Success Stories

Exhibitors’ Quotes

Benjamin Tang

Senior Sales Engineer

Absen

Chinese Mainland

Established in 2001, Absen is the world’s leading LED smart display product and service provider. This is our first time presenting our LED smart display products in the new Smart Commercial Display and Stage Audio-visual Zone at the Smart Lighting Expo. The number of international buyers visiting our booth has exceeded our expectations. They come from Eastern Europe, Oceania, North America, South America and South Asia. The new zone has effectively increased our product exposure and attracted solid enquiries from new buyers in different sectors such as cultural tourism and hotels. It has also successfully facilitated several promising cooperation negotiations with potential clients from the Dominican Republic, Hong Kong and Thailand, further accelerating our company's market expansion. We are glad to be the official smart display partner for the Stage at the expo, which attracted a new buyer from the Dominican Republic to buy a smart display at our booth. We forecast that the four-day expo can generate 100 sales leads, of which 50% will be converted into confirmed orders amounting to US$930,000. Riding on this momentum, we have decided to join the Autumn Lighting Fair this year.

Merry Liu

Manager

Zhongshan Bairan Lighting Co., Ltd.

Chinese Mainland

Founded in 2013, our company is rooted in Henglan Town, Zhongshan City, the lighting manufacturing base in the Chinese Mainland. Our major products include ceiling lights, fan ceiling lights and decorative lighting which are exported mainly to Europe. The Spring Lighting Fair provides a highly effective window for us to ‘go global’, allowing us to directly connect with international buyers not only from Europe but also from other regions such as the Middle East, South America and Southeast Asia, and promote our products and brands to the international market. We expect more than 10 new buyers will place orders for our products after the fair and we hope to achieve US$2 million in sales turnover.

Peter Lau

Sales Director

Luminoscape Lighting Limited

Hong Kong

Luminoscape has a state-of-the-art production plant in the Chinese Mainland, specialising in high-end architectural lighting solutions. At this year’s Smart Lighting Expo, we have met with professional buyers from Argentina, Brazil and the US who are very interested in our wall washers. The Click2Match platform is very effective in helping us to connect with the second-largest lighting player in Brazil who is keen to add our wall washers to their product portfolio. A buyer from Argentina already bought our samples. Two buyers from the US visited our booth several times for in-depth negotiations. We expect new orders generated by the expo will reach HK$200,000. As we have obtained the UL certification, we’ll focus on developing our business in Canada, Mexico, Panama and the US. We’ll definitely join the Smart Lighting Expo again next year and the Autumn Lighting Fair this year.

Patrick Zhang

Sales VP

Tecnon Optoelectronics Co., Ltd.

Chinese Mainland

We are dedicated to providing shop lighting and display solutions to lifestyle brands, luxury brands and supermarkets. This is our sixth time participating in the April fair because this Hong Kong fair provides a great place for us to look for cooperation partners. At this year’s expo, a buyer from the United Arab Emirates and a US buyer from a leading women’s fashion brand are likely to become our cooperation partners. We expect the expo will bring US$2 million in sales turnover to our company.

Jason Lian

Sales Director

Zhongshan Faner Lighting Technology Co., Ltd

Chinese Mainland

Founded in 2013, Faner produces high-quality fan ceiling lights, outdoor lighting products and solar lighting products which are exported mainly to Europe and the US. At the Spring Lighting Fair, we have met with new buyers mainly from Europe and the US. The Light Lab showcasing our latest products has successfully attracted three new buyers to start business negotiations with us at our booth. A polish wholesaler who visited our factory recently has decided to place his first order with us for US$1 million worth of outdoor solar lighting. In addition, we expect orders placed by new customers will amount to US$2 million. The Spring Lighting Fair provides an effective platform for us to connect with quality buyers who come from large companies. We’ll definitely join the Spring Lighting Fair again next year and also the Smart Lighting Expo in October.

Chen Ming

Marketing Director

Guangdong Mei Di Le Lighting Co.

Chinese Mainland

We specialise in the design and production of high-end eave lighting systems, hotel illumination products and e-commerce lighting products. We have joined this expo for the first time because we are keen to develop overseas markets. The Guzhen pavilion provides an excellent platform for elite manufacturers to showcase their innovative products. Our new products include eave lighting, pool lighting and 3D holographic light with Bluetooth speaker. We received 50-60 new buyers mainly from Europe and the Middle East per day at our booth. International buyers are particularly interested in our 3D holographic light with Bluetooth speaker because we are the first to launch this innovative product. A buyer from the Middle East will place a trial order of 500 pieces to test market response.A buyer from a hypermarket chain in the US has expressed his intention to close a US$2 million deal with us for outdoor lights. The expo provides an important platform for us to enlarge our clientele base. We’ll definitely join the expo again next year.

Bruce Zheng

Sales Manager

Guangdong Jusheng Lighting Co.

Chinese Mainland

Jusheng specialises in the design and production of indoor wall lamps and vanity lights. Our products are exported mainly through cross-border e-commerce platforms. We have been participating in the Hong Kong fair since 2014, but this is our first time exhibiting in the Guzhen pavilion. This pavilion gathers innovative lighting manufacturers to present a great variety of new products, attracting more international buyers to visit our booth. We are pleased to announce the launch of two innovative products including vanity lights with patented retractable structure and wireless wall lamps using rechargeable batteries. Our patented vanity lights can save transportation cost, meeting the needs of e-commerce customers. We have favourable responses not only from e-commerce players in the Chinese Mainland but also from wholesalers from Europe, India, South America and the US. An e-commerce operator from the Chinese Mainland has confirmed an order worth RMB800,000 (around US$117,000) while buyers from India, Morocco, Russia and South America have expressed their intention to place orders amounting to RMB2 million (around US$293,000). We would like to join the Guzhen pavilion again because it can create synergies and attract the attention of international buyers.

Kim Lok

Overseas Operations Director

Bweetech Electronics Technology (Shanghai) Co., Ltd

Chinese Mainland

We have independently developed smart lighting products and solutions that integrate Zigbee & BLE comb and Matter over Thread or Wifi wireless communication technologies to create a healthy, comfortable, fun and ambient smart lighting space for users. By joining this year’s Smart Lighting Expo, we aim to promote our smart lighting products and solutions and to look for new customers. We announce the launch of smart ceiling lights which has attracted the attention of international buyers. So far, we have got in touch with new buyers from Canada, Chinese Mainland, Europe, New Zealand and the US. Three to four new buyers are very likely to place orders for our smart lighting products and solutions after the fair.

Clark Wong

Overseas Sales Manager

Zhongshan Warton Lighting Technology Co., Ltd.

Chinese Mainland

Founded in 2012, Warton specialises in the R&D and production of LED projection lights. We are the first company that produces gobo projection lights in the Chinese Mainland. This is our first time participating in the Smart Lighting Expo. We have talked to new buyers from Europe, Hong Kong, Japan, Korea, the Middle East and South America who are interested in our projection lights. A buyer from Argentina placed an onsite order for five sets of projection lights while a buyer from Hong Kong is interested in using our technology to design an entertaining lighting show. It is worthwhile for us to join this expo to explore new business opportunities.

Tina Lau

Foreign Trade Sales Director

Guangdong Zhongqian New Energy Technology Co., Ltd

Chinese Mainland

We are a professional manufacturer of solar street lights, solar floodlights, solar garden lights and solar light systems. Our products are exported mainly to Africa, South America and Southeast Asia. We have been participating in the lighting fair in April for more than 10 years. At this year’s fair, we have met with new buyers mostly from Europe because we are showcasing many new designs for solar street lights especially for the European market. We are also introducing a new model of solar floodlights that allows users to change batteries. The fair provides an ideal platform for us to present our new products to buyers from all over the world. A cross-border B2C e-commerce operator has shown the intention to cooperate with us.

Michael Marc

Sales

Foshan Shunde Advante Electron Limited

Chinese Mainland

Foshan Shunde Advante Electron Limited is a professional manufacturer of lighting control systems, doorbells, and night lights, with its main customers in the Nordic market.
We have worked with HKTDC for nearly 20 years, during which time our business has generated more than US$100,000 in export value per month. In addition to the Smart Lighting Expo, we have also actively participated in the Hong Kong Electronics Fair and the Hong Kong International Lighting Fair over the years. These physical exhibitions have been an important platform for us to connect with overseas buyers, showcase our products, and expand into international markets. They have been especially valuable in helping us meet buyers from Denmark, Sweden, Norway and Finland face to face. Through direct communication, we gain a better understanding of market trends, and continue to launch new products based on market feedback, further strengthening our relationships with international clients.
HKTDC has also enabled us make the transition from online engagement to offline meetings. At the Smart Lighting Expo, for example, we have already held Click2March meetings with buyers from the United States, Singapore and Hong Kong. At the same time, the hktdc.com Sourcing platform continues to generate overseas business opportunities for us, with enquiries received so far from Hungary, the United States, Canada, and Brazil. This integration of online and offline channels has not only helped us expand into new markets and go global, but has also supported more sustainable, long-term business growth for the company.

Buyers’ Quotes

Sudhakar Kadiam

General Manager

Lighting Business Group, Haji Commercial Co. (LLC),

United Arab Emirates

In business for 39 years, Haji is a leading retailer and distributor of lighting products and a lighting contracting company in the United Arab Emirates. I visit the fair regularly to look for future technologies. The current geopolitical situation in the Middle East has no major impact on our lighting business. Demand for high-quality and high-efficiency lighting solutions has never diminished. The fair has allowed me to connect with at least three potential suppliers of solar lights, LED screens and commercial lighting products for our ongoing projects through Click2Match meetings. Initial orders amount to US$100,000. LED screens and façade lighting are the fastest-growing lighting segment in our country because they not only beautify the buildings but also serve advertising purpose.

Renny Hadiwardojo

CEO

Pt. Cahaya Pelita Cemerlang

Indonesia

I set up my own lighting company last year to support various projects such as hotels, schools and villas and provide lighting design consultancy service in Indonesia. After finding reliable suppliers at the Autumn Lighting Fair last year, I come to the Spring Lighting Fair to look for more new suppliers for my new projects. Currently, I am working on 10 school projects and 4 residential projects. For school projects, I need to source high bay lights, panel lights, down lights, emergency lights and exit signs. So far, I have found 10-12 potential suppliers and shortlisted three of them for detailed negotiations. I plan to purchase at least US$100,000 worth of lighting products through the Spring Lighting Fair. Demand for eco-friendly, low voltage and higher lumen LED lights continues to grow in our market. The Hong Kong fair provides the best platform for me to find reliable suppliers.

Michal Lorentowicz

Owner

Dolor S.C.

Poland

Dolor is an importer and distributor of LED lighting products in Poland. We sell to retailers in Poland and other European countries through our showroom and online store. We visit both the Spring and Autumn Lighting Fairs regularly to look for new suppliers. The Click2Match platform is important and effective to us because it serves as a first step for us to connect with potential suppliers for further negotiations. At this fair, we have connected with three potential suppliers from the Chinese Mainland. We plan to purchase US$50,000 worth of LED sheets, LED connectors and COB strips from these new suppliers. COB strips are more popular than LED strips because their appearance looks more elegant and prices are cheaper.

Aigerim Beisekina

Supply Manager

Karelz.kz

Kazakhstan

My main goal of visiting the twin lighting fairs for the first time is to look for reliable suppliers who can provide solar-powered stadium lighting and sports lighting for three international schools being under construction in Kazakhstan. Through the HKTDC’s Click2Match meetings, I have identified three potential suppliers from the Chinese Mainland. We plan to purchase US$600,000-900,000 worth of stadium lighting and sports lighting from the twin lighting fairs for the three school projects. We are happy to have found what we need at the fairs.

Sambath HK

Manager,

RS Decoration

Cambodia

RS Decoration designs, supplies and builds decorative, indoor and outdoor lighting for commercial buildings and millionaire houses in Cambodia. Construction industry is developing rapidly in Cambodia, especially for commercial buildings and millionaire houses. I am going to bid for 14 new construction projects. That is why I have come here to source suitable lighting products and suppliers and prepare proposals. Based on previous cooperation experience, I have a high chance of getting these projects. At the twin lighting fairs, I have met with more than 20 new suppliers and identified two potential suppliers of smart street lights, solar lights and decorative lighting products. I plan to buy US$100,000 worth of smart street lights for my wholesale business.

Caye Piper

Director of Integration and Product Development

Flexfire LEDs Inc.

The US

Our company operates a B2B and B2C e-commerce shop selling LED strip lights and smart home lighting kits in the US market. Apart from sourcing LED strip lights and smart home lighting kits, I am looking into the possibility of expanding our product portfolio into wall washers at the Smart Lighting Expo and the Spring Lighting Fair. So far, I have got in touch with three interesting suppliers for the supply of smart home lighting kits, gaming lights, rechargeable wall lights, RGB pixel IP68 flexible LED neon lights and wall washers. It is very likely that I’ll place a trial order with a new supplier of smart home lighting kits, gaming lights and rechargeable wall lights for 100 pieces per item. The twin lighting fairs held in April in Hong Kong provide the best place for me to purchase directly from Chinese Mainland suppliers. Smart home lighting kits are very popular in the US market because consumers simply plug and play.

Bulent Celik

Director

X Koren Electric

Turkey

X Koren Electric is a lighting wholesaler and manufacturer in Turkey, exporting lighting products to 40 countries and regions. At the twin lighting fairs, I am looking for a wide range of lighting products covering LED bulbs, floodlights, street lights, smart lighting solutions, sensor lights and down lights. Up till now, I have found 5-10 potential suppliers and asked for their samples and quotations. I am particularly interested in new products like smart sensors and smart poles. I plan to purchase US$1-2 million worth of lighting products from both existing and new suppliers who are participating in the twin lighting fairs. In fact, I visit both the Spring Lighting Fair and the Autumn Lighting Fair every year to see what’s new in the lighting industry and also meet new and old friends.

Chong Khee Min

Owner

Henker International Enterprises

Singapore

We undertake various industrial and commercial lighting projects in Singapore. We visit the Hong Kong International Lighting Fair twice a year. This time we are sourcing stadium lights, UFO lights, high bay lights and IP65 tri-proof lights for three government projects. Smart lighting is widely used in our government products to save energy. We have found four to five potential suppliers who can have the capabilities to cooperate with us for the production of ODM lighting products. We’ll place orders for US$35,000 worth of UFO lights and US$10,000-12,000 worth of emergency lights with two suppliers from the Chinese Mainland respectively.

Genroku Mizumoto

Manager, Overseas Business Development, Sales Dept

Sun-Eh Electric Co., Ltd

Japan

In business for 50 years in Japan, our company manufactures power supplies and LED drivers for the domestic market. As we are going to sell sensor lights, emergency lights and new lighting products through e-commerce platforms in May, we started to look for reliable suppliers at last year’s Autumn Lighting Fair. To continue our sourcing journey, we come to Hong Kong again to visit the Spring Lighting Fair and the Smart Lighting Expo. We have talked to potential suppliers of LED flood lights and multi-functional smart lighting products featuring wireless/USB charging and Bluetooth speakers. As a start, we plan to buy US$10,000 worth of new products. The twin fairs also provide a good opportunity for us to see the latest technologies and market trends.

Tamás Török

Buyer

Mao Direkt Import Kft

Hungary

We are an importer, wholesaler and etailer of lighting products and electronics products in Hungary. We sell our products to businesses and consumers in Europe online. Solar lighting and RGB smart lighting are best sellers in our markets. This is my first time visiting the Spring Lighting Fair and the Smart Lighting Expo. At this fair, I have found three to four potential suppliers from the Chinese Mainland and Hong Kong who provide new designs for solar lighting and RGB smart lighting. Our trial order is 100-200 pieces. If the products sell very well, our next order will be 1,000 pieces. We are keen to source directly from suppliers instead of relying on our buying agent in the Chinese Mainland. We would like to visit the lighting fairs in Hong Kong again.