MarketingPulse Webinars
Global fallout from the pandemic has upended business models and consumer behavior forcing drastic changes to advertising spend and marketing strategies. But marketing doesn’t stop! From digital marketing tips to brand communication tactics, the HKTDC will hold a series of free MarketingPulse Webinars to help you keep up to date, stay connected and continue to capture opportunities.
August
18
2020
The powerful mobile networks of 5G will unleash many innovations in marketing and business operations. In additional to faster speed, other 5G benefits include lower latency, increased bandwidth and larger capacity. In this session, experienced mobile communications and technology gurus will share practical case studies on the application of 5G in augmented reality, virtual reality, cloud-based solutions, etc., and how it creates growth opportunities for commercial enterprises, especially in digital marketing and advertising.
Co-organiser：
Silver Sponsors：
Date：
18 August 2020 (Tuesday)
Time：
3:00pm – 4:30pm (Hong Kong Time)
Speakers：
Mr Jordan Cheng
Founder & CEO,
MAD Gaze
Jordan Cheng founded MAD Gaze, a leading global AR smart glasses company in 2013, after two successful exits.
He has been leading a team of experts with more than 20 years of experience in AR hardware and software R&D for 7 years in multiple research, such as AR algorithms, hand gesture recognition and optical technology, and won nearly 50 patents. Till now, MAD Gaze Developer Community has more than 4000 developers, where some come from world-renowned technology giants.
MAD Gaze sells in 50 countries and captured 7% global market share in 2019; collaborates with 400+ giant enterprises such as Nespresso, Cathay Pacific, IBM, Sony; won 50+ industry awards, closes more than US$30M financing.
Jordan was hailed by the media as “Father of Smart Glasses in Hong Kong” and “IT Rising Star”. He pinpoints the opportunities brought by 5G and IoT, aims to accelerate the adoption of AR and turn MAD Gaze the world"s top fashionable AR technology brand.
He has been leading a team of experts with more than 20 years of experience in AR hardware and software R&D for 7 years in multiple research, such as AR algorithms, hand gesture recognition and optical technology, and won nearly 50 patents. Till now, MAD Gaze Developer Community has more than 4000 developers, where some come from world-renowned technology giants.
MAD Gaze sells in 50 countries and captured 7% global market share in 2019; collaborates with 400+ giant enterprises such as Nespresso, Cathay Pacific, IBM, Sony; won 50+ industry awards, closes more than US$30M financing.
Jordan was hailed by the media as “Father of Smart Glasses in Hong Kong” and “IT Rising Star”. He pinpoints the opportunities brought by 5G and IoT, aims to accelerate the adoption of AR and turn MAD Gaze the world"s top fashionable AR technology brand.
Mr Bruce Lam
Managing Director, Consumer Mobile,
CSL Mobile Limited
Lam Kwok Shing, Bruce holds more than 20 years’ experience in telecommunications and joined HKT in 2011 as Chief Marketing Officer of CSL Mobile Limited. He is responsible for marketing strategies, service plans and sales & marketing communications in respect of HKT’s lines of wireless business. In fact, the success enjoyed by these lines enable CSL Mobile Limited to command the largest share of this market in Hong Kong’s telecommunications industry.
Lam also served as CEO of Club HKT Limited between 2016 and 2019. Under his leadership, The Club applied the latest big data technologies to everyday operations and collaborated with hundreds of merchant partners to become the most prominent loyalty program in Hong Kong. In 2019, Lam was appointed Managing Director of the company’s Consumer Mobile division to maintain HKT’s leadership in the Hong Kong 5G market.
Before joining HKT, Lam was General Manager for a well-known mobile handset brand covering Hong Kong and Macau, and was responsible for sales & marketing, business development, communications, customer care and relationship management, as well as retail strategies.
He also serves as President of the Mobile Network & Service Provider Group of the Communications Association of Hong Kong (CAHK), is a Marketing Management Committee member of the Hong Kong Management Association (HKMA) and contributes as a columnist to the “East Weekly” and “Headline Daily” publications. Lam holds a bachelor’s Degree in Economics from the University of Windsor in Canada.
Lam also served as CEO of Club HKT Limited between 2016 and 2019. Under his leadership, The Club applied the latest big data technologies to everyday operations and collaborated with hundreds of merchant partners to become the most prominent loyalty program in Hong Kong. In 2019, Lam was appointed Managing Director of the company’s Consumer Mobile division to maintain HKT’s leadership in the Hong Kong 5G market.
Before joining HKT, Lam was General Manager for a well-known mobile handset brand covering Hong Kong and Macau, and was responsible for sales & marketing, business development, communications, customer care and relationship management, as well as retail strategies.
He also serves as President of the Mobile Network & Service Provider Group of the Communications Association of Hong Kong (CAHK), is a Marketing Management Committee member of the Hong Kong Management Association (HKMA) and contributes as a columnist to the “East Weekly” and “Headline Daily” publications. Lam holds a bachelor’s Degree in Economics from the University of Windsor in Canada.
Mr Patrick Sum
Head of Product Marketing, Greater China,
Adobe
Patrick Sum is the Head of Product Marketing for Greater China region. Previously, he served as Head of Solution Consulting for South China, Hong Kong & Taiwan in Adobe.
As a well-recognized thought leader in digital experience and marketing space in the region and a marketer himself, Patrick regularly presents in various trade events and conferences around customer experience management and digital transformation. Patrick has over 20 years of experience in applying digital in business. Prior to joining Adobe in 2014, he worked in several different regional and management roles at leading technology companies, including Oracle, IBM and Deloitte in both Asia and United States. These roles included sales management, consulting, and research and development.
Patrick holds a postgraduate diploma in digital marketing from Institute of Direct and Digital Marketing in UK, a Bachelor of Science in Electrical Engineering from Queen’s University, Canada.
In his leisure time, Patrick enjoys outdoor activities and music.
Adobe is changing the world through digital experiences. For more information, visit
https://www.adobe.com/experience-cloud.html.
As a well-recognized thought leader in digital experience and marketing space in the region and a marketer himself, Patrick regularly presents in various trade events and conferences around customer experience management and digital transformation. Patrick has over 20 years of experience in applying digital in business. Prior to joining Adobe in 2014, he worked in several different regional and management roles at leading technology companies, including Oracle, IBM and Deloitte in both Asia and United States. These roles included sales management, consulting, and research and development.
Patrick holds a postgraduate diploma in digital marketing from Institute of Direct and Digital Marketing in UK, a Bachelor of Science in Electrical Engineering from Queen’s University, Canada.
In his leisure time, Patrick enjoys outdoor activities and music.
Adobe is changing the world through digital experiences. For more information, visit
https://www.adobe.com/experience-cloud.html.
Mr Ivan Wong
Vice President,
Cherrypicks
Ivan Wong is the Vice President at Cherrypicks, a home-grown technology startup headquartered in Hong Kong. The company is a regional mobile technology and mobile eCommerce leader specializing in smart city, augmented reality, artificial intelligence, eWallet and location intelligence. With disruptive O2O solutions as well as patent-pending products and technology inventions, Cherrypicks has won over 100 international and local awards in technology and digital marketing.
Today, Cherrypicks is a globally recognized guru of mobile solution innovations highly trusted by numerous long-term, multinational and local corporate clients including major tourism spots, theme parks and providers of public service.
Today, Cherrypicks is a globally recognized guru of mobile solution innovations highly trusted by numerous long-term, multinational and local corporate clients including major tourism spots, theme parks and providers of public service.
Moderator：
Mr Marcus Suen
Head of Brand Innovation,
Economic Digest
As the Head of Brand Innovation, Marcus has been working on the brand marketing of EDigest. He has formulated social media strategies for the brand established for 40 years to match the trend of digitalization. He has expertise in producing viral video programs which engage with millions of viewers and create a buzz within the market. Currently, he is developing the Podcast section and mobile application for EDigest in order to bring new excitements to the public.
Prior to this role, he has also focused on content marketing, strategy and creative development for different kinds of platforms including areas in fintech, entertainment, F&B etc. Marcus was graduated from the Faculty of Arts in the University of Hong Kong.
Prior to this role, he has also focused on content marketing, strategy and creative development for different kinds of platforms including areas in fintech, entertainment, F&B etc. Marcus was graduated from the Faculty of Arts in the University of Hong Kong.
Language：
Cantonese (No simultaneous interpretation service provided)
Event video：
Recovery and resurgence communications in 2020 is not just about economic survival and revival. It is now about social reckoning, emotional recovery, the resurgence and emergence of doing what’s right, for all of society and all stakeholders. This session looks at the importance of the authentic voice – from brands and leaders – in rebuilding trust, confidence and community at a time of unprecedented change. It will discuss how communications professionals can help shore up a company’s immediate term survival, while also keeping one eye on the people that will enable its long-term success – employees, customers, partners and the wider stakeholder community.
In association with：
Date：
14 July 2020 (Tuesday)
Time：
3:00pm – 4:00pm (Hong Kong Time)
Speakers：
Ms Rachel Catanach
CEO (Greater China),Omnicom Public Relations Group
Senior Partner & President (Greater China),
FleishmanHillard
FleishmanHillard
Ms Rachel Catanach
CEO (Greater China),
Omnicom Public Relations Group
Senior Partner & President (Greater China),
FleishmanHillard
As CEO of Greater China for Omnicom Public Relations Group and Senior Partner and President of Greater China for FleishmanHillard, Rachel Catanach is responsible for FleishmanHillard’s Greater China operations. Recently appointed Chair of PRHK, Rachel is a highly sought-after senior counsellor to clients in the government, financial services, technology, luxury, and manufacturing sectors. She is a strong advocate for the PR industry in Asia and a regular commentator on industry issues. She has received many awards including an In2 Sabre Award from The Holmes Report for Persuasive Content (2014), and a Gold Standard Award from Public Affairs Asia for Professional Excellence (2014). Fleishman Hillard Hong Kong has won the PR Week Greater China Consultancy of the Year 2017, Marketing’s B2B Agency of the Year 2016, 2017 and Public Affairs’ In-country Consultancy of the Year 2015.
Dr Simeon Mellalieu
Partner (Client Development Asia Pacific) & Hong Kong Office Lead,
Ketchum
Dr. Simeon Mellalieu is a steward of client relationships across all of Ketchum’s offices in the Asia Pacific region. His business-to-business, business-to-consumer and crisis communications experience spans industry sectors as diverse as aerospace, automotive, food, finance and investment, gaming, healthcare, payment, petrochemical, retail and technology. His work has gained recognition through multiple industry awards.
A regular speaker at industry events, Simeon is a Board member of industry trade body PRHK and served as Chairman from 2010-2013 and Honorary Secretary since 2018. He also sat on the Advisory Committee for the School of Communications at Hong Kong Baptist University from 2014 - 2016.
Based in Hong Kong for the past seventeen years he started his PR career in the UK before transferring to Asia. He joined Ketchum in 2004.
A regular speaker at industry events, Simeon is a Board member of industry trade body PRHK and served as Chairman from 2010-2013 and Honorary Secretary since 2018. He also sat on the Advisory Committee for the School of Communications at Hong Kong Baptist University from 2014 - 2016.
Based in Hong Kong for the past seventeen years he started his PR career in the UK before transferring to Asia. He joined Ketchum in 2004.
Ms Christina Pantin
Director of Communications,
Block.one
Christina leads Block.one’s external and internal communications, public relations and media relations. Based in Hong Kong, she joined Block.one in 2019 after senior roles at global and U.S. boutique public relations agencies in Hong Kong, New York and Orlando. Previously, Christina also led the product PR team at Samsung Electronics America.
Her experience includes running her own consultancy to provide strategic communications advice, executive communications and thought leadership support as well as coaching for public speaking.
Born and raised in Malaysia, she started her career as a financial journalist with Reuters, working in senior roles in New York, Dallas, Malaysia, Singapore, Vietnam and India for more than 20 years.
Christina is a writer at heart, who believes in the power of words to inform, inspire and influence. She graduated from Columbia University with a Master’s in International Affairs, and from West Virginia University with a Bachelor’s in Journalism.
She is a member of the Asia-Pacific Association of Communication Directors Hong Kong chapter and the Arthur W. Page Society’s Page Up member organization.
Her experience includes running her own consultancy to provide strategic communications advice, executive communications and thought leadership support as well as coaching for public speaking.
Born and raised in Malaysia, she started her career as a financial journalist with Reuters, working in senior roles in New York, Dallas, Malaysia, Singapore, Vietnam and India for more than 20 years.
Christina is a writer at heart, who believes in the power of words to inform, inspire and influence. She graduated from Columbia University with a Master’s in International Affairs, and from West Virginia University with a Bachelor’s in Journalism.
She is a member of the Asia-Pacific Association of Communication Directors Hong Kong chapter and the Arthur W. Page Society’s Page Up member organization.
Moderator：
Mr Blake Evans-Pritchard
Bureau Chief, Asia,
Risk.net
Blake Evans-Pritchard is the Bureau Chief, Asia for Risk.net based in Hong Kong. Before taking on his current role, he spent four years covering regulatory issues across Asia for Risk.net, including implementation of Basel III and other international standards in regional jurisdictions. Previously, he spent five years in Brussels writing about the European Union’s financial services sector and competition policy and a number of years as Africa editor for a news service covering post-conflict restitution around the world.
Language：
English (No simultaneous interpretation service provided)
Event video：
A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.
Date：
5 June 2020 (Friday)
Time：
3:00pm – 4:30pm
Speakers：
Mr Chois Choi
Strategy Consultant,
Source Network Media Group Limited
Chois has been in the computer and mobile game industries for 16 years, serving as a China market consultant for 3 different companies. He started researching and studying the trends and marketing practices at the frontline of the Mainland China market since 2008. In 2010, he founded Source Network Media Group Limited.
With his profound knowledge in the industry, Chois assists small and medium enterprises to step into the Mainland China market by cross-border e-commerce and wechat. He has also conducted over 400 seminars about China marketing.
In 2017, Chois seized the opportunities of “We-Media” in Mainland China and conducted a series of “We-Media” course for Hong Kong companies and artists in order to help them familiarize with the dynamic market and capture the robust opportunities there.
With his profound knowledge in the industry, Chois assists small and medium enterprises to step into the Mainland China market by cross-border e-commerce and wechat. He has also conducted over 400 seminars about China marketing.
In 2017, Chois seized the opportunities of “We-Media” in Mainland China and conducted a series of “We-Media” course for Hong Kong companies and artists in order to help them familiarize with the dynamic market and capture the robust opportunities there.
Ms Sarah Ouyang
Sales Manager,
PARKLU
Sarah Ouyang champions influencer marketing innovation in China. She has four years experience in China’s startup and influencer marketing space.
Sarah leads sales team at PARKLU. PARKLU is China’s premier influencer analytics and relationship management platform with 90,000+ influencers across 10 social media platforms, offering a combined reach of more than 600 million Chinese customers.
After graduating from Communication University in Beijing, Sarah studied at City University of Hong Kong focusing on New Media. Since joining PARKLU, she has empowered brands around the world with better technology and practical strategies for successful influencer marketing.
Sarah leads sales team at PARKLU. PARKLU is China’s premier influencer analytics and relationship management platform with 90,000+ influencers across 10 social media platforms, offering a combined reach of more than 600 million Chinese customers.
After graduating from Communication University in Beijing, Sarah studied at City University of Hong Kong focusing on New Media. Since joining PARKLU, she has empowered brands around the world with better technology and practical strategies for successful influencer marketing.
Ms Rebecca Wong
Founder & CEO,
360 Creative Solution
Leverage on her sharp marketing sense and strong creativity, Rebecca Wong established 360 Creative Solution in 2017. With its highly effective integrated marketing and promotion service, 360 Creative Solution is able to gain a foothold in this highly competitive industry and won the support and trust of many Hong Kong and international clients. In recent years, with the rise of online sales and marketing, Rebecca sees a great opportunity to help clients develop the mainland China market via the utilization of major social media platforms and KOLs. For those companies looking to make inroads into the China market, 360 Creative Solution will be your very powerful ally.
Moderator：
Mr Louis Chan
Assistant Principal Economist(Global Research Team),
Hong Kong Trade Development Council
Mr Louis Chan
Assistant Principal Economist
(Global Research Team),
Hong Kong Trade Development Council
As the head of the Global Research Team, Louis provides leadership and direction for researches on market developments in the Americas and Europe. To provide a macro view for SMEs to formulate export strategies, Louis and his team monitor and evaluate the performance, changing trends and competitiveness of Hong Kong’s trading, manufacturing and service sector, at the industry-specific levels. To facilitate SMEs’ sales efforts, they also keep a close eye on the emerging business opportunities, consumption and sourcing trends, as well as regulatory changes in the Americas, Europe and Central Asia.
Areas of Research:
Areas of Research:
- Trends and features of Hong Kong’s major manufacturing and service industries
- Market and trade developments in the Americas and Europe
- Trade policies and regulatory changes in the US and EU
- Business opportunities in Latin America and emerging Europe
Language：
Cantonese (No simultaneous interpretation service provided)
Event video：
In the age of social distancing, social media is the best medium to connect with your customers. In this session, founders of two successful online-to-offline shops and a digital marketing expert will share tricks and tips on how small and medium-sized enterprises can stand out from the crowd in the digital world with small-budget yet innovative campaigns, and examine strategies to capture online audiences.
Founder,
Founder,
Co-founder & CEO,
Date：
27 April 2020 (Monday)
Time：
10:30am - 11:30am
Speakers：
Ms Cinci Leung
Founder,
CheckCheckCin
Cinci Leung is the founder of CheckCheckCin, and a mother of two. She graduated from Pepperdine University with a bachelor’s degree in Business Administration, then went onto graduate from the University of Hong Kong with a bachelor’s degree in Chinese medicine. She also obtained a master of science in acupuncture from the Chinese University of Hong Kong. Cinci is also the author of the best-selling book series “Chinese Healing Soups 1, 2 & 3”. Cinci integrates Western concepts with Chinese medicine theories to simplify traditional Chinese medicine. Using different channels to promote the concepts of preventive healthcare, she hopes that the public can easily learn to make adjustments in their diet to improve their health.
Mr Jaguar Chan
Founder,
Love Vintage
Calling himself the “Shoe Guy”, Jaguar Chan started his career as a salesperson in a shop selling women’s shoes. He later opened his own women’s shoe store in Shantou, China and recorded a revenue of RMB2,000,000 during the first year. He once owned eight stores in the Mainland China but was forced to close all of them due to the rise of Taobao. When he joined an influencer marketing agency in Shanghai later, he was excited by the opportunities brought by live stream marketing and online influencers.
In 2017, he returned to Hong Kong to start his online business Love Vintage, which markets shoes every week through live streaming. The brand soon became a household name for its product quality, customer service and trustworthy after-sales service. A highly successful business now, it sees a monthly turnover of HKD2,000,000 and a repurchase rate of up to 90%.
In 2017, he returned to Hong Kong to start his online business Love Vintage, which markets shoes every week through live streaming. The brand soon became a household name for its product quality, customer service and trustworthy after-sales service. A highly successful business now, it sees a monthly turnover of HKD2,000,000 and a repurchase rate of up to 90%.
Mr Willy Lai
Co-founder & CEO,
Fimmick
Willy is the Co-founder & CEO of Fimmick, an award-winning digital marketing agency with over 100 digital professionals in Hong Kong and Taiwan. Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients’ projects numerous awards, such as Marketing Magazine’s Agency of the Year 2019, MARKies Awards 2019, and Marketing Excellence Awards 2019. Furthermore, he actively shares his digital knowledge and insights with local and overseas institutions, and now he is a guest lecturer at the Hong Kong Polytechnic University.
Language：
Cantonese (No simultaneous interpretation service provided)
Event video：
MarketingPulse –
Asia’s premier branding and marketing conference
One-day conference that brings together over 50 internationally renowned speakers and 1,500+ marketers, creators, brands, agencies, media and platforms, to share the latest marketing trends, exchange best marketing practices and explore new collaborations in the region. From contents defining new marketing strategies to events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in the markets.
The next conference will be held on 17 March 2021 in Hong Kong.
Organiser
Supporting Partners
Contact Us
Tel:
(852) 1830 668
Fax:
(852) 2824 0249
Email:
Address:
38th Floor, Office Tower,
Convention Plaza,
1 Harbour Road,
Wan Chai, Hong Kong
Convention Plaza,
1 Harbour Road,
Wan Chai, Hong Kong
