More is the most popular beauty and lifestyle digital media platform in Hong Kong. With 75,000 registered members, iTrial owned by More is the largest beauty care experience-sharing platform in Hong Kong. We have invited a top Korean beauty brand – medicube to participate in our pop-up store at the Beauty & Wellness Expo and this is the first physical fair for this brand in Hong Kong. Representatives from medicube have onsite product demonstrations and let beauty lovers try their skincare devices. We have arranged two KOL sharing sessions at our pop-up store every day during the fair period. This pop-up store has attracted a lot of visitors and responses from visitors are overwhelming. medicube is showcasing six different models of skincare devices at the expo and we expect onsite sales volume is about 500 sets. We are happy with the results. The Beauty & Wellness Expo provides a perfect platform for beauty brands to reach out to the public. We’ll partner with different beauty brands to set up pop-up stores at the expo next year.

BE.ST Organic is a brand for Australian-made organic skincare products which do not contain any toxic and harmful chemicals. We have created a dedicated WhatsApp group to strengthen our communication with customers and announce new promotional offers. At this year’s Beauty & Wellness Expo, we highly recommend Super Vitamin C Brighten Bubble Cleanser to consumers because this new product brightens skin tone, removes impurities and blackheads, and shrink the pores. More visitors have come to our booth to try our products as compared to last year. To enhance their shopping experience, we offer more free gifts and delivery service to consumers who buy our skincare products at the fairground. Average spend per customer is HK$1,000, up by about 30% over last year. Our onsite sales turnover hit HK$200,000 during the first two days of the expo. Riding on this momentum, we expect that our total onsite sales for the five-day expo will reach HK$500,000.

Cupid Hair is our brand for hair care products and services. This is our third time participating in the Beauty & Wellness Expo. We maintain our presence at the expo because we can promote our brand and attract new customers every year. Many Hong Kong people are facing different hair problems. As we see an increasing demand for our hair care products and services, we have increased the number of our booths from three to four at this year’s expo. We have more than 20 hair therapists here to do scalp tests for visitors and provide them with professional advice on how to choose the right hair care products and services to solve their hair problems. We have paired up with a metaphysics app to provide personal image design services to visitors. We hope to achieve onsite sales of HK$80,000.

We are the sole agent of BHAWA spa products in the Greater China region. BHAWA, a quality spa operator in Thailand, started to cooperate with us in early 2022. We are participating in Beauty & Wellness Expo for the second time to approach new customers and increase the exposure of our brand. This year we are promoting a new coconut collection covering coconut Himalayan salt scrub, coconut hair treatment and coconut oil. We sell our products to customers through our online store. The physical expo provides a good opportunity for customers to try our products. Apart from local consumers, we expect that some consumers from Mainland China will also visit our booth. Average spend per customer is about HK$500 and we hope that we’ll be able to achieve HK$30,000-40,000 in onsite sales turnover. At the expo, we have also got in touch with 2-3 retailers who are interested in cooperating with us.

As a global cross-border e-commerce platform, HongKong Mall provides customers with a wide variety of products with global characteristics while offering cross-border sales services to merchants and helping them develop online business. This is our third year participating in Beauty & Wellness Expo. We provide offline sales channels to HongKong Mall’s merchants, allowing customers to experience the products of our merchants directly so that both parties can enjoy the convenience of the O2O consumption model. This year we are showcasing different brands such as Suisse Reborn, Dr. Schafter and Dr. Bauer. One of HongKong Mall’s merchants provides the first non-invasive glycation testing service in Hong Kong for free. This year, customers are more willing to spend than in previous years, and the atmosphere at the fairground is also more vibrant. We expect to achieve six-digit onsite sales turnover this year, and sales turnover on the first day of the expo saw double-digit growth compared to last year. We’ll continue to join the expo next year.

Phoelia Group and Healthy Square H2, a new brand of Human Health Group, have joined hands to open BTO Centre in Tsim Sha Tsui on 6 August. Back to Origins (BTO) is particularly suitable for those who care for their health condition, prefer natural pathology and request for pain relief. Beauty & Wellness Expo provides the best timing and platform for us to promote BTO Centre to the public. By using state-of-the-art health equipment to provide painless treatment, our professional team can help people achieve pain-free life, top performance, perfect body, perfect skin, postpartum recovery and relaxation. At our booth, visitors have a good opportunity to experience the benefits of painless treatment. We have met with visitors not only from Hong Kong but also from overseas. Responses from visitors are quite good. After trying our treatment, more than 10 visitors have signed up for our treatment courses on the first day of the expo. As painless treatment is a huge market, we expect more visitors will join our treatment courses in the next few days of the expo.

Summer Herb is the first herbal pharmacy in Hong Kong which was opened in Tsim Sha Tsui in 2022. We are an exclusive distributor of a number of overseas herbal brands in the Asian region. Currently, our herbal medicine is imported from Korea, Macau, New Zealand, Spain and Thailand. We are happy to present our new brand – Summer Herb at Beauty & Wellness Expo after the pandemic. Our main goals of joining the expo for the third time are to increase the exposure of Summer Herb and to introduce preventive medicine and natural remedies to consumers. Our best sellers at the expo include various herbal medicine that can cure insomnia, protect liver and eliminate toxicant. Separately, we are pleased to attend the press conference arranged by the HKTDC that helps to promote our herbal treatment.”

Created since January 2020, Hieggo is a YouTube channel that invites doctors and professionals to share health knowledge with the public. With 500,000 subscribers, Hieggo has produced more than 2,000 episodes of videos. I feel very happy that the HKTDC proactively invited me to participate in Beauty & Wellness Expo, such a large-scale and meaningful event in Hong Kong. The Hieggo Pavilion is exhibiting here for the first time, bringing a wide range of health products and special offers. To stimulate sales, we distribute 2,000 lai-see red packets to visitors every day during the five-day expo. I have also set up a stage in the Pavilion and invited doctors and professionals to share wellness knowledge with the public. The atmosphere at the Hieggo Pavilion is very lively. To provide positive and correct health knowledge, I produced four videos every day during the pandemic. Although COVID-19 is over, I still keep producing one video every day and hope that Hieggo can help everyone.