Quick Facts about Asia
Asia – The Most Affluent Market
Asia outpaces the world with 9.2% average growth in ad spending*
The fastest growing global advertising hotspot
"Global Intelligence, Data and Insights for the New Age of Communication", 2016, Zenith, The ROI Agency
6 out of the top 10 cities projected to have the largest increases in consumer spending by 2030 are in Asia*
Six out of the top ten cities who will see the biggest increase in consumer spending by 2030 are Asian cities.*
"Future trends & market opportunities in the world’s largest 750 cities – How the global urban landscape will look in 2030", May 2014, Oxford Economics
Asian economies are expected to grow by 5.5% in 2017 and remain strong in 2018, leading global economic growth*
Asian economies are expected to grow by 5.5% in 2017 and remain strong in 2018, continue to lead global growth.
"Regional Economic Outlook: Asia and Pacific", May 2017, IMF
More users in HK and China access the internet via mobile than anywhere in the world, and an increasing share of ad spending is devoted to mobile*
The fastest growing global advertising hotspot
"Study Shows That 75% of Global Internet Access Will Be From Mobile This Yea", Oct 2016, ADWEEK

Digital ad spending in Asia-Pacific this year is set to grow by double digits overall*

By 2020, Digital ad spend in Southeast Asia alone is expected to reach US$3 billion**

By 2021, Asia-Pacific digital ad market will exceed North America by a third***

Digital ad spending in Asia-Pacific this year is set to grow by double digits overall*.
"SEA trails in shift to digital channels: eMarketer", Feb 2017, Campaign
**  "Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore", Feb 2017, Tech in Asia
***  "Whoa: Asia-Pacific now the largest digital ad market", Jul 2016, MediaLife Magazine
*Information is subject to change without prior notice.