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10:00 – 10:10
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Opening Session
Welcome Remarks
- Ms Margaret Fong
Executive Director, Hong Kong Trade Development Council
Opening Remarks
- The Hon Paul Chan Mo-po, GBM, GBS, MH, JP
Financial Secretary, The Government of the Hong Kong Special Administrative Region of the People’s Republic of China
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The Explosive Growth of Cross-border E-commerce
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10:10 – 11:15
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Panel Discussion
Cross-border E-commerce in New Digital Era
The market for cross-border business-to-consumer (B2C) e-commerce is expected to reach US$4.8 trillion by 2027. Advanced technologies will be needed to improve supply chain management and fulfilment, as well as reduce marketing and administration costs.
This session examines a go-to-market strategy that enables companies to reach scattered markets with a cost-effective model of cross-border e-commerce.
Moderator
- Mr Anson Bailey
Head of Technology, Media & Telecoms, Hong Kong; Head of Consumer & Retail, ASPAC, KPMG
Speakers
- Mr Mohsen Ahmad
CEO - Logistics District, Dubai South
- Mr Hussein Zawia
CEO and Co-founder, eRomman
- Mr Nitin Navneet Tatiwala
Managing Director, Marketing - Product, Solutions and E-commerce, AMEA, FedEx Express
- Mr Thanawat Malabuppha
CEO and Co-founder, Priceza Co., Ltd.
- Mr TJ Wu
Director of Centre of Excellence, SAP Customer Experience, Greater China
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11:30 – 12:00
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Speaker Presentation 1
Cross-border E-commerce Success: The Key Steps for Effective International Expansion
Cross-border e-commerce growth has been further accelerated during COVID-19, with retail stores closed and online shoppers looking for their favourite international brands online, many for the first time. Despite the huge opportunity of cross-border e-commerce, the reality of developing your e-commerce services to meet the demands of shoppers around the globe is complex and it is hard for many brands to know where to start: is free shipping more important than fast shipping, how do the platforms support payments in so many different currencies, what local payment options does the platform need and how can customers easily return an item, to name but a few.
This session will give you an overview of where to start when planning to grow your online sales through cross-border e-commerce. Success case studies on the biggest brands in the world focusing on improving the cross-border experience and how they use big data to localise their proposition by market will be discussed. The speaker helps you understand which markets represent the biggest opportunity and gives you practical advice on improving your international sales.
Speaker
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12:00 – 12:30
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Speaker Presentation 2
Cross-border E-commerce Facilitates Import Ecosystem
Speaker
- Ms Fiona Qi
Deputy Business Development Director, JD.COM
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12:30 – 13:00
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Speaker Presentation 3
The Opportunity Beyond Your Doorstep
E-commerce has been steadily growing in recent years and COVID-19 has given it a further boost. It has created new opportunities for businesses to engage in cross-border commerce, as they seek to recapture growth and reach customers in new markets.
This is prudent considering the advantages a good cross-border strategy can achieve, including diversification of risk, a larger addressable customer base and balancing out slow domestic sales periods. This session will provide the emerging trends and shopping habits of some key international markets for those who have already engaged in cross-border e-commerce, or have just started, to have the right local insights to navigating markets abroad.
Speaker
- Mr Jack Fu
Head of Market Development, Hong Kong, South Korea & Taiwan, PayPal
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Data Analytics for Business Intelligence
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14:00 – 15:00
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Panel Discussion
Seeking Business Success in a Data-driven Economy
Data analytics offers business leaders the capacity to improve their decision-making. Discovering and making use of the patterns in data is fast becoming compulsory for build better predictive models and solve business problems.
This session explains the use of data analytics to optimise business operations, improve efficiency and identify new opportunities.
Moderator
Speakers
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15:00 – 15:30
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Speaker Presentation 1
Data-driven Enterprise : What Drives the Data Competence
In the digital era, many enterprises highlight ‘data-driven business’ to define new business models and make decisions based on insights derived from data analytics. This session talks about how data changes customers and businesses, as well as what enterprises should consider before realising ‘data-driven’ values with real cases.
Speaker
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15:30 – 16:00
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Speaker Presentation 2
Turn Your Data to Gold Mine
Data is a new oil of Digital Economy, from traditional dashboard and reporting to Big Data / Augmented Analytics / Machine Learning / Artificial Intelligence.
Why users keep staying in Excel only for analysis? How can you leverage on Machine Learning and Artificial Intelligence to move towards data-driven approach and better achieve your business objectives? The market will never have enough data scientists. In order to survive, we have to change.
The world will never be the same again after COVID-19. This session studies the importance of data analytics for achieving market leadership.
Speaker
- Mr Greg Wong
Director of Analytics, Platform and Technology, Centre of Excellence, SAP Greater China
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Blockchain’s Role in Customer Relationship Management and Supply Chain
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16:30 – 17:00
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Speaker Presentation 1
Blockchain – Increasing Transparency and Traceability in Supply Chain and E-tailing
The session will take into account the need to understand blockchain technology which is tremendously important given the current global situation. While companies racing to digitise business to cope with the new normal, blockchain seems to be the next big thing for companies to automate services seamlessly.
The speaker will share his thoughts of blockchain technology solutions for supply chain management. The session will cover cases around the region and how blockchain is impacting real businesses in the global market perspective.
Speaker
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17:00 – 17:30
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Speaker Presentation 2
Have Control Over Your Own Data
The customer data leak happens occasionally, we always receive advertisements through phone calls or emails without giving out our information to the advertiser. Privacy protection is a challenge to CRM. Moreover, the duplication of CRM data and corruption of information due to problems with the CRM Database is also the pain points to enterprises.
An overview of the current CRM pain points and how the Blockchain technology can help to protect and manage the customer data will be given in this session.
Speaker
- Mr Jesse Co
General Manager, Blockchain Solutions Limited
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17:30 – 18:00
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Speaker Presentation 3
Using Blockchain for More Trust in Global Sustainable Supply Chains
Establishing higher sustainability in global supply chains becomes a key focus for companies around the world. Motivated by the rapidly changing political framework conditions due to the changing of consumer behaviours and the new investment standard with sustainability as a criterion imposed by fund managers, companies must ensure and prove that they take corporate social responsibility (CSR) seriously.
This is the reason why blockchain comes into the place. Companies can now show the place of origin and the harvesting & transporting conditions of their products in a credible, tamper-proof and transparent manner.
An overview on the current challenges and how blockchain can help to ensure and prove corporate social responsibility (CSR) will be given at this session
Speaker
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Affiliated Event
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18:15 – 18:30
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Asia’s Best E-tailing Awards Presentation Ceremony
The third edition of Asia’s Best E-tailing Awards aims to recognise the exceptional and inspirational accomplishments of the best e-tailing merchants, specialists and service providers. The online ceremony will be staged at Asian E-tailing Summit.
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