Speakers / Moderators

Mr Andy Ann
Founder and CEO
NDN Group
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Andy Ann is the Founder and CEO of NDN Group, a digital conglomerate and investment group focused on building, acquiring, and growing companies in the digital space. His business covers a wide range of industries across multiple markets, including artificial intelligence, big data, blockchain, digital advertising, mobile app development, social media services, e-Commerce and content development and distribution. Hotmob, Klarity Analytics, New Digital Noise and NOIZ are some of his companies. He is also a serial entrepreneur and an angel investor who has founded and funded over 20 startups.

Andy is well-known in the business startup community for discovering and mentoring high-potential entrepreneurs, and has been actively involved in multiple local and Silicon Valley incubators including Google EYE, 500 Startups, Founders Institution, Entrepreneur Organization, KPMG and more. He is also one of the founding members of TEDx Conferences, focusing on inviting inspirational speakers in areas of NGO, Social Enterprise, and Philanthropy.

Andy was the Young Entrepreneur Winner of DHL and SCMP as well as Piaget in 2008 and 2013 respectively. Recently, he has joined The General Association of Zhejiang Entrepreneurs (GAZE) as a member of their Executive Committee — a non-profit organization founded by Jack Ma, Chairman of Alibaba — pooling together local and mainland entrepreneurs to foster social cohesion and driving long-term economic prosperity.
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Mr Nuntawat (Golf) Chaipornkaew
Founder and Creative Director
NAWIN consultant
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Golf was born and bred in Bangkok, Thailand. His mind and heart were blown open to the creativity across various continents.

Golf initially joined Saatchi & Saatchi Thailand in 2002.

Since 2005, he started a 9-year worldwide creative journey with Y&R Hong Kong, Bartle Bogle Hegarty Singapore and London, JWT Tokyo, Jung Von Matt Hamburg, Walker Zurich to Ogilvy Shanghai. In 2014, he returned to Saatchi & Saatchi Thailand and served as the Executive Creative Director.

In 2016, Golf was appointed to the newly-created role of Chief Creative Officer of Publicis after the reformation of the Publicis Group. In the meantime, he served as the Chief Creative Officer of Saatchi Thailand.

In mid-2017, Golf found his own company ‘NAWIN consultant’ to provide creative solutions and consulting services in the digital age powered by YDM Thailand.

Golf has been collecting awards as keepsakes along the way, among which Cannes Gold Lions, D&AD, Clio, Young Guns, ADC Germany, ADC*E (Europe), Spikes Asia, Adfest, AWARDS (Australia).

From time to time he enjoys being a member of the jury in various festivals such as London International Awards, Adfest (Asia Pacific), Kancil Awards (Malaysia), Kam Fan Awards (Hong Kong), ADSTARS (Korea) and Lisbon International Advertising Award.

Golf tends to sweat a lot, so he wishes he could have a career in chanting and meditation. He enjoys his happy marriage with a lovely young son.
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Prof Andrew Chan, SBS, JP
Executive Associate Dean (MBA) & Co-Director of Executive MBA Programme of the CUHK Business School, Head of Shaw College
The Chinese University of Hong Kong
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Dr Bernard Chan, JP
Under Secretary for Commerce and Economic Development
The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
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Dr Bernard Chan Pak-li was Political Assistant to the Secretary for Commerce and Economic Development from March 2013 to June 2017.

Before joining the Government, Dr Chan spent about 10 years working in the technology sector, gaining experience in intellectual property trading and crossover collaboration. From 2008 to 2013, Dr Chan served as a member of the Kwun Tong District Council.

Dr Chan holds a bachelor degree in electrical engineering and a PhD degree in biomedical engineering from Duke University, USA.
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Mr Jude Chan
Head of Digital & Innovation
Zenith China, Publicis Groupe
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Mr Gregory Chang
Head of Online Sales, LinkedIn Marketing Solutions, Greater China
LinkedIn
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13+ years of sales leadership, digital marketing, manufacturing and consulting experience. Proven track record of building high performing teams to achieve scalable growth for organizations of all cultures, shapes and sizes. Passionate about all things people and technology with a B.Sc in Computer Science & Mathematics from the University of Washington and an MBA from INSEAD.
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Ms Cyan Cheng
Copywriter
Leo Burnett Hong Kong
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Cyan is a creative copywriter based in Hong Kong. She graduated from Hong Kong Shue Yan University, majoring in Journalism and Communication, was the winner of Kam Fan Students’ Award.

She began her career in advertising with Zoo. digital agency, and now work in Leo Burnett Hong Kong. She worked on both local and international clients such as Cathay Pacific, SK-II and AXA.
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Mr Clearence Cheung
Head of Business
Emperor Esports Stars
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Clearence Chueng is the Head of Business of Emperor Esports Stars (EES). He joined the Emperor Group in August 2017, and has been in charge of the strategic direction of e-Sports business. Apart from leading the e-Sports team, he also works with brand sponsors to promote e-Sports collaboration, develops new e-Sports IP and merchandising channels, and teaches e-Sports courses at HKU SPACE and Cyberport.

Before joining EES, he spent three years with Google HK and YouTube HK, and was primarily in charge of YouTuber training, content strategy, online marketing and video development, and growing the YouTube ecosystem.
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Ms Ching Ling Chong
Art Director
Havas Hong Kong
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Mrs Michelle Cordeiro Grant
Founder and CEO
LIVELY
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Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, — one she coined Leisurée — and so LIVELY was born.
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Ms Margaret Fong
Executive Director
Hong Kong Trade Development Council
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Ms Margaret Fong is the Executive Director of the Hong Kong Trade Development Council (HKTDC) since 1 October 2014. With a global network of 50 offices, Ms Fong heads this international team whose mission is to create and facilitate opportunities in global trade for Hong Kong-based companies. She joined the HKTDC in 2010 as Deputy Executive Director, responsible for the international promotion of Hong Kong’s product and service industries and the Council’s office network worldwide.

Ms Fong has worked in a variety of public service posts, beginning her career as an Administrative Officer with the Hong Kong Government. From 1997 to 1999, she served as Deputy Director-General in the Washington Economic and Trade Office of the Hong Kong SAR Government.

She was Deputy Secretary for Transport from 1999 to 2004, Director-General of the Washington Economic and Trade Office from 2004 to 2006, and Commissioner for Economic and Trade Affairs, USA, from 2006 to 2008, representing the Hong Kong SAR Government in the United States. Before joining the HKTDC, Ms Fong was the Commissioner for Tourism from November 2008 to December 2009. She is a graduate of the University of Hong Kong.

Ms Fong is a member of the Aviation Development and Three-runway System Advisory Committee, the Film Development Council, the Hong Kong Maritime and Port Board, the Hong Kong Logistics Development Council and the Hong Kong Tourism Board.
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Mr Fu Yudong
General Manager of South China Marketing Centre
Ocean Engine
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As the General Manager of South China Marketing Centre of Ocean Engine, Mr. Fu has worked in the digital marketing field for over a decade, serving at the digital marketing teams of various digital marketing, video media, mobile marketing, social media and integrated marketing companies. He is also an expert on digital marketing strategy development in the automobile, financial and fast moving consumer goods industries.
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Mr Fu Peng
Director of International Business Department
JiangXiaoBai
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Fu Peng graduated with a master degree in English Literature from Sichuan International Studies University. He has been the Chief Magazine of an English motorcycle magazine for 3 years, and then joined the most passionate motorcycle brand in the world, Ducati, out of passion. He oversaw Ducati’s marketing and PR in the mainland China for 2 years, and the management of Ducati’s dealer in Chongqing for another 2 years. He joined Jiangxiaobai in the middle of 2017 out of the same passion and mission to introduce Chinese baijiu and the unique culture to the global drinkers aboard. He is the Director of International Department of Jiangxiaobai now, which is one of the most popular Baijiu brands among China’s young generation. He and his team have brought Jiangxiaobai’s products to 16 countries and regions in less than half a year.
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Mr Frankie Ho
General Manager
Baidu International
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Frankie Ho is one of the Internet veterans in Hong Kong who has successfully developed various ROI driven online solutions to top-tier MNCs and premier brands in Hong Kong and the region. Frankie has over 15 years of solid experience and knowledge in the region's banking, finance, travel and retail sectors, with proven team leadership skills in driving data optimization solutions for clients whose campaigns are complex in scale and coverage.

Prior to joining Baidu International, Frankie was the Head of Sales in Yahoo! Hong Kong, specializing in new business and partnership development for Yahoo!'s search and performance display solutions. In addition, he has previously worked with various Fortune 500 companies such as IBM, HP, DELL Computer on ebusiness projects.
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Ms Regina Hui
Vice President, Communications
McDonald’s China
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In McDonald's China, Regina oversees the overall strategy of McDonald’s brand campaigns, social media communications, corporate PR and issue crisis management. Regina is the national lead for McDonald’s China sustainable programs “Scale for Good” which was announced in 2018 covering green initiatives of packaging and restaurants. In 2017, Regina successfully completed the franchising transaction of McDonald’s China by developing and driving a 2-year integrated communication campaign with global headquarters. Under her leadership, McDonald’s China has successfully fostered its WeChat fan base to 65 million in five years.

Regina has over 15 years of experience in Public Relations. Prior to joining McDonald’s, she had worked with Mondelēz International, Swire Pacific and various international PR agencies. Regina holds a master's degree in journalism from The Chinese University of Hong Kong. She is living in Shanghai.
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Mr Richard Juan
TV and online personality, model, actor and host
 
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Richard Juan is a TV and online personality with roots in Hong Kong and the Philippines. He started as a model but quickly transitioned into TV personality after being casted to do several shows, including the very popular Philippine franchise of Big Brother. After that, he started hosting and acting on Philippine TV. In 2018, he embarked on a journey beyond Philippines - interviewing the cast of “Avengers: Infinity War” in Singapore, collaborating with Hong Kong's biggest mall Harbour City to interview Sir Paul Smith and Gordon Ramsay, and hosting online TV platform Viu Lifestyle’s first programme in Seoul. More global projects are in the pipeline with a wide range of brands and media partners.
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Ms Karen Koh
Founder
Intermedia
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Karen Koh is a broadcast media professional and familiar face to viewers in Asia. Her background is in television news and current affairs, and she has anchored and reported for international media organisations including BBC World, CNBC Asia, CNNI, STAR TV, Thomson Reuters and WSJ Digital. In the course of her 20+ years of experience she’s interviewed a range of people from heads of state and corporate leaders to athletes, chefs and poets. She’s a regular co-host on RTHK Radio 3’s flagship current affairs show “Backchat” and produces and hosts a series on gender issues called “The Agender Café”.

Karen frequently moderates and MC’s corporate and charity events, and conducts media and presentation skills training for corporate, public and education sector clients.

Apart from media work she serves on the Board of Directors of US-based NGO EngenderHealth, and is also a certified yoga and standup paddle instructor.

Karen lives in Hong Kong and is married with three sons.
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Mr Derek Kwok
Head of Google Marketing Platform, Greater China & Korea
Google
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Kwok is the Head of Google Marketing Platform, Greater China & Korea. He oversees the advertising and analytics platform including Display & Video 360, Search Ads 360, and Analytics 360 etc. in the region.

Kwok has been working at the forefront of data-driven marketing in Greater China since its infancy stage. Kwok has been working at the leading media agency Zenith Media between 1996-2011 and has been its China Managing Director since 2004. He joined Yoyi Digital as COO in 2011 and launched one of the first DSPs (Demand-side Platform) in China.

Kwok is the chairman of the data sub-committee of the ROI Festival, the biggest marketing communications awards in China. He has also been honored the China’s Digital A-List in 2014-2017 for 4 consecutive years by Campaign Asia-Pacific.
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Ms Starry Lam
Junior Copywriter
Grey Group Hong Kong
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Mr Ivan Leung
Account Director
Aloha Group Limited
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Since joining the digital field, Ivan has managed various digital advertising projects from branding to acquisition for clients in various sectors. His expertise has been widely recognized by other industry players like Yahoo, Marketing Magazine and Google.

Ivan later joined Aloha Group Limited and developed effective digital marketing strategies for the group harnessing his own experience, knowledge and belief.

Under the leadership of Ivan and his partners, Aloha has advanced into Hong Kong Science Park’s Incu-Tech programme and launched their self-developed SEO technology platforms, Site Health Enhancer and Quanery with positive feedback. In the past 3 years, the company has grown its client base to include many multinationals and listed companies from the finance, insurance, telecom, entertainment, property and e-commerce sectors.
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Ms Li Hui
Partner
Shanghai Yitiao Network Technology Co., Ltd.
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Li Hui, graduated with a bachelor of art degree from Beijing University. For seven years, she had been the editor of supplement, director of editorial Dpt. of Southern Weekend. After that, she joined Cityzine, a magazine belongs to the Southern Media Group for 15 years. She successfully played roles of director of editorial Dpt., associate editor-in-chief, then editor-in-chief overseeing all the magazine contents and operation.

Li hui joined Yitiao in 2015 as a partner, editor-in-chief, successively in charge of editorial dpt. and advertising dpt.

Yitiao started with featuring high-quality mini documentary and gained over 20 million followers in a very short time. Afterwards, Yitiao quickly marched in E-commerce field, aiming to build the largest online lifestyle-shopping platform in China. Yitiao’s monthly sales have now exceed 100 million RMB, and has more than one million registered users. Yitiao, after received several rounds of venture capitals, valued at $500 million, is now the pioneer of content creative industry in China.
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Ms Mi Li
Head of Global Marketing
South China Morning Post
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Mi Li is Head of Global Marketing at the South China Morning Post, a leading news media company that has reported on China and Asia for more than a century with global impact.

She joined the SCMP in September 2017 and spearheads audience and market development strategies to help heighten the SCMP’s global brand presence. In addition to developing SCMP’s branding and communications strategies, Mi is in charge of identifying and leveraging sponsorship, partnership and marketing synergy opportunities for the SCMP.

Before the SCMP, Mi was Global Head of Business Partnerships and Content Marketing at the Financial Times (FT), and a member of the FT’s Leadership Group in the United States. She was also a founding member of the FT’s Audience Engagement team, which enhanced collaboration between its editorial team and commercial divisions. She also co-founded the FT’s Future of FinTech Awards, launched globally in 2016. Prior to the FT, she was Audience Development Director at The Fiscal Times and Marketing Manager at American City Business Journals, the largest publisher of metropolitan business newsweeklies in the United States.

Mi holds a B.A. in Journalism from the Communication University of China, and a M.A. in Strategic Communications from the University of Missouri-Columbia.
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Ms Venus Li
Art Director
Leo Burnett Hong Kong
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Venus, Hong Kong born art-based creative.

Graduated in the Hong Kong Polytechnic University, School of Design, majoring in Advertising, Venus has shown her potential with the title “Best of Show” of the year.

She started her career as an advertising professional at McCann Hong Kong, worked on both local and international clients, then continued her journey with DDB Group Hong Kong, and she is now in Leo Burnett Hong Kong to further her career.

Even though Venus is still in the early stage of her journey, she has already shown her talent with her work, which has been shortlisted in different award shows such as Tangram Spikes Asia.
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Mr Michael Lim
Deputy General Manager, Marketing
HK Express
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Michael joined HK Express during its transition to become a low-cost carrier in 2014. Previously overseeing digital marketing for Airasia X, he has experience spanning over the past 9 years in the APAC region.
Born and raised in the US to Hong Kong Chinese parents, Michael studied in Australia and holds an MBA and Masters of Marketing from Griffith University. Coming from a low-cost airline pedigree, he focuses on high efficiency, high ROI, performance, and data driven marketing initiatives.
When not traveling or catching up on the latest in digital or aviation, he can be found traveling the world with his surfboards in tow, searching for perfect waves.
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Mr Lok Chi Hou (Sixtycents)
Founder & CEO
Manner Culture Ltd.
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Sixtycents and Jacky Lei established Manner Culture Ltd in 2013. They are dedicated to bringing the most valuable and entertaining experiences to the audience by funny videos. Since Manner launched, it has always focused on the creative content of the videos. Manner was active in different social media platforms, the total number of fans already reached over 5 million and the views of the videos also hits 2 billion. Manner’s fans are around Mainland China, Macau, Hong Kong, Taiwan, Southeast Asia and etc. It has developed into one of the most well-known creative entertainment brand in Macau.

Since establishing Manner, Sixtycents has been involved in script writing, lyrics, sales and marketing, business development and etc. He also created hundreds of online contents and reached over 400 thousand fans on social media platforms and attracted an average of 500 thousand views on Facebook. During these five years, the team published over a thousand videos and the《孤單心事粵語版》music video even reached around 3 million in just a few months.

With his quick-minded and curious personality, Sixtycents starts his 8-year career with the purpose of bringing happiness to the audience. His works cover a wide range of scope including script writing, lyrics composing and etc.
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Mr Juno Mak
Creator
Kudos Films Ltd.
Creator
Imagine.Nation Entertainment Ltd.
Creator
Chapel of Dawn Co. Ltd.
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Juno Mak is a singer, actor, screenwriter, director and producer. He began his career as a singer in 2002. He creates alternative pop music and produces his own music videos. Previously, Mak released “the album part one”(2018) with canton pop singer Kay Tse. The album was a great success winning multiple music awards in Hong Kong. In 2010, Mak wrote, produced and starred in “Revenge: A Love Story”, which won him the Best Actor Award at 15th Puchon International Fantastic Film Festival as well as the Best Textual Philosophy Award at the 33rd Moscow International Film Festival. Mak made his directorial debut with “Rigor Mortis” in 2013, which he produced jointly with Japanese horror film master Shimizu Takashi. The film won the FIPRESCI Award at the 50th Golden Horse Awards in 2013, and the Jury Award at the 21st Gérardmer Film Festival in France in 2014, and was one of the recommended films at the 20th Hong Kong Film Critics Society Awards. In addition, “Rigor Mortis” snagged nine nominations at the 33rd Hong Kong Film Awards, including Best New Director. In 2018, Mak directed, wrote, produced and starred in “Sons of the Neon Night”. The film is currently under post-production.
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Mr Jonathan Mildenhall
Co-Founder & CEO
TwentyFirstCenturyBrand
Former Chief Marketing Officer
Airbnb
Former Vice President of Global Advertising Strategy and Creative Excellence
The Coca-Cola Company
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Jonathan Mildenhall is the former Chief Marketing Officer at Airbnb, and was formerly the Vice President of global advertising strategy and creative excellence at the Coca-Cola Company.

Mildenhall started his career as a graduate trainee in 1990 at McCann-Erickson. Over the next 15 years he rose rapidly through the ranks of the London Ad industry working at some of the world’s most respected creatively-driven agencies including BBH, Lowe Howard Spink, Howell Henry, TBWA and Mother. During this time he also worked on some of the world’s most compelling brands including Audi, Smirnoff, Alfred Dunhill, General Motors, Guinness and Playstation.

In 2006 he joined The Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007 he lead the introduction of Coca-Cola’s global marketing platform Open Happiness, an initiative that helped contribute to the most profitable growth period in 20 years, helping increase Coke’s share price from $29 to $81. Furthermore, the ‘Open Happiness’ platform went on to become Coke’s most awarded marketing platform in history.

Mildenhall joined Airbnb in June 2014 and made it his mission to help Airbnb transform the industry disrupting property rental platform into the next global iconic superbrand. In just three and a half years Airbnb grew from having 400,000 homes on the platform to having over 4,500,000 homes in 191 countries, each home helping to make the world a place where anyone can belong anywhere. The Airbnb brand is now one that defines popular culture.

At the end of 2017 Mildenhall decided to step down as CMO at Airbnb to focus on launching his own marketing and practice called TwentyFirstCenturyBrand. Just as he did at Airbnb, through TwentyFirstCenturyBrand, Mildenhall will partner with some of Silicon Valley's most influential founders and CEOs in order to drive transformational growth through purpose driven marketing and world class excellence in global brand stewardship.
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Ms Cristina Ng
Business Development Director
iClick Interactive Asia Ltd.
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Cristina is currently the Business Development Director of iClick Interactive Asia Limited. She specializes in helping international advertisers and agencies to tap into China market with data-driven marketing solutions. Prior to joining iClick, Cristina was a seasoned digital marketer in e-commerce from BeeCrazy, eBay and Glamabox, serving a number of multinational clients in helping them to develop and devise online marketing strategy for expanding their businesses. She obtained a Bachelor Degree in Translation at The Chinese University of Hong Kong and speaks fluent English, Cantonese, Mandarin and Spanish.
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Ms Eva Ng
Industry Leader
Google
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As the Industry Leader at Google for the last four years, Eva and her team have established deep partnerships with clients across Hong Kong, especially in the Tech, Telco, Luxury, CPG and Government sectors. In her role, she is able to connect her love of brands with her passion for digital transformation and data-driven integrated solutions to power media and creativity. She is deeply excited to explore the new world that Machine Learning is opening up for brands and businesses.

Named as one of Campaign Asia-Pacific’s “40 Faces to Watch” in 2014, Eva has also received numerous effectiveness awards both global and local (Gold – Microsoft - AME; Top Ten Strategies in Asia - WARC - Citibank; Gold and Bronze – Tempo – Effies Hong Kong.) She believes we are only beginning to scratch the surface of possibilities when it comes to creativity, data and digital.
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Ms Simois Ng
Head of Marketing Communications
Sony Hong Kong
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As Sony Hong Kong’s Head of Marketing Communications since June 2013, Simois Ng focuses on formulating the company’s integrated strategies of marketing communications and corporate communications to elevate the brand image to a higher level.

Simois has been responsible for online marketing by devising and implementing Social Media strategies to maximize Sony’s online exposure. Simois spearheaded the “Show Your Dream” video competition that took place on the YouTube platform, enabling Sony to engage influential YouTubers and the Gen C audience with over three million views generated. Sony took home the “2014 YouTube年度最佳合作無間獎 by Youtube”, “Best of 2015 ADS LEADERBOARD ( Over 3 Millions views and counting ) by YouTube” and “Marketing Magazine’s Markies Award 2015” which recognized the success of this campaign.

Being well versed in database marketing, Simois improved CRM and customer engagement that has strengthened customer loyalty with a well-protected, strong database. She has also established the e-commerce system for Sony Hong Kong, contributing to the sales via the online store.
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Mr Tommy Ng
Assistant Art Director
Grey Group Hong Kong
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Mr Malcolm Ong
Head of Product
South China Morning Post
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Malcolm Ong is the Head of Product at the South China Morning Post (SCMP), a leading global news media company.

He joined SCMP from Lyft, a ride-sharing platform that operates in over 600 cities in the
US and Canada. There, he led an array of product initiatives from Lyft.com to organic passenger and driver growth to partnerships with Fortune 500 corporations. Malcolm’s team launched Lyft’s first progressive web app (PWA), Amazon Fire app, Windows 10 app, and its iconic connected dashboard light called “Amp”. Prior to Lyft, Malcolm was an Entrepreneur-in-Residence (EIR) at 500 Startups, a global venture capital fund with over US$350 million in committed capital, where he advised a class of 30+ startups through the fund’s accelerator program. Before 500 Startups, Malcolm co-founded Skillshare, a NYC-based education-tech start-up, and led the product team at OMGPOP, a NYC-based gaming studio. He has also held senior technology positions at Razorfish and IBM.

Malcolm holds a BSc degree in Computer Science with a double major in Business Administration from Carnegie Mellon University.
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Dr Marcelo Pascoa
Head of Global Brand Marketing
Burger King
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Marcelo is a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King.

He began his career as a copywriter in agencies such as Grey and DDB Brasil (DM9), where he was eventually promoted to Creative Director, Head of Digital and Innovation.

In 2014, he was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola Brazil. In 2016, he moved to Atlanta as Coca-Cola’s Global Creative Director.

Throughout his career, Marcelo has focused on projects that could have a significant impact in popular culture, driven by the belief that creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler, more interesting place.

Recognition of his work as a creative and as a client includes major international awards, such as The Cannes Lions International Festival of Creativity, The Clio Awards, The Jay Chiat Awards and The Effie Awards.
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Mr Allan Phang
Head of Esports
AirAsia
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Allan is on his sixth year with The World's Best Low-Cost Airline voted 10 years in a row by Skytrax! He loves engaging with people and is currently on his seventh portfolio with AirAsia – AirAsia Esports.

He was part of the working commitee that organised AirAsia's first ever regional hackathon - AirAsia AIRVOLUTION 2017 which was hosted in AirAsia's global headquarters, RedQ, and saw the participation of 100 participants across 9 countries Before taking a leap of faith into the world of aviation, he was a college drop out turned accidental entrepreneur in the paintball industry.

Allan has been known amongst his AirAsia peers as an intrapreneur; an entrepreneur within a large firm, who uses entrepreneurial skills without incurring the risks associated with those activities. Intrapreneurs are employees within a company who are assigned to work on a special idea or project, and are instructed to develop the project like an entrepreneur would.

He won the ‘Take Ownership Award’ by AirAsia Group People and Culture for driving esports awareness amongst fellow colleagues with the assistance from Allstars (AirAsia employees) and living the brand by using social media to promote AirAsia as part of their Employer Branding initiative.

AirAsia acquired a majority share in AirAsia Saiyan, a mobile esports team. AirAsia is the official airline and sponsor for Alibaba's/Alisports WESG SEA (World Electronic Sports Games) esports tournament in Southeast Asia with a prize pool of US$5.5 Million for WESG World Finals in China. AirAsia will be supporting The AirAsia Esports Center - the first Esports Hub in Southeast Asia.
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Ms Nicola Piggott
Co-founder
The Story Mob
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After a 10-year career in brand communications, Nicola spent over five years at Riot Games, where she was leading global communication for Riot’s esports team and the most successful esports title in history. Nicola has given counsel and training to esports teams organizations worldwide. Named one of PR Week’s top Women in PR in 2015, she has managed communications around global events like the League of Legends World Championships which in 2018 was the most watched esports event to date with over 99 million unique viewers.
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Mr James Reeves
Content Creator
Minimum Fat Content
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James was born in England but moved to Hong Kong’s more welcoming climate exactly half his life ago.

As a copy-based creative, he has had the privilege of working on a vast list of broad-ranging client businesses, including: Airport Authority Hong Kong; American Airlines; Bentley; China Duty Free Group; Cigna; Coca-Cola; Conrad; DBS; Disney Movies; Escada Sport; Fashion Walk; Hong Kong Jockey Club; Hong Kong Tourism Board; HMV; HSBC; Mandarin Oriental; Marriott; Mastercard; MTR’s ELEMENTS and LOHAS Park; Nestlé; New World; Nutrilite; ParknShop; PCCW HKT; PuraPharm; Rolls-Royce; Standard Chartered Bank; Transamerica Life Bermuda; Wellcome and Volkswagen.

With his local and international experience, James has picked up a few awards along the way (both locally and internationally) and was once named the most awarded writer in Greater China.

Before setting up Minimum Fat Content, James worked at several HK4A’s advertising agencies and is a former Creative Chairman of the HK4A’s. He has served on several international awards juries.
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Mr Andrew Ryder
Strategy Director
Edelman
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Andrew has been working in the digital industry for the last 15 years in Hong Kong, China, Uganda and Canada. He brings a unique depth and diversity of experience from digital agencies, an e-commerce start-up, a sport-focused NGO and a technology multinational. He leads strategy development, helping bring consumer insights to life, through all channels.

Previously he led the Strategy and Social team at Isobar Hong Kong, over a period in which Isobar was named Digital Agency of the Year in both Campaign Asia (2015) and Marketing Magazine (2015 and 2014). Andrew led all client strategy for brands such as Estee Lauder, Audi, Marriott Hotels, Uniqlo, Darlie, Huawei, Van Cleef & Arpels and Samsonite.

Andrew completed his MBA in his native Canada from the University of Toronto’s Rotman School of Management, specializing in Leadership, Marketing and International Business. In his personal time, he loves spending time with his wife Becky, daughters Ella (3 years) and Abby (brand new – 3 months) and playing sports including golf, soccer, squash, hockey and skiing and cycling.
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Ms Bozoma Saint John
Chief Marketing Officer
Endeavor
Former Chief Brand Officer
Uber
Former Head of Global Consumer Marketing
iTunes & Apple Music
Former Head of Music & Entertainment Marketing
PepsiCo
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Bozoma (“Boz”) Saint John is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. Operating in more than 30 countries, Endeavor is the parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management.

In her role, Saint John focuses on driving marketing efforts across Endeavor’s growing global network of companies, including Endeavor Global Marketing clients and premium brands.

Over the course of her career, Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. She most recently served as Chief Brand Officer for Uber, where she was tasked with telling the stories of millions of riders and driver partners across 600+ cities. Prior to Uber, Saint John served as Head of Global Consumer Marketing for Apple Music and iTunes, spearheading campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. She stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the "coolest person to ever go on stage at an Apple event.”

Before Apple, Saint John served as Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Prior to Pepsi, Saint John served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee's SpikeDDB.

Saint John was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs, CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council).
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Mr Keiei Sho
Executive Officer, General Manager of Overseas Business Division
Calbee, Inc.
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Keiei Sho is currently responsible for 14 overseas entities in Calbee Inc. as Executive Offer and General Manager of Overseas business division. He will be COO of Overseas Company of Calbee Inc. which will be re-organized from 1st of April this year and will report to Senior Vice President of Calbee Inc.

He started his carrier in Calbee as Executive officer and General Manager of Overseas business division No.1 which is responsible for the Asia and Oceania region from 2013. In Asia, apart from existing operations such as Hong Kong and Thailand, he started new business entities in China, Taiwan, Philippines, Singapore, Indonesia, Australia and Malaysia.

As the organization integrated US and UK operation, he was assigned to be responsible for current role that takes care of operations outside Japan from 2016. Concurrently, he established a Cross-Border E-Commerce business in Hong Kong to supply Japan based Snack and morning Cereal products so called “Jaga-Pokkuru” and “Frugra” owing to strong demand from Chinese tourists. The entity already invested to China domestic E-Commerce as well as off line sales in China targeting more than 100Millio n US$ sales in 3 years.
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Mr Frank Sliwka
Chief Operating Officer
EPULZE GAMING
Former Chief Operating Officer
ESL Asia
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Recognized with the German Game Developer Award and winner of the European Games Award, Mr Frank Sliwka has a verifiable history of commitment to growth and expansion of businesses in both mature and emerging markets across the Asia Pacific Region, the US, and Europe. 24+ years of corporate leadership and entrepreneurship in the media, gaming and exhibition industries comes with certain expertise: Frank is adept at achieving maximum operational output with minimal resource expenditure. He has also consistently exceeded performance goals. Through strategy and his expertise in exhibitions and conferences (B2B, B2C), Frank established GDC Europe as one of the most important game industry conferences in the world and Games Convention Asia (GC Asia) as one of the main industry events in Asia. He started to work in the Esports Sector in 2000 and created the first world-leading Business Platform for eSports, International Esports Conference (ESCONF), in 2004. At the end of 2004, he founded the German Esports Association and was elected Chairman of the German Esports Association. In 2008, Frank was elected as Vice President of the International Esports Federation. Being part of an international network of senior level relationships through active participation on boards, and industry associations, he enjoys his position as global game industry expert. He is focused on developing overall corporate growth strategies and partnerships in the areas of media, publishing, sponsorship and entertainment.
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Mrs Claire Stern
Senior Manager, Website & eCommerce
AXA China Region Insurance Company Limited
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Claire started her career as a Digital Marketer agency-side, based in Paris and London. She then joined the Airline industry where she occupied several Digital Marketing and Acquisition roles at global level. She implemented and managed different acquisition tactics, ranging from Search Engine Marketing and Programmatic Display to Affiliation and Price Comparison Sites. Claire moved to Hong Kong in 2013, where she pursued her career, to adapt and personalize eCommerce solutions for Asian markets.
She then joined the Insurance industry in 2015, to grow the Direct Online Channel and O2O Digital-Originated Business for AXA within Asia region, and then most recently focusing on the Hong Kong market.

Claire is passionate about Digital Transformation and the positive changes it can bring into peoples’ lives. As a mother-of-two, she enjoys Hong Kong’s perfect balance between a busy yet convenient city lifestyle and nature escapes at your doorstep.
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Ms Patty Tang
Assistant Art Director
Havas Hong Kong
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Mr Stephen Thomas
Head of Group Brand and Communications
AIA Group
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Stephen is Head of Group Brand and Communications at AIA Group.

Stephen has responsibility for helping to convey a focused, compelling narrative with both internal and external audiences around AIA’s key reputation drivers, including its business performance, growth initiatives, thought leadership and ESG. Stephen also has oversight for AIA's purpose-led brand promise: Healthier, Longer, Better Lives. Stephen oversees the program to integrate AIA’s brand promise into all marketing and communication plans across the business.

Prior to AIA, Stephen was Head of Corporate Affairs for Citigroup (“Citi”) in China. Stephen was a Managing Director at Citi and was the spokesperson for Citi in China.

Stephen also worked at Burson-Marsteller, in Melbourne and Hong Kong, where he was involved in a range of programs spanning corporate positioning, crisis and issues management, financial communications, internal communications and corporate branding.

Stephen was included in the 2015, 2016, and 2017 editions of PR Week’s Global Power Book. Stephen was also named in the 2015, 2017 and 2018 editions of Influence 100, the Holmes Report's compilation of the most influential in-house communicators around the world.

Stephen is a Board Trustee of the Institute for Public Relations and is a member of the Arthur W. Page Society (and Chair of Page Hong Kong).

Stephen holds a Bachelor’s degree in Commerce from the University of Melbourne and a Post Graduate Diploma in Management from Melbourne Business School.
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Mr Lap Ki Richard Tsang
Chairman
Strategic Public Relations Group
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Richard Tsang founded Strategic Public Relations Group (“SPRG”) in 1995. Today, SPRG is among the largest PR networks in Asia and the largest PR consultancy in Hong Kong. As a PR veteran of 30 years, Richard recognised that the knowledge he had amassed could be used to help the greater community. He consequently holds over 70 board, committee and advisory positions in over 30 organisations that are involved in health and hygiene, social welfare, religion, etc. Also, Richard established Strategic CSR Network Limited in late 2014, a registered non-governmental organisation dedicated to bringing different parties together to serve underprivileged communities.

A graduate of The Chinese University of Hong Kong, Richard majored in Journalism and Communication. He is now a part-time lecturer at the School of Journalism and Communication at his alma mater and is also an Adjunct Professor at The Hang Seng University of Hong Kong.
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Mr Vincent Tsui
Founder & CEO
Toast Communications Limited
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Tsui Yuen, Founder & CEO of Toast Communications Limited.

Before founding his own marketing consultancy firm, Tsui Yuen was the Chief Marketing Officer of Next Media and held senior position in multinational like Unilever, British American Tobacco and Mentholatum.

He was active in promoting marketing & advertising knowledge to general public & marketing industry through releasing eight best-selling publications, writing columns in different media platforms, teaching as part time lecturer in major universities and conducting corporate training & seminars.

Tsui Yuen was awarded as “Digital Marketing Hero 2017” by Hong Kong Association of Interactive Marketing.
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Mr Shuhei Tsuji
Creative Director
TBWA\HAKUHODO
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At age 24, Shuhei switched to creative from account work, as he made the leap to become a copywriter.

While having gained valuable experience at Dentsu and Beacon Communications (Leo Burnett Tokyo), Shuhei also played a key role in founding AKQA in Tokyo in Fall 2012.

During his time with Beacon, and then AKQA, he had participated in the brand communication and campaign projects for Nike for over 12 years, which helped hone his skill in presenting bold messages in an innovative way.

He joined TBWA\HAKUHODO in 2017, and led the company to win the Grand Prix at CLIO and AD STARS, the Silver Award at Cannes Lions, and the Gold Award at Spikes Asia in 2018. His previous work with Nike has also garnered multiple awards at Spikes and the Cannes Lions.

Major clients he has served include AIG Japan, Nike, Coleman, American Express, P&G and Harley Davidson.
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Ms Angie Wong
Managing Director
Leo Burnett Shanghai
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Angie graduated from the University of Chicago in 2001. She began her career in advertising with Leo Burnett HK in 2002, and relocated to Shanghai office in 2007. Since then, Angie has been deeply involved in the growth and expansion of many international brands in China, which has helped her accumulate extensive experience in marketing. This also enabled her to develop a unique and in-depth understanding of Chinese consumers.

Angie returned to Leo Burnett Shanghai as General Manager in March 2014, and was promoted to MD in early 2017. In October 2017, Campaign Asia named her as one of 2017’s “40 under 40” Asia Marketing Communication Achievers. Her goal is to change the current way agencies work in China to deliver truly integrated creative and marketing campaigns.
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Mr Edwin Wong
Founder and CEO
Cloudbreakr
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Edwin Wong is the Founder and CEO of Cloudbreakr, an AI powered influencer marketing platform. He has focused on influencer marketing & analytics for years, with an aim to empower pioneers and brands to share the stories that influence people. The marketing technology company focuses on big data analytics and machine learning to optimize influencer marketing performance. With less than 3 years, he works with the team to expand the company from Hong Kong to Malaysia, and provide the software to over 10,000 marketers. The analytics and marketing solution now cover more than 7 Asia countries.
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Mr Remy Wong
Director of Business Development & Operation
360 International Advertising Unit
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Remy graduated from the University of Washington and has over 8 years’ solid experience in the digital marketing industry. Prior to joining 360, Remy worked in various key positions in the advertising unit of Youku Tudou Inc., Focus Media Network, Commercial Radio Interactive and PCCW.
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Mrs Bonnie Chan Woo
Chief Executive Officer
Icicle Group Holdings Limited
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Bonnie Chan Woo is the CEO of Icicle Group, a leading cross-media branding and marketing company with offices in Hong Kong, Beijing and Manila and it is publicly traded on GEM of Hong Kong Stock Exchange.

Icicle Group services over 250 brands with a unique result-driven approach involving the use of technology, the continuous development of creative talents combined with best-in-class production discipline and the application of strategic design thinking.

In 2017, with a passion for storytelling, Bonnie co-founded Studio SV with Grammy-winning hip hop artist, Lupe Fiasco. The studio produces original content bridging cultures and innovates to create entertainment with brand integration opportunities.

Bonnie received the Veuve Clicquot Business Woman Award in 2018.

Bonnie graduated from University of Oxford. She is a Fellow of the China Fellowship and a member of the Aspen Global Leadership Network.

Bonnie can be followed on Linkedin @bonniewoo, Twitter @bonniecwoo and Instagram @bonniechanwoo.
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Mr Jam Wu
Creative Director
J. Walter Thompson Hong Kong
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Hong Kong born and raised. Jam was on the way to being a successful IT manager, but advertising got in his way, so he joined an agency. He started in local and independent agencies and then moved to one of the biggest networks in the world (and oldest) – JWT. He has been there for seven years and lead a team as their creative director. He has had the chance to work for local, regional and global brands in different formats/channels. Passion for great work keeps him going, especially when it gets recognized in awards. When he is not thinking of ideas, he is jamming with his guitar (his son happens to be his biggest fan).
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Dr Shih-chia Wu
Professional Consultant, School of Journalism and Communication
The Chinese University of Hong Kong
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Dr. Wu Shih Chia currently teaches in the post-graduate Corporate Communication Program at the School of Journalism and Communication, the Chinese University of Hong Kong. Her recent research interests focus on millennials media usage behavior, social media influence, corporate social responsibility (CSR), brand management and fashion marketing.

A marketing and communication expert with 20 years industry experience, Dr. Wu is specialized in brand building, luxury industry management, corporate communication, strategic planning, digital PR and crisis communication. Dr. Wu used to work for Chanel Taiwan as the General Manager of Communication and other multi-national corporations, including P&G, Chrysler and Leo Burnett, as a senior management executive and as a corporate spokesperson. Also, she is a columnist in fashion marketing, a speaker and a trainer in brand management and communication, and a business consultant to organizations. She frequently receives media interviews and serves as a judge/reviewer for various professional activities.
Email: chiawu88@cuhk.edu.hk
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