Spark Awards Program, many companies share the Spark view that “design is on the rise”. This is an important development—not only for the creative firms, but to address critical societal needs. We recognize that marketing, design and all design disciplines are entwined, and as products increasingly become commodities, design and innovation are the only clear differentiators. We emphatically believe that higher goals and aspirations are a necessary element of design planning and process, for the benefit of all. We are building a new design authority with... MoreSpark Awards Program, many companies share the Spark view that “design is on the rise”. This is an important development—not only for the creative firms, but to address critical societal needs. We recognize that marketing, design and all design disciplines are entwined, and as products increasingly become commodities, design and innovation are the only clear differentiators. We emphatically believe that higher goals and aspirations are a necessary element of design planning and process, for the benefit of all. We are building a new design authority with public credibility and global reach.Less
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