市场概览: 香港
香港:融合亚洲市场 放眼中国品牌新商机
香港整体广告支出于2016年领先东盟等地,并预期于2017年继续保持领先地位。*
Asia-Pacific is the world’s largest retail e-commerce market* with bountiful opportunities in ad sector
"Ad Spending in SouthEast Asia: New Forecasts for an Emerging Digital Region", Feb 2017, eMarketer & iab. Singapore
至2018年,香港的广告支出预计将占本地生产总值的1.07%,远高于其他亚洲经济体*
Asia-Pacific is the world’s largest retail e-commerce market* with bountiful opportunities in ad sector
"Hong Kong Creative Industries profile (Digital Marketing)", 2014, InvestHK
香港创意专才了解中国文化底蕴及营商模式,兼具环球商业触觉及视野,与国际市场接轨,成为连接中西方的桥梁
The fastest growing global advertising hotspot
香港获创意业界选为最具吸引力城市,共有逾21万名专才在港从事创意事业,包括品牌、广告及市场推广服务*
Hong Kong & China top the world’s internet access via mobile* and ad spending is devoted to mobile
"Hong Kong ranked one of world's most attractive cities for creative minds", 2015/10/14, SCMP
中国是全球第二大广告市场,一带一路政策将引领更多中国品牌走出去。香港邻近中国内地,因利乘便,为业界带来无限商机*
Proximity to and unique relationship with China, the 2nd world largest ad market
"Global Intelligence, Data and Insights for the New Age of Communication", 2016, Zenith, The ROI Agency
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