Rabbits are symbols of cuteness and vitality in popular culture. The pink color and the bunny's simple, round - faced design with blushing cheeks are likely inspired by the kawaii (cute) aesthetic trend. This aesthetic emphasizes adorability and charm, aiming to create an endearing and eye - catching accessory that can appeal to those who like cute - themed items. The "SUP" text on the strap may also add a trendy, street - style element, combining cuteness with modern fashion trends.