Mars is Taiwan’s No. 1 whey protein brand. Our whey protein is made from natural ingredients without preservatives and stands out for its good quality and great taste. We have been participating in the Beauty & Wellness Expo for the fourth consecutive year because the expo provides an important platform for us to reach out to more consumers and let them taste our whey protein. There is a common misconception that whey protein is only suitable for young people who are gym lovers. In fact, whey protein is also good for the elderly because it can be absorbed quickly and help them to build muscle. We started to promote whey protein to elderly people two years ago. We appreciate the HKTDC for organising guided tours to visit our booth. The number of visitors coming to our booth has exceeded our expectation. We expect our onsite sales will increase by 30% to HK$200,000 from last year.

The silver economy and healthy lifestyle are the public highlights of this year’s Beauty & Wellness Expo. As Hong Kong’s largest health and beauty retailer and the No. 1 Customers’ Favourite Brand, Mannings is happy to participate in the HKTDC Beauty & Wellness Expo for the first time, helping the general public to lead a healthy lifestyle and encouraging the elderly to stay youthful and embrace the future. During the expo, Mannings offers five complimentary health tests to the public, including health pod, body composition analysis, becon analysis, bone density and cardiovascular health. Through a diverse range of products and services, smart health technology, and Mannings’ professional community health team, Mannings is committed to promoting ‘holistic wellness’ and providing one-on-one professional consultation to seniors, helping them select the best-fit wellness products. To support the silver economy, Mannings has selected a variety of products, including nutritional supplements, joint health products and skincare products, to empower individuals of all ages to stay vibrant and maintain a healthy lifestyle. On the first day of the expo, 300 visitors completed our health tests, exceeding our expectations. We anticipate that 2,000 visitors will have taken our complimentary health tests during the five-day expo. Responses have been overwhelming. We would like to thank the HKTDC for its all-round promotional efforts. Mannings is honoured to participate in the pre-fair press conference, which was attended by more than 100 media representatives. The HKTDC also arranged KOL Fung So Bo to take a video highlighting Mannings’ complimentary health tests designed for the elderly.

Citiscent is a fragrance retailer operating one shop in Tsim Sha Tsui. Our fragrance products are inspired by Hong Kong’s four seasons, day and night which can evoke Hong Kong people fond memories of the city. Tourists from different places can feel the rhythm and charm of Hong Kong. This is our second time participating in the Beauty & Wellness Expo. We are happy to see the debut of the Scentsation Zone, showcasing a range of perfumes and aromatherapy products offered by various brands that can attract the attention of fragrance lovers. We have received favourable responses from both new and existing customers. Existing customers tend to spend more because we provide attractive offers at the fairground. We expect our onsite sales will reach HK$100,000. Average spend per customer is HK$700. The expo has enhanced our company’s exposure because so many visitors came to our booth. We’ll definitely come back next year.

Hong Kong provides an important gateway for Polish companies to develop the Asian market. As part of our ‘Going Global 4.0’ programme to support innovative companies to develop global markets, we have set up the Polish pavilion at the Beauty & Wellness Expo for the first time. We have led a delegation of 10 innovative companies, showcasing aroma candles, skincare products, nutrition products, caviar essence cream, essential oils and hair-growth serum which are made from natural and organic ingredients. As the expo attracts many visitors from Hong Kong and Mainland China, it provides a good opportunity for us to understand the needs of consumers and look for new distributors in this region. We are also looking into the possibilities of importing beauty and wellness products from Hong Kong. The expo has created many business opportunities.

Eternal Beauty Holdings Limited, listed on the Main Board of the Hong Kong Stock Exchange on 26 June this year, is currently the largest perfume group in Mainland China, including Hong Kong and Macau, based on retail sales in 2023 (excluding brand-owner perfume groups). Our portfolio is extensive: we sell and distribute 72 internationally renowned brands across categories such as perfume, home fragrance, cosmetics, skincare, personal care, and eyewear, alongside our proprietary brand, Santa Monica. Making our debut at the Beauty & Wellness Expo 2025, we are pleased to present our diverse brand portfolio while engaging directly with consumers to better understand their evolving needs. Together with our affiliate, the International Fragrance Association, the Group is also delighted to release the 2025 Hong Kong and Macau Fragrance Market Trends White Paper on the first day of the Expo. The white paper reveals that emotional wellness is driving growth in the fragrance market, while home fragrance is becoming increasingly prevalent, with adoption now reaching 81%. The Group has established seven Perfume Box stores in Mainland China, with our eighth flagship store in Shanghai Xintiandi expected to open before the end of 2025. Looking ahead, we plan to launch our first fragrance experience flagship store in Hong Kong in 2026, offering customers an immersive opportunity to discover the unique charm of both international and niche fragrance brands. At the Expo, we were encouraged by the enthusiastic response from visitors, which highlighted strong interest in home fragrances as well as in our Santa Monica perfume and home fragrance collections. Consumers spent an average of over HK$500 on our products and showed keen curiosity in exploring a wider range of niche fragrance brands.

Launched four years ago, The Scentist is a local brand offering perfumes, scented candles and diffusers. Our fragrance products are handcrafted from natural ingredients imported from Germany and Korea. This is our second time participating in the Beauty & Wellness Expo. The expo is important to our company because more and more consumers know our brand. Our Around the World perfume collection takes you to 19 fascinating places around the world. Each place has a unique scent. The launch of the Scentsation zone and the HKTDC’s social media promotion successfully attracted more consumers to visit our booth and know more about our products. We expect our onsite sales will increase by 10-20% to around HK$30,000. Average spend per customer is around HK$1,000.

Lush is a UK fresh cosmetics brand that emphasizes reducing excessive packaging with naked products, supporting ethical sourcing, and maintaining no animal testing policies. Perfumes sold in Hong Kong are manufactured in the UK, while some beauty products are made in Japan. Most products are shipped to Hong Kong via sea freight to reduce carbon footprint. We have our own kitchen in Tsuen Wan where we manufacture handmade fresh face masks and shampoo bars. Our best-selling Deep Sleep Magnesium Massage Bar is popular citywide and helps improve sleep quality. To coincide with our debut participation in the Beauty & Wellness Expo, we conducted two workshops demonstrating how to use the Deep Sleep Magnesium Massage Bar with unique massage techniques to effectively relax tense muscles and nourish the skin. This expo provided us with an excellent opportunity to connect with the general public, and we distributed free samples to visitors who subscribed to our eDM. HKTDC did an outstanding job promoting our Deep Sleep Magnesium Massage Bar and the new ‘Scentsation’ zone through social media and pre-fair press conferences. More visitors came to our booth to purchase Lush products, with average spending per customer around HK$300.

HUBBA Lab, under St. James' Settlement, is an innovative, challenging, and inspiring experiential platform designed for individuals aged 50+. It aims to broaden participants’ horizons, enhance their self-confidence, and encourage them to create a meaningful second chapter in their lives. The programme offers a variety of experiential activities that promote physical, mental, and social well-being, along with volunteer training and service matching tailored for the 50+ community. In response to the high footfall at consumer exhibitions and the government’s promotion of the silver economy, we participated for the first time in the Silver Products Zone at the HKTDC Beauty & Wellness Expo to promote HUBBA Lab and recruit volunteers aged 50 to 68. We are pleased to know that the level of interest has been encouraging from 50+ visitors, with over 200 individuals already signed up to join HUBBA Lab’s activities

PicoLabb is a premier health technology brand under IPC Works Ltd. Our mission is to provide cost-effective, professional-grade solutions through pioneering technology, empowering users to relieve pain, prevent chronic conditions, and take charge of their well-being. We have been participating in the Beauty & Wellness Expo for the fourth consecutive year to promote our brand to more consumers. PicoLabb has become a well-known health technology brand. Every year, we take this good opportunity to announce the launch of self-developed products at our booth and explain new product features to consumers. This time we are pleased to launch Pico Healer, a home device that can relieve pain. Pro Healer incorporates top-grade chips and allows free rotation in any angle and height to meet the needs of users.