Speakers

Mr Rohit Bhargava
President & Founder
Non-Obvious Company
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Rohit Bhargava helps brands and leaders win by learning to see what others miss. He is the Founder of the Non-Obvious Company and previously spent over 15 years leading digital and marketing strategy for global brands at two respected marketing agencies: Leo Burnett and Ogilvy. Rohit is widely considered one of the most entertaining and original keynote speakers on business trends and marketing in the world.

A popular and “non-boring” keynote speaker, he has been invited to share his insights at events in 32 countries around the world, including multiple TEDx appearances and headlining roles at high-profile executive gatherings from Davos, Switzerland to NASA headquarters in Houston. His popular talks have earned rave reviews and inspired audiences from 10 to 10,000 people to build a more human brand, transform their marketing strategy, and innovate to win the future.

Rohit is the bestselling author of five books on topics as wide ranging as building a human brand with personality, creating marketing that earns real trust and the surprising reason why great leaders always eat left handed. His signature book, Non-Obvious, has been a Wall Street Journal best seller, read and shared by over 1 million readers and is currently in its 8th annual edition featuring his signature method for getting leaders and teams to think different.

His insights on business strategy and disruption have changed the way teams and leaders think at the World Bank, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds more. Rohit’s original thinking has also been featured widely in the global media. He has been quoted as a marketing and business expert by the Harvard Business Review, The Guardian, and NPR. He also writes a monthly column for GQ magazine in Brazil and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine.

Outside of his work with companies and research, Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC – where he lives with his wife and two sons. He is a lifelong fan of anything having to do with the Olympics (he’s been to five so far!), actively avoids anything having to do with cauliflower (yuck!), and has dedicated his career to helping brands and leaders win by embracing their humanity and personality, learning to see what others miss, and predict the future.
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Mr Alan Boydell
Co-founder, Global Director of Insights & Analytics
55 the data company
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A sought-after expert in data and web analytics, Boydell was instrumental in the launch of Google Analytics in Europe back in 2006. He left Google to found Keymetrics and then co-founded 55, the data company in 2009. He relocated to Hong Kong as Global Director, Data Insights & Analytics in 2016.
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Ms Viveca Chan
Chairman and Chief Executive Officer
WE Marketing Group
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Viveca Chan is Founder of WE Marketing Group, the first Chinese global marketing communications group. WE’s mission is to help global brands localize and local brands globalize, combining the best of East meet West. WE’s has helped build international and local brands in China. These include Lufthansa, Visit California, Estee Lauder, Mercedes Benz, Mentholatum, HNA Group, ICBC, China Car Rental and Roewe (China’s first premium auto brand from SAIC Motor). WE’s social media/digital clients include Cisco, HK Tourism Board, HNA , Kjeldsens Butter Cookies amongst others. WE won over 300 creative, digital and marketing awards over the past years. WE is also the first marketing communications group to start e-commerce operation in China in 2013.

Before starting WE in 2005, Viveca is Chairman & CEO of WE Global Group, the key builder of Grey’s business is China and Hong Kong.

Viveca is Board Member of Hong Kong Design Center, Executive Council member of HK Management Association and HK Chamber of Commerce (Shanghai Chapter), Judging Chairman of major marketing and digital awards and received over 50 personal awards including Ad Age’s “Global 100 Most Influential Women in Advertising”. She co-authored a Chinese book with best-selling author and trends guru Rohit Bhargava in 2017.
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Ms Mia Chen
Head of Marketing
Airbnb China
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Mia has 20 years experience in full spectrum marketing areas including advertising, brand management, entertainment and experiential marketing, digital marketing and PR across Greater China. Prior to Airbnb, Mia was the Senior Brand Communication Director at adidas, where she was in charge of several iconic labels under adidas including Sport Performance, adidas Originals, and adidas Neo label. Mia also worked in fashion industry in New York City as well as 4A advertising agencies in Taipei before.
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Mr Sehgeun Choi
Senior Creative Director
INNORED
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Sehgeun Choi is a creative director at INNORED, a leading Digital Creative Agency in Korea. With more than 10 years of experience working at product design agencies in the UK, he currently leads the Creative Product Team at INNORED. It is a multidisciplinary team comprising product designers, a visual artist, engineers and advertising planners. The main role of the Creative Product Team is to integrate design thinking with advertising and marketing to facilitate a powerful and exciting brand experience for the consumers. Since he joined INNORED in early 2014, he has been running a number of successful projects with Kimberly Clark, Mars, The North Face, SKT and major FMCG companies in Korea. Before joining INNORED, he worked as a project manager and senior product designer at Kinneir Dufort, a design innovation consultancy in the UK, and as an associate lecturer at Central Saint Martins, University of Arts London.
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Mr Tony Chow
Regional Director, Creative & Content Marketing, Asia Pacific
Marriott International
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Tony has more than 20 years of experience in the media, marketing, broadcast and communications industry, including 10 years in the digital media. He is an award winning Executive Producer & Producer & Director. Over the course of his career, he has produced many award winning TV commercials, online videos and Television programs for major clients like McDonalds, Sony, Canon, P&G, Calvin Klein, Levi, StarHub to name a few, as well as for broadcast networks like Discovery Channel, National geographic, BBC, History, AETN, Fox International, CCTV China, Scripps and Food Networks USA/UK.

He was also the elected President of the Singapore Independent TV Production companies' Association for a consecutive 7 years term, from 2001 to 2007. Following that, Tony went on to helm international content distribution and production- company, Off The Fence’s Asia’s office in Singapore as its Managing Director, overseeing the production and distribution of TV content in Asia.

Tony is currently the Director of Creative and Content Marketing for Asia Pacific of Marriott International. He is also a highly sought after speaker, strategic consultant & trainer at various international media events and a regular jury member of several international TV and Film awards which include the prestigious International TV Emmy.
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Mr Billy Chung
Director of Business Development
GoAnimate
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Billy Chung is the Director of Business Development at GoAnimate, a company that has developed a do-it-yourself (DIY) animation platform to help businesses create amazing animated videos quickly and easily. Billy is a business professional with over 20 years of experience. He holds a MBA from the University of Toronto where he focused on business development. He was responsible for winning the Asia Pacific Information and Communications Technology Award (APICTA), as well as three Hong Kong Information and Communications Technology (ICT) Awards for GoAnimate. Outside of work, he enjoys coaching entrepreneurs and volunteering at his local professional chapters.
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Mr Stephen Dolan
Managing Director, APAC
Integral Ad Science
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Stephen joined Integral Ad Science in early 2014 to support the company’s expansion efforts in the Asia Pacific market. Stephen is responsible for new business development, client relationship management, product implementation strategies, and support.

Stephen has helped establish numerous US-based advertising and technology companies in Asia, including aQuantive and DoubleClick. He was Facebook’s first employee in Asia, and established their operations in Singapore, Hong Kong, and Seoul. Prior to Facebook, Dolan managed Microsoft Advertising’s sales efforts in Asia.

Stephen holds a B.A.Sc. in Applied Science–Clinical Psychology from Griffith University.
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Mr Evan Greene
Chief Marketing Officer
The Recording Academy (The GRAMMYs)
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As Chief Marketing Officer for The Recording Academy, Greene is responsible for stewarding one today’s most relevant music organizations, the Recording Academy, and Music’s Biggest Brand – the GRAMMY. Through sound business leadership, he has transformed organizational strategy, identifying and capitalizing on new opportunities, both domestic and International. Further, he has incorporated a brand-driven narrative across the company, re-focusing a traditional, not-for-profit trade organization to become a dynamic global business entity. Greene's strategic efforts have led to the GRAMMYs' expanded worldwide audience, extended brand reach and consistency, strengthened presence throughout the year, dynamic, world-class marketing partnerships and exponentially increased revenue. With extensive experience in marketing strategy, brand building, advertising and corporate identity, Greene has been developing innovative solutions for many years, and intends to ensure that The Recording Academy and the GRAMMYs remain at the forefront today, tomorrow and well into the future.

Under Greene's leadership, The Recording Academy has re-positioned the GRAMMY brand, shifted communication strategy across the organization, increased yearly marketing-based revenue more than 600%, established a worldwide licensing program, created GRAMMY-branded LIVE concert events, launched a leading-edge social media division and earned numerous industry awards, including Cannes Lion, Grand Clio, Reggie, PRO and Webby Awards. Greene is focused on taking the GRAMMY brand to the next level, and continually strives toward innovation. Greene holds double bachelor’s degrees in marketing and international business from the University of Colorado and currently serves on boards for Artist & Athletes Alliance, Myasthenia Gravis Foundation of America (advisory board), K-9s For Warriors (advisory board), the CMOClub and the University of Colorado Leeds School of Business.
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Mr Joshua Grossberg
Group Creative Director
McCann New York
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After a start as a graduate student in analytic philosophy, Josh joined the world of advertising in the early days of online marketing. Since that time, he has continued on to work in numerous other parts of the industry, including direct response, ambient, social media, activation and brand advertising.

Josh joined McCann in 2017 and currently works on the Lockheed Martin and Qualcomm accounts.

A winner of numerous industry awards and one of the creators of the highly recognized Field Trip to Mars, Josh has worked with clients across many industries and audiences. When it comes to advertising, Josh believes strongly that creativity is the single best way to solve business problems effectively.
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Mrs Maya Hari
Vice President, Asia Pacific
Twitter
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Maya is responsible for building Twitter's business across the region and is responsible for exploring commercial opportunities for Twitter in Asia Pacific. Prior to this role, Maya was Twitter’s Managing Director of Asia Pacific, and previously Managing Director of India and Southeast Asia as well as Senior Director, Product Sales & Strategy, Asia Pacific, Middle East and Emerging Markets.

Prior to joining Twitter in 2014, Maya spent over 15 years in the digital media, mobile and eCommerce industries across the US and in Asia Pacific for brands such as Samsung, Google, Microsoft and Cisco. She was also responsible for launching and bringing Internet and mobile offerings to top tier publications such as Vogue, GQ and Condé Nast Traveller in Asia.

Maya has an MBA from INSEAD and an MS in Engineering from Utah State University.

Maya can be found on @maya_hari
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Mr Erwan Heussaff
Founder
The Fat Kid Inside Inc.
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Erwan has been in the business of food and beverage for 10 years. While he was in school, he worked jobs in Greece to China, in various positions in the industry.

Straight out of business school, he took up a position with Sodexo in Far Eastern Siberia, where he served as the Operations Manager for various F&B outlets for a little under 2 years. He then headed back to the Philippines, worked a corporate job as a Supply Chain Manager, while setting up his online content platform, The Fat Kid Inside.

This started as a simple blog and has now grown into a company which focuses on producing, creating, hosting or distributing digital content in collaboration with various brands and businesses. Whether it be in traditional mediums such as print or TV, on digital platforms and social media.

Furthering the reach of content, Erwan is the concept development partner of restaurants and bars in Manila. As well as one of the founders of Xeleb Inc, a company focused on developing games and platform apps.
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Mr Chihkai Huang
Brand Director
Pechoin
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Mrs Beverly W. Jackson
VP, Social Portfolio Strategy
MGM Resorts International
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Beverly is the VP, Social Portfolio Strategy at MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality and entertainment companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. As the Vice President of Social Portfolio Strategy, Beverly sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the Company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms.

As an experienced digital marketing leader, Beverly has a passion for disruptive brand strategies and innovation. She speaks regularly about key learning’s for brands on leveraging content and social strategies at scale. Beverly has worked with some of the most iconic media and entertainment brands to create compelling content across platforms. This omni-channel approach has successfully delivered key insights, metrics and business winning ROI

Beverly recently served as the Head of Social Marketing for Yahoo where she provided leadership on social media integration on mobile, original content strategy and social trends to transition the brand to mobile. She previously created the award winning social media program for the GRAMMY Awards and is often honored as a Digital Innovator. Beverly has worked as a digital marketer in leadership roles at some of the largest agencies, media companies and startups including IPG, WPP and Tribune Interactive Media where she built innovative content and revenue generating programs. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC.
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Ms Karen Koh
Founder
Intermedia
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Karen Koh is a broadcast media professional and familiar face to viewers in Asia. Her background is in television news and current affairs, and she has anchored and reported for international media organisations including BBC World, CNBC Asia, CNNI, STAR TV, Thomson Reuters and WSJ Digital. In the course of her 20+ years of experience she’s interviewed a range of people from heads of state and corporate leaders to athletes, chefs and poets. She’s a regular co-host on RTHK Radio 3’s flagship current affairs show “Backchat” and produces and hosts a series on gender issues called “The Agender Café”.

Karen frequently moderates and MC’s corporate and charity events, and conducts media and presentation skills training for corporate, public and education sector clients.

Apart from media work she serves on the Board of Directors of US-based NGO EngenderHealth, and is also a certified yoga and standup paddle instructor.

Karen lives in Hong Kong and is married with three sons.
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Mr Alvin Lam
Managing Partner
T12M Ventures Ltd.
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Alvin founded the PacificLink Group in 1998. Today, the company is a leading digital marketing agency with a staff of around 300, a client list that includes Adidas, Estee Lauder, Philips and AIA, and is a winner of over 100 creative awards. In 2015, the company was acquired by Accenture, a New York-listed technology giant. His serial entrepreneurial stories have been featured as Harvest Business Review cases which are now teaching materials for MBA and EMBA classes globally.

In recognition of his achievements, Alvin won various awards including the Outstanding ICT Achiever Award 2012, Capital Leaders of Excellence 2016 and CEO of the Year 2017.

Starting a Private Equity firm since 2016, Alvin advises ICT companies and startups on scaling up quickly by his expertise in business modeling, digital marketing, fundraising and M&A strategies. Over 10 projects have already been catalyzed by this missionary growth capital.

Alvin is a well-sought speaker for university lectures and judge for industrial events. To give back, Alvin serves HKUST as Council Member and Knowledge Transfer Committee member, different universities academic departments as an advisor, and the Hong Kong Business Angel Network as Director.
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Mr Korey Lee
Director, Data Analytics and Insights
South China Morning Post
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Korey Lee joined the South China Morning Post in March, 2017 to spearhead the data operations of the 114-year-old news organization.

Before joining the SCMP, Korey was the Vice President of Analytics at KeyMe, a New York-based hardware startup that leverages computer vision technology and machine learning to provide an automated and seamless key duplication experience for customers across the US. Previously, he was the co-founder and CIO of SumAll, a connected data platform for over 500,000 businesses worldwide. Prior to this, he led the business intelligence and analytics teams at AppNexus and Squarespace. Korey has also worked in various capacities at Google, including revenue strategy, sales finance, payment operations, and business analytics. He was previously with PriceWaterhouseCoopers in venture capital tax and audit.

Korey holds a B.A. degree in Business Administration, and a B.S. degree in Economics from the University of California, Berkeley.
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Mr Peter Lefebvre
Creative Director
Leo Burnett
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Mr Peter Lefebvre is the creative director at Leo Burnett and has previously worked at agencies in New York and Chicago, including BBH and Ogilvy & Mather.

Trained as a writer, Peter has always strived to do more than put words in brands’ mouths. Instead, he has tried bringing brands to life through new combinations of traditional and digital media. One recent example: Van Gogh BnB for the Art Institute of Chicago. He has also crafted global and national campaigns for Axe, Brooks Running, NYC & Co., Altoids, Pop Tarts, and Allstate.

He won gold, silver and bronze awards from Cannes, D&AD, and One Show, among others, spanning categories including Cyber, Branded Entertainment, Print, Social, TV and Creative Effectiveness.

In 2016 he was named one of the top 10 creative directors in the world.

As for the future, Peter is looking forward to many things, including continued advances in the field of office coffee.
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Ms Julieta Leong
Deputy Director - Marketing & Events (HK)
Lan Kwai Fong Group
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Julieta has joined Lan Kwai Fong Group in 2015 and is responsible for developing and executing marketing, brand management, and corporate communications strategies and campaigns mainly in Hong Kong. With over 12 years of solid experience in public relations and marketing, Julieta has successfully reinforced Lan Kwai Fong Group as a trend-setter in the market and led the team to achieve a number of reputable marketing awards in recent years. Julieta spearheaded various large-scale marketing campaigns and events including the grand opening of the new California Tower and the Savouring Art campaign.

Prior to joining Lan Kwai Fong Group, Julieta has held key positions in several leading retailer brands and entertainment companies such as Television Broadcasts Limited. She is a holder of Postgraduate Diploma in Marketing and she is also a Chartered Marketer in Hong Kong.
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Mr 3water Li
Founder
W
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Mr 3water Li with his strong personal DNA has established W. Adhering to the Concept "Don't be a creative, Be a creator", he rapidly builds W into a top marketing organization recognized across the whole industry whose works and name have a market influence across Asia-Pacific Region, drawing many eyes internationally. He introduces the Culture of "Wild Dog", follows the Strategy of "Hyper-media" , and adheres to an Organization Mission of " “Create the Community of Shared Destiny” to have made possible all its high quality boundary-crossing works and creations, thus setting the trends for the whole Industry all the time.
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Mr Tommy Li
Creative Director
Tommy Li Design Workshop Limited
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Tommy is the brand designer/consultant for the generation renowned for his “Black Humor” and “Audacious Visual” designs. His design philosophy is to create influential design in the market and show the value of designer.

Graduated from the School of Design in the Hong Kong Polytechnic University, Tommy has received over 580 awards. “New Weekly” collaborated with “Design 360” and “life style academy” selected Tommy as one of the top 20 China’s most powerful designer appealing to market (graphic design).

Over the years, he was the member of judge panels of most international competitions, such as iF Design Award, D&AD Award, Global Design Award, Hong Kong International Poster Triennial, Golden Pin Design Award and etc.

Tommy Li has brought remarkable success to his major clients included Hang Seng Bank, MTR Corporation, Maxim’s Caterers, Chow Sang Sang Holdings International Ltd, Taetea Group, Dairy Farm Group (First Choice), Honeymoon Dessert, Ying Kee Tea House, HKPC, Shanghai Watch and etc.
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Mr Scott McBride
Chief Digital Officer
IPG Mediabrands APAC
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Scott oversees a team of over 1,000 digital specialists across the Asia-Pacific; one of the world’s most diverse regions stretching from Japan to Australia to India. This cross functional team encapsulates the current and future demand for digital and innovation across an holistic suite of specialised digital offerings that comprise Search, Programmatic, Social and Mobile.

Prior to joining IPG Mediabrands, Scott spent 8 years with Ogilvy holding numerous positions across the region including General Manager OgilvyOne Malaysia, Regional Business Director Social@Ogilvy, Head of Digital Hong Kong Group, Managing Director Neo@Ogilvy, and Managing Partner Hong Kong Group.

Before moving to Asia, Scott founded, managed and latterly sold a successful integrated and digital agency which won awards across the UK and Europe, with a client footprint that stretched from the United States to Asia.

Scott is a digital marketer with over 18 years client and agency side marketing experience. He studied marketing at The University of Strathclyde Business School, Glasgow, and Business Management at the University of Calgary, Alberta Canada. Scott is a regular keynote speaker across industry events and was recently recognized in the ‘100 Smartest Digital Marketing Leaders’ at the World Digital Marketing Congress 2017.
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Mr JiPeng Men
Vice President, Head of Marketing
JD.com
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Jipeng Men is Vice President and Head of Marketing for JD.com. He is responsible for corporate branding and marketing strategies to build JD’s global brand.

Men oversees the management JD.com’s online and offline marketing, seasonal promotions like the company’s annual 6.18 (June 18) anniversary sales campaign, marketing effectiveness, consumer insights, sponsorships, and creative development. He has launched creative campaigns for JD’s IP marketing, university marketing and marketing in mid-sized cities, among other projects.

Men is a marketing veteran with deep industry knowledge and has held senior leadership roles with internet companies and leading brands. Last year, he launched JD’s Boundaryless Marketing strategy to further improve marketing effectiveness across all channels, online or offline.

As one of China’s leading marketing figures, Men actively promotes academic research in e-commerce marketing, industrial integration and development. Men currently serves as Vice Director of the China Advertising Association’s Internet Advertising Committee, Vice Director of the China Advertising Association of Commerce’s Brand Development Strategy Committee, Researcher at the China Advertising Association of Commerce Brand Institute, and Visiting Professor at the Communication University of China.
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Mr Uri Minkoff
CEO and Co-Founder
Rebecca Minkoff
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Uri Minkoff, a serial entrepreneur, is the Chief Executive Officer and co-founder of Rebecca Minkoff, one of the fastest growing brands in the fashion industry, and the largest global fashion label led by a female millennial designer.

Uri is well known as the most forward thinking CEO in fashion, especially when it comes to the innovative use of new technologies and the omnichannel customer experience. In 2015, Uri was credited with leading the fashion industry towards a “see now, buy now” calendar for runway shows. Uri is also the driving force behind what Morgan Stanley describes as the “stores of the future.” He is a highly sought after speaker on the nexus between fashion, retail and emerging technologies.

Uri founded the company in 2005 with his sister Rebecca, and serves as the Creative Director for the Uri Minkoff men’s accessories, footwear and apparel line. As of today, Rebecca Minkoff is a full lifestyle brand distributing accessories and apparel in 900 wholesale doors, with retail locations in New York, Los Angeles, San Francisco, and Chicago, and international retail stores in Korea, Hong Kong and Dubai. In 2018, Rebecca Minkoff is on target for substantial YOY growth and expansion in markets around the world.
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Dr Esterina Nervino
Chief Editor
Retail in Asia
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Esterina is the Chief Editor of Retail in Asia and is in charge of original multimedia content for its website and social media accounts.

She also oversees trending topics relating to brand activations, store openings, digital innovations, visual merchandising, people moves and other Asia Pacific retail intelligence.

She has completed her Ph.D in Applied Linguistics/Corporate Communication at The Hong Kong Polytechnic University, where she is also member of the Research Centre for Professional Communication in English. Her research project explores the conceptualization of luxury based on the branding discourse shared in the social media.

Prior to Retail in Asia, she taught media and business communication at The Hong Kong Polytechnic University and Universita’ di Modena e Reggio Emilia, and worked for Italian companies in fashion and tourism.

She is often invited to share her social semiotic perspectives on luxury and fashion branding in different public and private institutions.
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Mr Guy Parsonage
Partner, Experience Centre
PricewaterhouseCoopers Consulting Hong Kong Limited
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Guy Parsonage is Partner & Leader of the PwC Experience Centre where he is responsible for driving digital transformation and innovation for global brands in and out of Greater China. With a remarkable record in agency leadership, strategic marketing and iconic experience design, he is an industry pioneer. Guy is a highly experienced marketer and passionate culture-builder, who brings the best out of all of those around him.
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Ms Gunyarak Piyakhun
First Executive Vice President (Marketing Strategy & Business Intelligence)
Siam Piwat Company Limited
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With more than 15 years in retail business, Gunyarak has experiences in developing and implementing retail business strategies by identifying unmet needs and assessing strategic fit of potential business opportunities.

With her current position as Executive Vice President at Siam Piwat Group (SPWG), one of the leading retail developer in Thailand established in 1959, she handles research studies and gathers market and competitive intelligence data to draw insights that are keyed to the business to ensure new mall opening and launch of new retail business are leading edged and tailored successfully for the targeted market segments.

Her key achievements includes being one of key management team to develop 2 new shopping mall projects- Paradise Park (valuing 2,800 Million Baht investment) and ICONSIAM (valuing 50,000 Million Baht investment), identifying business opportunities to increase value of existing properties- Siam Paragon’s upgrading, Siam Discovery renovation, Siam Center’s repositioning, providing key take out to leasing & marketing team on customer shopping behaviors, adjustment of zoning and fine-tuning of marketing campaigns resulting in growth of overall average footfall , and increase of spending per head across all shopping malls in the company’s portfolio.

Gunyarak currently leads a team of talents as a “Center of Business Intelligence” to provide alignment of business strategy for Siam Piwat Group. She has initiated and participated in key projects for the long term growth of the company.
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Professor Larry Ka Yeung Poon
Adjunct Associate Professor of the Department of Marketing
The Chinese University of Hong Kong
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Ms Sara Riis-Carstensen
Head of Global Branding
De Beers
Former Director of Global Brand Development
LEGO
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Sara is the creator of LEGO’s global brand strategy. She draws on experience from positions at De Beers, Carlsberg and Giorgio Armani and she arouses her audience with energy and excitement.

For the past seven years, Sara Riis-Carstensen was the Global Director of Brand Development at LEGO, responsible for driving the toy company’s successful brand across Europe, the US and Asia. When she began working for LEGO there was not a strategy or a dedicated department working on the brand thus she had to develop the global brand strategy from scratch.

Today you don’t have to look far to find one report or another declaring LEGO one of the most powerful brands in the World. Part of that is due to a dedicated brand strategy and a successful implementation across the organisation.

As Director of Global Brand Development, Sara managed to secure branding is strategically and creatively intertwined, and Brand Development now plays a key part of all core marketing processes. Further Sara has driven several iconic brand campaigns and brand activations across the World – many of these are award winning.

After seven years at LEGO, Sara recently joined the World’s leading diamond brand, De Beers as Head of Global Branding.

Sara lives in London and has previously worked with branding at Carlsberg and PR at Giorgio Armani. She holds an MSc in Marketing Communication & Management.

Sara arouses her audience with energy, excitement and passion for branding and marketing. Her style is inspiring, insightful and fast-paced – yet grounded in strong expert knowledge. Due to the nature of her work, Sara is used to engage diverse audiences ranging from top executives to local managers.

Sara has been a keynote speaker at public events and at private companies such as Burberry, Facebook, Coca-Cola, and many others. She is consistently ranked in the top 5% of all keynote speakers at the events she attends.
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Mr Timothee Semelin
Director of Digital Marketing and Transformation
Rosewood Hotel Group
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Timothee is responsible for building the hotel group’s digital culture and exploring emerging trends in the technology space to enhance the digital guest experience. He brings over ten years of experience in sales and marketing strategies, with a high level of competency in partnership marketing within the digital space. Prior to joining Rosewood Hotel Group, he was regional account director for marketing solutions in China, Hong Kong and South Korea at Linkedin. Previously, he served as vice president of sales and marketing at YouFu Media in China and client director at Posterscope China, part of Dentsu Aegis Network China. A native of France, Timothee holds a bachelor’s degree from the University of International Business and Economics in Beijing and he speaks French, Mandarin and English.
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Mr Kazuhiro Shimura
Creative Director
Dentsu Inc.
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Kazuhiro Shimura is revolutionizing the creative field as a new type of creative professional.  With a background in biotechnology, he started his career at Dentsu. He successfully developed new client businesses and services, using technology and data, besides creating great ads. His strengths are his abilities to bring innovation to advertising, business design, and even product services based on creative ideas. He works with the Toyota Future Mobility Development Division, of which he has been a member of, to develop the “i-ROAD”, the three-wheeled electric vehicle and its mobility related services with Toyota. As Creative Director, Kazuhiro has received numerous international awards including Cannes Lions, One Show, Clio, D&AD, LIA, on top of Grand Prix at Spikes Asia and Adfest.
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Mr Alex Sibois
Managing Director APAC
Lotame
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Alex leads Lotame Asia-Pacific, a global data services company. In his role, he works with large marketers, agencies and publishers on how to manage and leverage their access to data to create more targeted and customer centric marketing initiatives.

Alex has 18 years of experience developing revenue for high-growth digital technology companies around the world.

Before joining Lotame, Alex accelerated the international expansion of successful ad tech companies such as Liverail which was acquired by Facebook. Prior to that, he oversaw global revenue for app publisher Sien and grew the business into a multi million dollar company over 4 years. He joined Sien from ad video network Vibrant Media, where he became a General Manager after running their European business development. Alex also worked for Cision where he advised Fortune 500 companies such as Canon and L’Oréal on media communication strategies.
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Ms Jennie So
General Manager, International
SINA Corp & Weibo Corp
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Jennie So is the General Manager of International Business for both SINA Corp (Nasdaq: SINA) and Weibo Corp (Nasdaq: WB), overseeing all aspects of the website portals in North America, Taiwan and Hong Kong, as well as Weibo business in all overseas markets.

In this role, Jennie spearheads for setting the strategy & direction, establishing best practices and driving SINA and Weibo’s global growth. She focuses on building and maintaining relationships with global partners & alliances. As part of this mission, she’s also charged for identifying and pursuing new business opportunities.

Jennie had great track record on sales and website operations, good connection with media, advertising industries, channel partners, industry leaders, professional association and government in both regional and International markets.

With more than 15 years of experience in strategy and management, Jennie successfully accelerated the growth of global business, established multiple brand partnerships, strengthened Weibo collaborations with potential clients in overseas markets, continued industry leadership and further expanding SINA and Weibo’s presence.
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Mr Kosuke Sogo
CEO & Co-founder
AnyMind Group
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Kosuke Sogo is Chief Executive Officer and co-founder of AnyMind Group and oversees the expansion and growth of the various companies within AnyMind Group.

AnyMind Group was formed in January 2018 and is the parent company of AdAsia Holdings, TalentMind and CastingAsia. Along with a proprietary AI-driven matching engine, AnyMind Group aims to provide industries, businesses and professionals with a suite of solutions to enable greater efficiency and scale. Headquartered in Singapore, AnyMind Group has 11 offices in 10 markets with over 270 staff.

AnyMind Group has recorded revenues of US$12.9 million for April to December 2016, and US$26 million in 2017, and has been operating at a profit since January 2017. At the same time, the company closed its Series A funding at US$ 14.5 million in 2017. AnyMind Group plans to expand into Malaysia, the Philippines, India, Russia and the UAE in 2018, along with additional industries in the future.

Kosuke Sogo was formerly Managing Director of MicroAd APAC and CEO of MicroAd Southeast Asia, leading the expansion of the company across the region.

He was previously awarded “Asia’s Most Influential Digital Marketing Professional” at World Brand Congress 2015. In 2016, Kosuke Sogo was awarded “100 Most Influential Global Marketing Leaders 2016” by World Marketing Congress. In 2017, Kosuke Sogo was awarded “Under-30 Achiever of the Year” by Mumbrella Asia Awards.
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Mr Kei Suzuki
Director
Ryohin Keikaku Co., Ltd. (MUJI)
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Kei Suzuki, Director at Ryohin Keikaku Co.,Ltd. known as MUJI.

Prior to MUJI, Kei firstly worked at overseas trading division of SEIBU Department Stores Ltd. in 1987. In 1995 Kei joined overseas business development of Ryohin Keikaku Co., Ltd. From 1998 to 2007, Kei lived in London and was the head of European business MUJI. After he came back to Japan from UK in 2007, Kei was head of Human Resource, Finance and Strategy Planning. From 2011, Kei was head of Household division the biggest product category of MUJI up to January 2017.

Kei holds an MBA from Northwestern Kellogg School in Evanston, Illinoi, USA.
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Mr Assaf Tarnopolsky
Director, Marketing Solutions, South East Asia, North Asia & Japan
LinkedIn
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Assaf Tarnopolsky leads LinkedIn’s advertising business in Asia, with a focus on Singapore and North Asian markets. In his role, he works on digital strategies with clients and leads a team that helps B2B marketers connect with professional audiences around the world.

A specialist in digital, content marketing and mobile, Assaf boasts an impressive technology career spanning 20 years, with its roots in Silicon Valley startups. He was a VP at Sony Pictures, CEO at Tecca and also worked for MobiTV and Discovery Channel in the United States. Assaf has also taken on the entrepreneur route, as founder of SF Bay Area’s premier crepe chain, Metro Crepes. (He can wager that few people on LinkedIn would have probably spun more crepes than he has!).

Assaf is an alumnus of the University of California. He also has a Masters in International Studies from the University of Pennsylvania’s Lauder Institute and an MBA from The Wharton School.

While he now calls Singapore home, Assaf is a diehard Golden State Warriors fan. He has four sons under the age of 12, and is confident that he will soon be able to field a basketball team of his own.
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Mr Alan Tsui
Audience Analytics and Partnerships Lead
Asia Miles
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Alan is responsible for end to end optimization of Asia Miles' online advertising budget. From onboarding first/second/third-party audience data into a DMP (data management platform) to managing agencies and ad inventory, Alan ensures every dollar spent is performance driven.
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Mr Vincent Tsui
Founder & CEO
Toast Communications Limited
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Tsui Yuen, Founder & CEO of Toast Communications Limited.

Before founding his own marketing consultancy firm, Tsui Yuen was the Chief Marketing Officer of Next Media and held senior position in multinational like Unilever, British American Tobacco and Mentholatum.

He was active in promoting marketing & advertising knowledge to general public & marketing industry through releasing eight best-selling publications, writing columns in different media platforms, teaching as part time lecturer in major universities and conducting corporate training & seminars.

Tsui Yuen was awarded as “Digital Marketing Hero 2017” by Hong Kong Association of Interactive Marketing.
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Mr Spencer Wong
Chairman and Chief Creative Officer
McCann & Spencer
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Spencer has been working in advertising industry for more than 26 years, plus 2 years as film director.

He joined McCann Worldgroup in 2006 as ECD for Shanghai & Hong Kong. Under his leadership, McCann is ranked number 1 creative agency in Hong Kong since 2006 to present.

In 2015 Hong Kong Kam Fan Award also gave the company the 5th Grand Kam Fan trophy for the last decade.

Spencer also led his company that won the first Grand Prix for Nike at Cannes, a first for the whole Greater China region.

In January 2015, McCann Hong Kong renamed the company as McCANN & SPENCER. And the company is nominated by Campaign, be the best creative agency in Hong Kong and Greater China. Spencer become the Best Creative Agency Head of the 2015 inGreater China.

The latest news is Spencer has been voted as Hong Kong 100 most influenced persons by Debrett’s. He is also invited by British D&AD to become the foreman for their professional award.
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Ms Bonnie Chan Woo
Chief Executive Officer
Icicle Group Holdings Limited
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Bonnie Chan Woo is the Chairperson and Chief Executive Officer of Icicle Group Holdings Limited ("Icicle Group"). Founded in Hong Kong, Icicle Group is a leading cross-media brand asset creative production company with offices in Hong Kong, Beijing and Manila. Under Bonnie’s leadership, Icicle Group celebrates a collaborative partnership model with over 300 brands, involving the application of technology and deployment of creative production talent that result in effective brand tools, from marketing collaterals, online branded video content and digital assets, all of which are underpinned by a unique disciplined approach.

In 2017, Bonnie co-founded Studio SV Limited, a hybrid content studio with Grammy-winning hip hop artist, Lupe Fiasco. The studio produces original content bridging cultures to reach to a global audience, with a debut episodic series to launch in March 2018 called BEAT N PATH. The studio is innovative in its approach to create a channel for entertainment as well as brand association.

As a popular speaker, Bonnie has offered insights into the industry and shared her expertise at numerous business conferences in Hong Kong and overseas. In the past several years, she has spoken at events in Hong Kong, Chicago, Toronto and Wuhan hosted by various organizations, most notably Hong Kong Trade Development Council. On such occasions, Bonnie explained how inbound foreign brands are adapting to Asian markets; how Hong Kong is serving as a creative production hub for foreign and mainland Chinese brands; and how brands are increasingly using online content to connect with their target customers.

In addition to Icicle Group’s business ventures, Bonnie leads her team on corporate social responsibility commitments, most notably through the support of the Homeless World Cup initiative for over ten years and the operation of a socially responsible stationery label, “Printer & Co.”, which has attracted much media attention and collaboration with leading designers.

Outside of work, Bonnie actively contributes to the creative industry, the arts and culture community and the education sector through her advisory roles and directorships in various Hong Kong government departments, NGOs and charities, including Para Site, a non-profit contemporary art institution and Hong Kong Design Centre, where she serves as Director of the Board and Vice Chairperson respectively.

Bonnie earned her bachelor’s and master’s degrees in politics, philosophy and economics from University of Oxford. She is a Fellow of the China Fellowship Program and a member of the Aspen Global Leadership Network.

Bonnie can be followed on Twitter @bonniecwoo and Instagram @bonniechanwoo where she often shares her views on culture, branding, new media, business and social purpose.
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Mr Raymond Yip
Acting Executive Director
Hong Kong Trade Development Council
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Raymond Yip is the Deputy Executive Director, Marketing, of the Hong Kong Trade Development Council (HKTDC), the statutory organisation responsible for promoting and developing Hong Kong's international trade in products and services.

Mr Yip has worked in a variety of positions and offices at the HKTDC, including in New York, Tokyo and London. His recent postings include: Director, Industry Promotion; Director, Exhibitions; Director, Information Service (E-commerce development); and Regional Director, Western Europe/Middle East and Africa (based in London).

In his present position, Mr Yip is responsible for the HKTDC’s marketing and external relations, as well as the organisation’s network of more than 40 offices worldwide. He also oversees promotion of product and service sectors, in addition to corporate marketing and communication. Mr Yip takes a leading role in promoting the city’s overall advantages, as well as its role in China’s Belt and Road Initiative.

Mr Yip graduated from the Chinese University of Hong Kong with an honours degree in Business Administration. He attended the Columbia Senior Executive Programme in 2003, and holds a Graduate Professional Diploma in E-Business, awarded by Michigan State University. He is a Fellow of the Chartered Institute of Marketing of the UK.
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Dr Royce Yuen JP
Co-founder and CEO
MaLogic Holdings Limited
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Royce is synonymous with "Branding" in Hong Kong. He is a hybrid marketing professional with strong presence across the commercial, academic and public sectors.

Royce has over 30 years of business and marketing management experience in China, Hong Kong and Europe. He is the Co-Founder and Co-CEO of MaLogic which is a consulting group with global footprints that offers innovative business solutions by integrating research insights, brand strategies, and big data analytics.

Previously Royce was the Group Chairman of Ogilvy in Hong Kong and the Chairman of the Accredited Advertising Agency Association of Hong Kong (HK4As).

Royce has a passion in executive training and education, he is a Professor of Practice in Marketing and has been lecturing MBA programs across Mainland China and Hong Kong. Over 20,000 MBA students have attended his classes in the past 17 years.

Royce is keen to give back to the community and has served in various advisory positions. He was the Council Member of The Hong Kong Trade Development Council and The Hong Kong Academy for Performing Arts. He is now a Vetting Committee Member of the government’s SME and Brand Development Funds as well as a Committee Member of the Arts Development Council.

Royce is also the Vice-Chairman of Plan (HK) which is an international NPO focusing on helping children in the developing countries to obtain their basic rights.

Royce is a frequent speaker and moderator at international conferences. He has also hosted TV and radio programs to promote the best practice of marketing and management principles.

Royce was the winner of the Top 10 CEO Award hosted by Metro Radio. He was conferred the Honorary University Fellowship by the HK PolyU and appointed Justice of The Peace by the HKSAR.
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Mr Yung Wai Hung, Philip, JP
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Hong Kong Special Administrative Region of the People’s Republic of China
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Mr Yung joined the civil service in 1983. He has served in various bureaux and departments including the Housing Department, the former General Duties Branch, the former Constitutional Affairs Branch, the former City and New Territories Administration (later renamed as the Home Affairs Department), the former Chief Secretary's Office, the former Chief Executive (Designate)'s Office, the Chief Secretary for Administration's Office, the Financial Secretary's Office and the Trade and Industry Department. He was Deputy Secretary for Commerce, Industry and Technology (Commerce and Industry) from July 2004 to August 2006, Deputy Secretary for Environment, Transport and Works (Transport) (later retitled as Deputy Secretary for Transport and Housing (Transport)) from August 2006 to January 2010, and Commissioner for Tourism in February 2010.

On 27 December 2014, Mr Yung was appointed the Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), responsible for the development of policies relating to Hong Kong’s external commercial relations and commercial relations with the Mainland, tourism, investment promotion, intellectual property protection, industry support, trade facilitation, competition policy, consumer protection, wine-related business, postal services and meteorological services.
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