The Fish Marketing Organization and the Vegetable Marketing Organization expanded their exhibition space at this year's Food Expo to promote their new unified brand "Hong Kong Harvest", showcasing to the public the unique appeal of local fisheries and agricultural produce.

The Food Expo's Gourmet Zone introduced a new “Dessert and Gelato” theme, featuring Hong Kong's first chewy treats themed market, which was highly popular among visitors.

The Chinese Mainland premium agricultural products "Going Global" exchange and matchmaking event was held on 14 August, attracting more than 200 participants, including representatives of the Chinese mainland exhibitors, as well as Hong Kong buyers and distribution channel operators.

During the Food Expo PRO, the HKTDC signed a MoU with Korea Agro-fisheries & Food Trade Corporation.

Halal food continued to attract market attention, with related products becoming one of the highlights of the exhibitions.

The seminar titled "Brewing ASEAN Connections: Coffee Origins, Market Trends and Business Opportunities" invited industry representatives from Laos, Thailand and Vietnam to analyse the development trends of the ASEAN coffee market, opportunities in specialty coffee and the potential for regional cooperation, while exploring business opportunities in the Belt and Road markets.

Hong Kong International Tea Fair introduced a new "Tea Lifestyle" zone, showcasing innovative tea beverages and tea culture lifestyle experiences.

Beauty & Wellness Expo marked its 10th edition this year, offering holistic health experiences for the mind, body and soul. Mannings provided a health experience zone with a series of free health screenings and professional consultations.

Home Delights Expo featured a "Go Sleep Exp" that promoted the importance of quality sleep through interactive displays and professional sharing sessions.

Throughout the exhibitions, a series of highly popular and exciting events were held, including "Star Chef Cooking Demonstrations”, "Smart Bidding", and lucky draws.

International Conference of the Modernization of Chinese Medicine & Health Products, themed "Clinical Translation, Regulatory Policies and Global Innovative Pathways of Traditional Medicine", invited over 30 experts, scholars and industry leaders from 11 countries and regions to jointly discuss international regulations for Chinese medicine and the latest market development trends.

The Food Expo featured a special “Multi-Facet of Chinese Medicines” public education display to promote the advantages of Chinese medicine services and wellness culture, enhancing public awareness and understanding of Chinese medicine.