MarketingPulse Webinars

Global fallout from the pandemic has upended business models and consumer behavior forcing drastic changes to advertising spend and marketing strategies. But marketing doesn’t stop! From digital marketing tips to brand communication tactics, the HKTDC will hold a series of free MarketingPulse Webinars to help you keep up to date, stay connected and continue to capture opportunities.

5G in Marketing: Business Case Sharing

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August
18
2020

The powerful mobile networks of 5G will unleash many innovations in marketing and business operations. In additional to faster speed, other 5G benefits include lower latency, increased bandwidth and larger capacity. In this session, experienced mobile communications and technology gurus will share practical case studies on the application of 5G in augmented reality, virtual reality, cloud-based solutions, etc., and how it creates growth opportunities for commercial enterprises, especially in digital marketing and advertising.

Co-organiser
Date:
18 August 2020 (Tuesday)
Time:
3:00pm – 4:30pm (Hong Kong Time)
Speakers:
Mr Jordan Cheng

Mr Jordan Cheng

Founder & CEO,
MAD Gaze
Mr Bruce Lam

Mr Bruce Lam

Managing Director, Consumer Mobile,
CSL Mobile Limited
Mr Patrick Sum

Mr Patrick Sum

Head of Product Marketing, Greater China,
Adobe
Mr Ivan Wong

Mr Ivan Wong

Vice President,
Cherrypicks
Moderator:
Mr Marcus Suen

Mr Marcus Suen

Head of Brand Innovation,
Economic Digest
Language:
Cantonese (No simultaneous interpretation service provided)
Event video:
5G in Marketing: Business Case Sharing

Communications for Recovery: The Power of Authentic Voice

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Recovery and resurgence communications in 2020 is not just about economic survival and revival. It is now about social reckoning, emotional recovery, the resurgence and emergence of doing what’s right, for all of society and all stakeholders. This session looks at the importance of the authentic voice – from brands and leaders – in rebuilding trust, confidence and community at a time of unprecedented change. It will discuss how communications professionals can help shore up a company’s immediate term survival, while also keeping one eye on the people that will enable its long-term success – employees, customers, partners and the wider stakeholder community.

In association with
Date:
14 July 2020 (Tuesday)
Time:
3:00pm – 4:00pm (Hong Kong Time)
Speakers:
Ms Rachel Catanach

Ms Rachel Catanach

CEO (Greater China),
Omnicom Public Relations Group
Senior Partner & President (Greater China),
FleishmanHillard
Dr Simeon Mellalieu

Dr Simeon Mellalieu

Partner (Client Development Asia Pacific) & Hong Kong Office Lead,
Ketchum
Ms Christina Pantin

Ms Christina Pantin

Director of Communications,
Block.one
Moderator:
Mr Blake Evans-Pritchard

Mr Blake Evans-Pritchard

Bureau Chief, Asia,
Risk.net
Language:
English (No simultaneous interpretation service provided)
Event video:
Communications for Recovery: The Power of Authentic Voice

Insider’s Guide to Livestream and KOL Marketing in Mainland China

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A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.

Date:
5 June 2020 (Friday)
Time:
3:00pm – 4:30pm
Speakers:
Mr Chois Choi

Mr Chois Choi

Strategy Consultant,
Source Network Media Group Limited
Ms Sarah Ouyang

Ms Sarah Ouyang

Sales Manager,
PARKLU
Ms Rebecca Wong

Ms Rebecca Wong

Founder & CEO,
360 Creative Solution
Moderator:
Mr Louis Chan

Mr Louis Chan

Assistant Principal Economist
(Global Research Team),
Hong Kong Trade Development Council
Language:
Cantonese (No simultaneous interpretation service provided)
Event video:
Insider’s Guide to Livestream and KOL Marketing in Mainland China

Small Budget, Big Market: Winning Tips of Online Marketing for SMEs

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In the age of social distancing, social media is the best medium to connect with your customers. In this session, founders of two successful online-to-offline shops and a digital marketing expert will share tricks and tips on how small and medium-sized enterprises can stand out from the crowd in the digital world with small-budget yet innovative campaigns, and examine strategies to capture online audiences.
Date:
27 April 2020 (Monday)
Time:
10:30am - 11:30am
Speakers:
Ms Cinci Leung

Ms Cinci Leung

Founder,
CheckCheckCin
Mr Jaguar Chan

Mr Jaguar Chan

Founder,
Love Vintage
Mr Willy Lai

Mr Willy Lai

Co-founder & CEO,
Fimmick
Language:
Cantonese (No simultaneous interpretation service provided)
Event video:
Small Budget, Big Market: Winning Tips of Online Marketing for SMEs

MarketingPulse –
Asia’s premier branding and marketing conference

Previous MarketingPulse

One-day conference that brings together over 50 internationally renowned speakers and 1,500+ marketers, creators, brands, agencies, media and platforms, to share the latest marketing trends, exchange best marketing practices and explore new collaborations in the region. From contents defining new marketing strategies to events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in the markets.

The next conference will be held on 17 March 2021 in Hong Kong.

Contact Us
Tel:
(852) 1830 668
Fax:
(852) 2824 0249
Address:
38th Floor, Office Tower,
Convention Plaza,
1 Harbour Road,
Wan Chai, Hong Kong