AOV (international version of King of Honor), and Clash Royale into Jakarta Palembang 2018 Asian Games as exhibition game, on which Chinese team won two gold medals and one silver medal.
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Ms Michelle Zhang
Innovation Strategy Director
Haier COSMO Mass Customization Platform
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Michelle Zhang, Innovation Strategy Director of Haier COSMO Mass Customization Platform. She graduated from the University of Surrey, UK. She has many years of experience in brand management, crossover marketing, design innovation strategy and international project operation. Joined Haier Group in 2015, She is responsible for international cross-border resource integration and Haier Customization innovation design Incubation Platform. In terms of IP licensing, from 2015 to now, she has managed and participated many IP crossover projects with Disney, Hello Kitty, Doraemon and other IP brands. So, Haier has become the industry leader of IP theme customized home appliances.
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Mr Zhang Rui
Vice General Manager, E-Sports Department
Alisports
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Zhang Rui graduated from Shanghai Theatre Academy, majored in TV Program Host. Since 2001, Mr Zhang has been the host at Shanghai TV and Dragon TV, creating the gaming TV programs. He founded GamesTV (Game FY) in 2004. He hosted the Shanghai Internet Café E-Sports League, Stars WAR, G-League and other e-sports events since 2001. As an official Chinese Live broadcaster, Mr Zhang participated in series of world-class events such as WCG and Ti, and created various gaming programs on TV stations, including game review, live stream, game news,etc., which produced more than 2000 episodes in total. In 2016, Mr Zhang joined Panda TV and Project Banana, served as the project leader and General Director of the Clash Royale Global Invitational Tournament and Panda Kill. He participated in events such as LPL, APAC Premier and OWPS. Mr Zhang is the Vice General Manager of E-Sports Department in Alisports, responsible for WESG events, E-Sports education, new technology electronic sports projects and industrial development.
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