市場概覽: 亞洲
亞洲:重塑環球佈局 引發國際營銷新動力
廣告業增長速度名列全球之冠,廣告業支出每年平均增長達9.2%*
The fastest growing global advertising hotspot
"Global Intelligence, Data and Insights for the New Age of Communication", 2016, Zenith, The ROI Agency
估計至2030年消費支出增幅最大的十大城市中有6個在亞洲*
Six out of the top ten cities who will see the biggest increase in consumer spending by 2030 are Asian cities.*
"Future trends & market opportunities in the world’s largest 750 cities – How the global urban landscape will look in 2030", May 2014, Oxford Economics
預期亞洲經濟將於2017年增長5.5%及於2018年保持強勁增長勢頭,主導全球經濟*
Asian economies are expected to grow by 5.5% in 2017 and remain strong in 2018, continue to lead global growth.
"Regional Economic Outlook: Asia and Pacific", May 2017, IMF
香港及中國內地的智能手機上網率*冠絕全球,為流動廣告收益帶來增長*
The fastest growing global advertising hotspot
"Study Shows That 75% of Global Internet Access Will Be From Mobile This Yea", Oct 2016, ADWEEK

預期亞太地區於2017年的數碼廣告支出達雙位數字增長*

估計至2020年,東南亞地區的數碼廣告支出將高達美金30億**

估計至2021年,亞太地區的數碼廣告市場規模將超過北美三倍***

Digital ad spending in Asia-Pacific this year is set to grow by double digits overall*.
"SEA trails in shift to digital channels: eMarketer", Feb 2017, Campaign
**  "Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore", Feb 2017, Tech in Asia
***  "Whoa: Asia-Pacific now the largest digital ad market", Jul 2016, MediaLife Magazine
*本網頁內的資料如有任何改動,恕不另行通知。