The 2024 Optical Collection is a joyful expression of women’s and men’s eyewear. Bright prints and patterns are emblazoned on chunky crystal acetate frames, offering a welcome injection of colour-burst joy. The instantly recognisable United Colors of Benetton stitch logo features throughout the collection alongside signature colour pops, vibrant coloured outlines and hand painted metal rims.

Since its inception in 1965, United Colors of Benetton has kept colour at its heart. Nearly six decades later, nothing has changed. The Italian brand continues to lead the style stakes in its own colour-drenched, and inimitable fashion.