In February 2002, Aviva entered the Hong Kong life insurance market as part of our global development strategies.
Aviva is a member of Aviva plc, which is the largest insurer in the UK formed through the mergers of Commerical Union and General Accident in 1998, and Norwich Union in 2000. Aviva Group is also the 5th largest European life insurer and the 7th largest global insurer with an "AA" Standard & Poor's credit rating. We have 300 years of experience in long-term savings and fund management with more than US$314 billion in assets under management.
We operate in over 50 countries with leading positions in many of the markets in which we operate. The group has 64,000 employees and 25 million customers worldwide.
In Hong Kong, we aim to become a leading long-term savings and wealth management provider.
We still strive to bring our customers innovative and superior services that meet their financial needs and are backed by our four corporate values: Integrity, Progressiveness, Performance and Teampower.



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Blue Insurance Limited

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