Project Briefing and Building Overview: Established in 1929, Chow Tai Fook is a market leader in China's jewelry market. Over the past 90 years, Chow Tai Fook Jewelry has become the world's most trusted jewelry, having focused on mainstream jewelry and precious jewelry products, including jewelry settings, platinum/K-gold products, gold products, and watches. Chow Tai Fook has steadily grown in markets with different customer segments through its differentiation strategy and offers a personalized consumer experience. Through the provision of diversified products, services, and sales channels, the Group caters to their needs at different stages of life. The Group's differentiated brand strategy is centered on Chow Tai Fook's flagship brands, with the successive launch of targeted retail experiences and other individual brands such as HEARTS ON FIRE, ENZO, SOINLOVE, and MONOLOGUE, each of which carries the lifestyle attitudes and personalities of different customer segments. By September 2021, Chow Tai Fook will have 5,000+ retail locations in China.

Main products: 999.9 pure gold jewelry, natural diamonds, gemstones, jade, jadeite, South Sea pearls, Japanese pearl jewelry, jewelry inlay, platinum/K gold products, watches and clocks

Products we supplied: Jewelry display showcases, jewelry boutique cabinets, jewelry high showcases, jewelry front cabinets, jewelry window display showcases, jewelry island display showcases, jewelry curved cabinets, lion's head boutique window stand cabinets, round rotating bead display cabinets, jewelry wall cabinets, jewelry stand showcases, VIP jewelry display cabinets, jewelry props, jewelry experience tables, sofas, coffee tables, checkout counters, small mirrors, light boxes, picture frames, ceiling lights, carpets, logos

Services we supplied: Design, production, transportation, installation, after-sales maintenance and repair

Chow Tai Fook Jewelry as a chain brand, the speed of opening stores is very fast. There will be shopping mall stores, also have street stores. There will be old stores renovation will also have new stores open. Store project area is usually relatively large, generally in 120 square meters, 200 square meters, 300 square meters or a larger area of the store, which the demand for jewelry display cabinets is also very large. In addition, the chain brand internal approval information process is cumbersome, layers of communication; need to interface with multiple people at the same time, so customers in the selection of jewelry display cabinet supplier is very concerned about whether the supplier production level is professional, whether there is sufficient storage capacity, and whether there is good understanding, communication and co-ordination ability.