This face recognition software, called the Face In-Store, is great for the future retail market. Big data is based on real-time data mining, such as product analysis, store analysis, customer analysis, purchase pattern analysis, which will be a key competitive factor. Companies are required to do valuation analysis with the same quality of data. For the indiscriminate media A/D market, the right information from Big data should be delivered to customers in the right place at the right time. The advertising industry, mainly based on TV and wire internet, has been rapidly changed by wireless networks and mobile devices. As it gets much easier for customers to get the information at anytime and anywhere they want, companies also are required to deliver the information much more faster. For the active response towards a new market trend, customer segmentation analysis and action items are required.