市場概覽: 香港
香港:融合亞洲市場 放眼中國品牌新商機
香港整體廣告支出於2016年領先東盟等地,並預期於2017年繼續保持領先地位。*
Asia-Pacific is the world’s largest retail e-commerce market* with bountiful opportunities in ad sector
"Ad Spending in SouthEast Asia: New Forecasts for an Emerging Digital Region", Feb 2017, eMarketer & iab. Singapore
至2018年,香港的廣告支出預計將佔本地生產總值的1.07%,遠高於其他亞洲經濟體*
Asia-Pacific is the world’s largest retail e-commerce market* with bountiful opportunities in ad sector
"Hong Kong Creative Industries profile (Digital Marketing)", 2014, InvestHK
香港創意專才了解中國文化底蘊及營商模式,兼具環球商業觸覺及視野,與國際市場接軌,成為連接中西方的橋樑
The fastest growing global advertising hotspot
香港獲創意業界選為最具吸引力城市,共有逾21萬名專才在港從事創意事業,包括品牌、廣告及市場推廣服務*
Hong Kong & China top the world’s internet access via mobile* and ad spending is devoted to mobile
"Hong Kong ranked one of world's most attractive cities for creative minds", 2015/10/14, SCMP
中國是全球第二大廣告市場,一帶一路政策將引領更多中國品牌走出去。香港鄰近中國內地,因利乘便,為業界帶來無限商機*
Proximity to and unique relationship with China, the 2nd world largest ad market
"Global Intelligence, Data and Insights for the New Age of Communication", 2016, Zenith, The ROI Agency
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