Hong Kong Creative Force

As a creative city in Asia, Hong Kong has been sparing no effort in fostering growth of the local creative industries by providing an excellent environment for creative professionals and enterprises to stay innovative and capture business opportunities. Hong Kong’s creative talents have been on the cutting edge of various sectors, including design, advertising, marketing, digital entertainment (including animation and comics), films, music, television, publishing & printing and architecture. Their contributions to Hong Kong’s economy have been remarkable. In the future, Hong Kong will continue to reinforce its position as a creative hub. Efforts will be made to encourage local companies to adopt costeffective marketing strategies to strengthen brand loyalty, enhance their market status while instilling energy into their brands and commercial projects.

Sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR), the “Hong Kong Creative Force” Pavilion showcases a series of design projects which feature the joint effort made by ingenious local artists and brands, including design collaboration projects – “Happy Innovations”, “Happy Oasis”, “Miniature Design”, “DesignXcel” and a series of creative branding success stories.

The “Hong Kong Creative Force” Pavilion serves as a platform for local creative professionals to present their innovative works with a combination of style, function, culture and commercial value. Through the pavilion, they can promote their products and services to local and overseas visitors and connect with the business sector.

01

Happy Innovations

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02

Happy Oasis

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03

Painted Musical Instruments Showcase

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04

Miniature Design

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05

「DesignXcel」

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06

HKwalls Gallery

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07

FASHIONALLY

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08

The HK4As Kam Fan Awards

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09

Success Stories: Creativity in Branding

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10

Seating for Socializing (SOS)

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Happy Innovations
Booth No: 3E-C02

18 Ways to Make Your Life Happier

How to live a happy life? Living in a city brimming with innovations? Wandering around places embellished with inspiring and interesting things?

The Hong Kong Trade Development Council is collaborating with more than 25 emerging local designers to create a series of Happy Innovations in an exhibition that explores new possibilities and innovative solutions to build a more livable and happier city.

For the audience to fully enjoy the beauty of creative living, the exhibition is divided into three parts, PLAY, LIVE and INSPIRE.

PLAY features playful and engaging designs and unconventional application of ordinary objects and materials, through which the designers seek to turn around ordinary life and transform the city into a fun playground. LIVE brings fresh inspirations to urban spatial designs and creates sweet homes for people of all ages with unique furniture pieces. INSPIRE encourages positive thoughts and motivates us to reflect on the idea of a happy life.

The participating designers come from different design disciplines and have been recognised in Hong Kong and around the world for their creative excellence. The Hong Kong Institute of Architects also supports the exhibition as a special creative partner.

Happy Oasis
Booth No: 3CON-05

Hong Kong Interior Design Association and The Hong Kong Trade Development Council jointly present new thinking about Happy Oasis of the young Hong Kong designers. Under the theme of “Happy Oasis”, 7 participating Hong Kong young interior designers explore new spatial design concept to transform urban living. Together they have developed 5 installations that bring inspiration, happiness and excitement to the public.

Supporting Organisation

The Hong Kong Interior Design Association
Painted Musical Instruments Showcase
Booth No: 3CON-04

Visitors immerse themselves in the new artistic experience by playing the painted three musical instruments showcased by Hong Kong Art and Culture Anywhere Foundation Association. It is a powerful way to charge the city with positivity under the atmosphere of art and music.

Supporting Organisation

Hong Kong Art and Culture Anywhere Foundation Association
Miniature Design
Booth No: 3D-C09

The Hong Kong Trade Development Council collaborates with Joyful Miniature Association (JMA) to showcase 13 sets of Hong Kong-themed miniatures created by local artists. The miniatures highlight the unique culture of Hong Kong and promote the preservation of local culture at the age of advanced technology.

Supporting Organisation

Joyful Miniature Association
「DesignXcel」
Booth No: 3CON-06

5 selected exhibit products from 「DesignXcel」, which is the first ever joint-school design exhibition hosted by the Design Council of Hong Kong and Federation of Hong Kong Industries. It provides a platform for young designers to showcase their partnering projects with enterprises and raises public awareness towards design industry.

Supporting Organisation

FHKIDesign Council Hong Kong
HKwalls Gallery
Booth No: 3D-A05

In collaboration with HKwalls, artworks painted on the streets of Wong Chuk Hang and Sham Shui Po by 6 local artists will be featured. It is a good opportunity to show how artists transform building facades into original works of art through the medium of street art and street culture.

Supporting Organisation

HKwalls
FASHIONALLY
Booth No: 3CON-03

The Hong Kong Young Fashion Designers' Contest (YDC) was initially organised by the Hong Kong Trade Development Council in 1977 with an aim to nurture new blood for the fashion and garment industries. It has always been the ultimate platform for local design professionals and is also regarded as one of the most prestigious fashion design competitions in Asia.

The contest is open to any local design talents under 45 with a solid fashion design background. The jury looks at the mood boards of each participant at the first stage and those who score the highest average mark enter the final, when they need to prepare a collection of four sets of outfits - disregarding season and gender - and impress the jury with their creativity, marketability, workmanship and overall appeal. In addition to an overall champion, there is also a first runner-up and second runner-up, and the contest can help put them on the right path to a dazzling fashion career.

The HK4As Kam Fan Awards
Booth No: 3CON-02

Since 1984, the HK4As has been organising the annual Kam Fan Awards annually, to give recognition and kudos to the outstanding works in the market. Kam Fan, literally meaning “Golden Prix”, is highly regarded as the “Grand Prix” accolade of the Hong Kong advertising industry. It is perceived as one of the largest and most prestigious Advertising awards ceremony in Asia.

Supporting Organisation

The Association of Accredited Advertising Agencies of Hong Kong
Success Stories: Creativity in Branding
Booth No: 3CON-01

An effective branding strategy gives companies an edge in fiercely competitive markets. This section will show you how brands and the local creative companies join hands to build brand awareness, upgrade brand image and develop brand recognition, with innovative use of various branding strategies such as re-branding, spatial branding, event branding and more.

Success Stories: Creativity in Branding
Booth No: 3D-C10

What is the potential of 1m2?

Seating for Socializing (SOS) is a temporary urban experiment that was designed to improve the sociability of Hong Kong’s public spaces. The project aims to study how inexpensive improvements can attract and retain public space users and positively shape the social character of the district.

SOS consists of 27 cubes of 32cm contained in a steel structure with overall dimensions of one cubic meter. This compact volume can assume infinite spatial configurations creating a FLEXIBLE space where users can freely decide the position of the seating cubes and the resulting use. The playful component generated by the interaction and self-construction of the space may represent a moment of SOCIAL aggregation. Having a COMPACT size, SOS can be easily transported re-activating underused urban spaces.

Supporting Organisation

School of Architecture, The Chinese University of Hong Kong
Sponsor
Supporting Organisations
FHKI Design Council Hong Kong Hong Kong Art and Culture Anywhere Foundation Association Hong Kong Interior Design Association Hong Kong Walls Joyful Miniature Association (JMA) HK4As School of Architecture, The Chinese University of Hong Kong The Hong Kong Institute of Architects
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/ events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
*Information is subject to change without prior notice.