市场概览: 亚洲
亚洲:重塑环球布局 引发国际营销新动力
广告业增长速度名列全球之冠,广告业支出每年平均增长达9.2%*
The fastest growing global advertising hotspot
"Global Intelligence, Data and Insights for the New Age of Communication", 2016, Zenith, The ROI Agency
估计至2030年消费支出增幅最大的十大城市中有6个在亚洲*
Six out of the top ten cities who will see the biggest increase in consumer spending by 2030 are Asian cities.*
"Future trends & market opportunities in the world’s largest 750 cities – How the global urban landscape will look in 2030", May 2014, Oxford Economics
预期亚洲经济将于2017年增长5.5%及于2018年保持强劲增长势头,主导全球经济*
Asian economies are expected to grow by 5.5% in 2017 and remain strong in 2018, continue to lead global growth.
"Regional Economic Outlook: Asia and Pacific", May 2017, IMF
香港及中国内地的智能手机上网率*冠绝全球,为流动广告收益带来增长*
The fastest growing global advertising hotspot
"Study Shows That 75% of Global Internet Access Will Be From Mobile This Yea", Oct 2016, ADWEEK

预期亚太地区于2017年的数码广告支出达双位数字增长*

估计至2020年,东南亚地区的数码广告支出将高达美金30亿**

估计至2021年,亚太地区的数码广告市场规模将超过北美三倍***

Digital ad spending in Asia-Pacific this year is set to grow by double digits overall*.
"SEA trails in shift to digital channels: eMarketer", Feb 2017, Campaign
**  "Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore", Feb 2017, Tech in Asia
***  "Whoa: Asia-Pacific now the largest digital ad market", Jul 2016, MediaLife Magazine
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