Global fallout from the pandemic has upended business models and consumer behavior forcing drastic changes to advertising spend and marketing strategies. But marketing doesn’t stop! From digital marketing tips to brand communication tactics, the HKTDC will hold a series of free MarketingPulse Webinars to help you keep up to date, stay connected and continue to capture opportunities.
The powerful mobile networks of 5G will unleash many innovations in marketing and business operations. In additional to faster speed, other 5G benefits include lower latency, increased bandwidth and larger capacity. In this session, experienced mobile communications and technology gurus will share practical case studies on the application of 5G in augmented reality, virtual reality, cloud-based solutions, etc., and how it creates growth opportunities for commercial enterprises, especially in digital marketing and advertising.
Recovery and resurgence communications in 2020 is not just about economic survival and revival. It is now about social reckoning, emotional recovery, the resurgence and emergence of doing what’s right, for all of society and all stakeholders. This session looks at the importance of the authentic voice – from brands and leaders – in rebuilding trust, confidence and community at a time of unprecedented change. It will discuss how communications professionals can help shore up a company’s immediate term survival, while also keeping one eye on the people that will enable its long-term success – employees, customers, partners and the wider stakeholder community.
A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.
Asia’s premier branding and marketing conference
The next conference will be held on 17 March 2021 in Hong Kong.
1 Harbour Road,
Wan Chai, Hong Kong