Cheuk Wing-hing, Acting Chief Secretary for Administration of the Government of the HKSAR, attended today’s opening ceremony as guest of honour.

HKTDC Chairman Professor Frederick Ma delivered the welcome remarks at today’s opening ceremony.

(Front row, left to right) Li Chunsheng, Head of the Chinese Mainland Publishers and Editor-in-Chief of People's Publishing House, Sophia Chong, HKTDC Executive Director, Wen Hongwu, Chairman of China Publishing Group Corporation, Cheuk Wing-hing, Acting Chief Secretary for Administration of the Government of the HKSAR, Professor Frederick Ma, HKTDC Chairman, Peng Bin, Deputy Director General of the Publicity Department of the CPC Yunnan Provincial Party Committee, Zhang Xiaoying, Deputy Director General of the Import and Export Administration Bureau of the Publicity Department of the CPC Central Committee and distinguished guests attended the opening ceremony.

Book lovers eagerly await the opening of the Book Fair, ready to get their hands on their favourite titles as the annual cultural event gets under way.

Echoing this year's theme, the World of Art & Culture presents the “World in Words, A Voyage of the Heart” exhibition, inviting visitors to journey through the literature and culture of Hong Kong and beyond.

The Cultural and Creative Space returns to the Book Fair this year, featuring intangible cultural heritage crafts from Fujian and Hangzhou, together with distinctive cultural and creative products and IP merchandise.

The Hong Kong Sports Institute showcases Teamie, its 35^th anniversary mascot, and presents a themed exhibition paying tribute to Hong Kong athletes, highlighting the achievements and medals of Hong Kong medallists at past Asian Games.

The Travel & Tourism zone welcomes Türkiye and Korea for the first time this year, while the Thailand Attractions returns on a larger scale. Each booth showcases a range of products and experiences, offering a glimpse into the distinctive cultures of these destinations.

The World of Snacks brings together over 1,300 snacks from nearly 30 countries and regions, featuring everything from classic favourites to innovative new flavours.