The new US tariff policies have impacted 10% of our export share, prompting us to focus more on the Asian market at this stage. The Gifts & Premium Fair has provided us with a platform to connect with buyers from Japan, Singapore and Taiwan. Our mid- to long-term plan is expanding into the Australian and European markets. The concurrent fairs have attracted interest from fashion and houseware buyers. On the first day alone, we secured several orders from the Asian market and anticipate achieving total sales of over US$500,000 at the fair.

The primary objective of our participation in this exhibition is to expand into overseas markets, particularly in Southeast Asia, including Japan, Singapore, and Malaysia. Through Click2Match, we established strong connections with Malaysian buyers prior to the event, resulting in significant outcomes. This exhibition has facilitated substantial gains; in addition to reinforcing our existing client relationships, we successfully developed a network of new buyers and agents in Japan. These achievements have enabled us to engage with customer segments that were previously challenging to access, surpassing our expectations.

I have been attending the HKTDC Hong Kong Gifts & Premium Fair for 25 years. This year, we project purchases of about USD 1 million this year, staggered to navigate market dynamics like U.S. tariffs. Click2Match business matching platform has proven invaluable, intelligently guiding buyers like me to recommended exhibitors offering quality products at competitive prices. The dynamic QR codes and AI-driven tracking further enhance the experience, ensuring seamless networking and procurement.

Over the years, the fair has consistently facilitated us placing orders ranging from US$500,000 to US$1 million annually. The convenience brought by tools like Exhibition+ and Click2Match has streamlined the procurement process, allowing us to efficiently explore collaboration opportunities without the need for frequent travel. Despite the challenges posed by global trade wars, these events have underscored opportunities for ASEAN countries, making products from Thailand and similar nations more competitive. The fair attracted a diverse array of exhibitors from the Philippines, Indonesia, Malaysia, and beyond, further enhancing the fair's appeal.