Office of Small and Medium Enterprises Promotion (OSMEP)
Under the supervision of the Thai Prime Minister, OSMEP is a major policymaker to support SMEs in Thailand and also incubate and train startups and SMEs. We also provide financial support and advice to SMEs and help them to develop international business networks. This is the second year that we have set up the Thailand Pavilion at the Hong Kong Houseware Fair. The fair provides the perfect platform for Thai companies to develop international markets. Thai exhibitors closed more than 100 deals through last year’s Houseware Fair. At this year’s fair, we have brought together 20 companies which provide good and creative products such as UV-resistant, antibacterial and eco-friendly textiles, herbal products, spa products, celadon products, and skincare products made from organic materials. Their creative products attract a lot of interest from international buyers.
Senior Executive Vice President
SME Development Bank
SME Development Bank is a government financial institution under the supervision of the Ministry of Finance and the Ministry of Industry in Thailand. Our mission is to assist Thai SMEs to access to finance. This is the second time that SME Development Bank provides sponsorship to Thai exhibitors at the Hong Kong Houseware Fair because we want to promote their houseware products, home decorative items, and spa and wellness products in the international markets. In fact, Hong Kong is an important gateway for Thai SMEs to expand their markets into the Guangdong-Hong Kong-Macao Greater Bay Area and beyond as it provides a more complete infrastructure to support business operations. In addition, Hong Kong is one of the major international trading hubs. The Hong Kong Houseware Fair provides a very good opportunity for Thai exhibitors to connect with new customers and new business partners and to increase their international sales, which is crucial to their business sustainability.
Bodhi Retail HK Limited
Launched in 2010, Bodhi is an internationally renowned aromatherapy skincare brand from Thailand. Our company started to act as an agent for this brand in Asia in 2016. We are selling Bodhi all-natural herbal essential oils, massage oils and bath salts in our stores in Hong Kong and we’ll open the first Bodhi Spa Centre in Hong Kong. We are showcasing Bodhi products for the first time in the new Candles & Scents zone at the Hong Kong Houseware Fair. We are looking for business partners who can cooperate with us to open Bodhi retail shops and spa centres in their countries and regions. The fair also provides a good opportunity to promote our brand image. After trying Bodhi products at our booth, buyers from Argentina, Brazil, Canada, Europe and the US are very interested and they said that the quality is very good. About 12 buyers have expressed their intention to cooperate with us. We are happy with the results so far.
Assistant Manager, Sales Team 1
Korea Clad Tech Co., Ltd
Our company has more than 20 years of supplying raw materials for the production of cookware. Five years ago, we started to use our clad materials to produce cookware under our Sauten brand. Our easy-to-clean cookware can be used on gas and induction hobs and has a long lifespan. Since the Hong Kong Houseware Fair is a renowned fair of its kind in Asia, we are exhibiting in the Hall of Elegance for the first time. We are keen to look for new buyers in Asia and let more buyers know that we are a cookware manufacturer. So far, we have established business connections with new buyers from Hong Kong, Italy, Mainland China, Taiwan and Thailand. A Hong Kong buyer has placed an order for our Chinese woks and a buyer from Mainland China has expressed his intention to place an order for our cookware.
Shantou Leqishi Plastic Products Co., Ltd.
Established in 2007, our company is a specialist manufacturer of plastic products. We launched our own brand – KIGI last October which encourages people to waste less. We are showcasing a series of new products under the KIGI brand at the Hong Kong Houseware Fair. We are taking this opportunity to promote our new brand, collect feedback from buyers and look for distributors and agents from Europe and the US. The four app-enabled products under the KIGI brand include SmartTrack food storage containers, plastic pill boxes with pill-taking reminder, storage boxes and bags made from oxford fabric, and corrugated paper storage boxes. For the latter two storage boxes, our KIGI app can help users to locate their boxes. As consumers in Europe and the US are more environmentally-conscious and health-conscious, we believe that they’ll like our products. At the fair, we have met with two potential distributors from the UK and the US.
Prime Success Enterprises Limited
Founded in 1995, Success Enterprises Limited specialises in the design and production of pop up play houses and play tents. As people all over the world love pets, there is a strong demand for high-quality pet supplies. To meet their demand, we started to produce pet supplies under our Coco Jojo brand three years ago. This is our second-time participation in the World of Pet Supplies at the Hong Kong Houseware Fair. We want to increase our brand exposure and to look for distributors through the fair. Many buyers are interested in our pet shelters and pop up pet splash pool. Due to global warming, it is very hot in summer and our pop up pet splash pool which is foldable and available in different sizes allows dogs to have fun anywhere. We have met with potential distributors from Australia, Europe and the US.
Joao Paulo Soubre
Head of Operations
Mercor Prosper Limited
Established in 2017, Mercor Prosper presents high-quality wash basins which are made from stones, teak wood or petrified wood by artisans in Indonesia and Vietnam. Currently, we have more than 50 designs and we can make wash basins based on the colours, sizes, materials and designs provided by customers. This is the first time that we are showcasing these handcrafted wash basins in the Startup Zone at the Hong Kong Houseware Fair. In the first four hours after the opening of the fair, a buyer from Hong Kong bought our petrified wood wash basin. If her customers like this product, she’ll buy more from us. We have also met with at least 10 potential buyers from Hong Kong and Asia. The Startup Zone provides a cost-effective place for us to connect with international buyers and to develop international markets.
Edward So, Marketing Executive (right)
Shadow Wong, Digital Marketing Executive (left)
Happypaws International Limited
Happypaws offers pet food and PETBLE health management products including PETBLE SmartBowl and PETBLE SmartTag. This is our first-time participation in the World of Pet Supplies at the Hong Kong Houseware Fair. Our main goals are to introduce our brands and new products to buyers and to look for new buyers. PETBLE SmartBowl records every meal’s calories consumption. It can recognise individual pets by PETBLE SmartTag through their unique wireless interaction. PETBLE SmartBowl complements with PETBLE app to set personalised exercise goals and diet advice for your pets based on their profile. Buyers from Australia, Brazil, France, Germany, Japan and Korea are interested in the PETBLE SmartBowl and PETBLE SmartTag. Some of them want us to provide OEM service while some of them want to our distributors. As pets are treated by their owners as part of their families, the demand for pet supplies has been growing exponentially. We see a lot of potential for our smart pet products.
Nagathaiplus Co., Ltd.
Established three years ago, Nagathaiplus uses 100% latex from the southern part of Thailand to produce pillows, neck pillows and back cushions. The latex that we use is of good quality, washable and not easily torn. My pillows can reduce pressure and snoring during sleep. This is the first time that my company has been selected by the Office of Small and Medium Enterprises Promotion of Thailand to participate in the Thailand Pavilion at the Hong Kong Houseware Fair. During the first two days of the fair, I got two onsite orders for my latex pillows. Two buyers from Italy and Argentina placed orders for one million pieces and 500 pieces respectively. I have also met with potential distributors from Hong Kong, Mainland China and Taiwan. The Hong Kong Houseware Fair provides the right place for me to look for wholesalers and distributors from all over the world.
Guangdong Hutlon Technology Co., Ltd.
Our Hutlon brand is among the top three brands for electronic locks in Mainland China in terms of sales turnover. About 90% of our products are sold in the domestic market and the rest of our products are exported. This is our first-time participation in the Hong Kong Houseware Fair. We are showcasing the latest models of our smart locks. We hope to promote our Hutlon brand and get in touch with professional buyers and potential business partners through the fair. We have received serious enquiries from professional buyers from engineering companies, property development companies and design companies. A buyer from a Thai engineering company who has the intention to buy our products visited our factory on the third day of the fair and asked for samples of six to seven models. In addition, two to three professional buyers from Hong Kong and Vietnam are also likely to place orders for our products.
Foshan Shining Import And Export Co., Ltd.
Backed by a strong network of partner factories, Foshan Shining Import And Export Co., Ltd. is a trading company which offers beach bags, shopping bags, cosmetic bags and backpacks. With the support from the Bureau of Commerce of Foshan City, our company is exhibiting at the Hong Kong Houseware Fair for the first time. Featuring creative and patented designs, our bags are suitable to be used as household products and gift items. By participating in the fair, we can have face-to-face meetings with buyers. We have met with more than 30 new buyers from Europe, Japan and the US who are looking for promotional items and household items. About eight to nine buyers have expressed their intention to place orders for our bags. The response from buyers exceeds our expectation. We are satisfied with the fair’s results.
Dimitrios Paraskevas (right)
Celebrating its 30th anniversary this year, Rodia specialises in the production of wedding ornaments, souvenirs, artificial flowers. Five years ago, we set up an export department because we want to develop new markets. This is our first time participating in the Hong Kong Houseware Fair. We are the only one who offers wedding ornaments at the fair. As Asia is a huge market, we want to develop this market through the fair. At the fair, we have exchanged business cards with new buyers from Asia and Europe. Some buyers from Asia, Italy and Russia have placed onsite orders for our home decorations. The media breakfast meeting organised by the HKTDC provides an opportunity for us to increase international exposure.
Chairman of the Board
Istanbul Ferrous and Non-ferrous Metals Exporters’ Association
This is the 15th consecutive year that Turkey has set up a group pavilion at the Hong Kong Houseware Fair to promote Turkey’s houseware industry. Turkey is very strong in producing houseware products. Manufactures are using new technology to make their products and they follow closely the global design trends. In fact, Turkey is the world’s fourth largest plastic kitchenware producer, third largest stainless steel cookware producer and 10th largest aluminium kitchenware producer. As the fair is getting bigger and bigger, it provides a good platform for Turkish houseware suppliers to develop the global markets. This year we have led a delegation of 32 Turkish companies to present a wide range of houseware products such as plastic kitchenware, stainless steel cookware, aluminium cookware and glassware which have attracted a lot of interest. Turkish exhibitors have met with important buyers from all over the world.
Jung-Sik Lee (right), General Manager, Exhibition Team
Sehyun Kim (left),Manager, Exhibition Team
Gyeonggido Business & Science Accelerator (GBSA)
GBSA is dedicated to supporting startups and SMEs. This is the fourth consecutive year that GBSA has partnered with KOTRA to set up the Korean pavilion at the Hong Kong Houseware Fair and to promote the latest designs of Korean houseware products. A total of 17 Korean companies have participated in the group pavilion to showcase a great variety of houseware products including cookware, food containers, smart bags, water purifiers, functional pillows, and natural aroma oils. As the largest houseware fair in Asia, the Hong Kong Houseware Fair is important to Korean companies. They are taking this good opportunity to develop overseas markets. Responses from overseas buyers have been very good. Overseas buyers like Korean products which are of reliable quality and come with creative designs.
This is the second time that we have joined the Startup zone at the Hong Kong Houseware Fair because the fair attracts many buyers. One of our creative exhibits is a stainless steel coffee/tea serving set which gives a hint of stylish touch with its unique square shape. The serving set features a lift-up lid and a flat handle is made for easy carrying. We want to look for distributors, e-commerce buyers and hotel supplies buyers through the fair. Thanks to the HKTDC, the fair provides such a good opportunity for us to increase our exposure. A HORECA sign has been mounted on our booth, helping us to attract hotel supplies buyers. Two buyers from Hong Kong want us to design and produce metal products and kitchenware for them. Buyers from Southeast Asia also like our designs.
Head of Strategic Procurement
Progress Distribution is a distributor of branded products, with clients not only from Germany but also from other EU countries. I have visited the Hong Kong Houseware Fair for several times. To meet the needs of our customers, I am particularly looking for pet supplies and green products. Pet supplies are in great demand as people like to keep pets more than children. Consumers in EU countries prefer household products which are made from non-plastic materials. At the fair, I have found two potential suppliers of smart bowls and biodegradable paper bags and backpacks through the HKTDC’s business matching service. The Hong Kong Houseware Fair is a specialised trade fair with lots of good and innovative products. I like it very much.
Deputy General Manager
Shanghai Dragon Corporation
In business for more than 30 years, Shanghai Dragon Corporation is a listed company on the Shanghai Stock Exchange. We are an exporter and retailer of garments, household products and home textiles. This is my first time visiting the Hong Kong Houseware Fair. Apart from looking for new suppliers, I am taking this good opportunity to learn more about the global houseware trends. The fair gathers a lot of suppliers from different countries and regions. I am very interested in the carpets from an Indian supplier and the silkworm quilts and silk bedding sets supplied by an exhibitor from Mainland China. As the supplier from Mainland China offers good quality and competitive prices, I plan to buy RMB800,000 worth of silkworm quilts and silk bedding sets. I am also interested in antioxidant water machines supplied by a Korean exhibitor too.
Hye Young Park (right)
Buyer / Home Living Team
Home plus Co., Ltd.
Home plus is a hypermarket chain running 140 stores in Korea. Our Home Living Team is responsible for purchasing cookware, kitchenware, tableware, bath products and home cleaning products. I am looking for new brands from Western Europe at the Hong Kong Houseware Fair. I am very interested in two Italian cookware brands which offer good designs and reasonable prices, and want to be their distributors in Korea. For expensive products, we’ll buy 3,000 pieces per item. For promotional products, we’ll buy 10,000 pieces per item. Apart from cookware, we also hope to find new European brands for tableware and cleaning products. I like the Hong Kong Houseware Fair because I can meet with suppliers from Asia and Europe.
Maria Soledad Soutullo (left)
Cucina & Bagno
In business for 15 years, Cucina & Bagno is a wholesaler and retailer in Argentina, selling decorative items, kitchenware, bath products and home textiles. This is my first time visiting the Hong Kong Houseware Fair. I am here looking for new business opportunities and new products. Up till now, I have found four potential suppliers of bamboo bowls and bags from Vietnam, carpets and pillows from India, porcelain ware and glass containers from Mainland China, and bath products from Hong Kong. I plan to buy US$10,000 worth of products from each new supplier. The Hong Kong Houseware Fair is a very interesting trade fair where I can find new products and good designs. I’ll come again.
VIVA Premium Pet Stores
VIVA operates seven pet stores in Thailand and plans to open two to three more stores this year. Apart from selling 1,000 items for pet supplies, we also have pet clinics and pet grooming service in our stores. The pet industry is growing strong in Thailand because pets have become the family members of their owners. This is my first time visiting the World of Pet Supplies in the Hong Kong Houseware Fair. I am glad to see new trends and new products. I like a pet health care product from Korea that can check the health conditions of pets after urinating. I am also interested in a foldable and portable swimming pool and a velvet pet bed. I plan to buy several hundred pieces per item.
Co-owner & Head of Purchasing
Decomotive is an importer and wholesaler of small furniture, decorative items, houseware products, kitchenware and bathroom accessories in Russia. I have been to the Hong Kong Houseware Fair for three to four times. At this year’s fair, I am looking for a wide range of household products and fabrics. I have found three potential suppliers of storage products, carpets and photo frames through the HKTDC’s business matching meetings. Before these meetings, I have talked to 20 potential suppliers of bathroom accessories and storage products mainly from Mainland China. During the fair period, I’ll place trial orders with different suppliers for bathroom accessories, home decorations and kitchenware worth US$40,000. The fair provides a good opportunity to source quality products from international suppliers and to understand the market trends.
Established in 2001, Minotaur Enterprises is a wholesaler of household products and hotel supplies in Singapore. I am looking for fragrance, cosmetics and household products at the Hong Kong Houseware Fair. With the help from the HKTDC’s business matching team, I have identified two potential suppliers from Taiwan and Korea. The Taiwanese exhibitor offers a wide range of fragrance products while the Korean exhibitor provides high-quality cosmetic products such as moisturisers, facial masks and cream. I plan to buy US$5,000-10,000 worth of fragrance products from the Taiwanese exhibitor and US$3,000-5,000 worth of cosmetic products from the Korean exhibitor. In addition, I have found new suppliers of disposable cotton wool, pads and sticks.
General Planning Division, Abiste Corporation
Based in Japan, Abiste Corporation has 160 boutiques and four lifestyle stores. Our lifestyle stores offer paintings, small furniture and home ornaments. I am very interested in trays, photo frames, metal cups, LED lights and glass ornaments at the Hong Kong Houseware Fair provided by three potential suppliers because of their good designs and competitive prices. Currently negotiating with them for placing small orders. The Hong Kong Houseware Fair is the largest trade fair of its kind in Asia. I enjoy visiting the fair because I can find new products and creative designs.
Founder & Director
Millennial Sourcing imports household products and baby safety products and sells to retailers in India. I have visited the Hong Kong Houseware Fair for many times. At this year’s fair, I am looking for household products, home decorations, gift items and baby safety products. I have found four new suppliers of quilts, comforters, ceramic mugs and baby safety products. I definitely want to place orders with these new suppliers because their products are very good. My first order quantity will be 200-1,000 pieces. I like the Hong Kong Houseware Fair because it is an international fair where I can meet with suppliers from many places such as Europe, India, Turkey and the US all under one roof.
Assistant General Manager The Living
The Mall Group Co., Ltd.
In business for almost 40 years, The Mall Group owns and operates eight department stores in Thailand, selling low-end to high-end consumer products. I have visited the Hong Kong Houseware Fair for many times. At this year’s fair, I am looking for kitchenware, cookware and bathroom accessories. I have found four potential suppliers of bathroom accessories from Taiwan, kitchenware and cookware from Italy and food storage boxes from Korea. I like their products because they have new designs and new colours. I’ll ask Korean importers to contact them and import assorted items for our department stores.