Licensing Hub Programme

<input id="tab27" class="tab-input" checked="checked" name="date" type="radio" /> <input id="tab28" class="tab-input" name="date" type="radio" /><div class="date-tabs"><label id="label27" class="date-tab" for="tab27">27 Apr 2026 (Mon)</label> <label id="label28" class="date-tab" for="tab28">28 Apr 2026 (Tue)</label></div><div id="schedule28" class="schedule-container"><div class="date-header">28 Apr 2026 (Tue)</div><div class="schedule-row"><div class="time-column">12:30 - 13:30</div><div class="session-column">Chinese Mainland Pavilion Exhibitor Pitching</div></div><div class="schedule-row"><div class="time-column">14:30 - 15:30</div><div class="session-column"><a class="session-title" href="#4">授權與電子商務的融合：<br />IP產品全球化發展的機遇與策略</a><br /><div class="logo-note"><img style="width: 100%; max-width: 200px; height: auto;" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2026/04/hkecsc.jpg" /></div></div></div><div class="schedule-row"><div class="time-column">16:10 - 18:10</div><div class="session-column">IP x e-Commerce Exhibitor Pitching</div></div></div><div id="schedule27" class="schedule-container"><div class="date-header">27 Apr 2026 (Mon)</div><div class="schedule-row"><div class="time-column">11:30 - 12:30</div><div class="session-column"><a class="session-title" href="#3">授權 × 電商：將IP產品轉化為全球商機</a><br /><div class="logo-note"><img style="width: 100%; max-width: 200px; height: auto;" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2026/03/ecahk.jpg" /></div></div></div><div class="schedule-row"><div class="time-column">14:00 - 15:00</div><div class="session-column"><a class="session-title" href="#5">Exhibitor Pitching<br />By Chuliang Technology (HK) Limited</a></div></div><div class="schedule-row"><div class="time-column">16:30 – 17:30</div><div class="session-column"><a class="session-title" href="#2">從螢幕到銷售—<br />直播電商如何放大IP價值並促進商業轉化</a><br /><div class="logo-note"><img style="width: 100%; max-width: 200px; height: auto;" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2026/04/hkfec.jpg" /></div></div></div></div><div id="workshopModal" class="modal"><div class="modal-content"><div class="modal-header"><h2>Youth Empowerment Workshop</h2><a class="close" href="#">×</a></div><div class="modal-body"><p>To nurture the students and emerging designers, the Youth Empowerment Workshop aims at exploring how to develop creative ideas and design into market-ready IPs, and the landscape of career in licensing, including the indispensable skills necessary for success in the industry.</p><p>Licensing industry expert will share practical insights with the participating institutes of Hong Kong Licensing Force Showcase.</p><p><strong>Format:</strong> Workshop</p><p><strong>Language:</strong> Cantonese</p><p>Space is limited. Please reserve your seat via the link below.</p><a class="reserve-btn" href="https://forms.office.com/r/xbN7s50G6S" target="_blank" rel="noopener">Reserve Your Seat Now</a><p><small>Successful applicants will receive a confirmation email prior to the event.</small></p></div></div></div><div id="2" class="modal"><div class="modal-content"><div class="modal-header"><h2>從螢幕到銷售—<br />直播電商如何放大IP價值並促進商業轉化</h2><a class="close" href="#">×</a></div><div class="modal-body"><p>This panel explores how livestream commerce is transforming the way IP-based products engage fans and drive sales. Experts will share how to match the right IP with the right product and audience, and offer practical tips on creating compelling livestreams that turn viewer engagement into real purchasing decisions.</p><p><strong>Format:</strong> Panel Discussion</p><p><strong>Language:</strong> English</p></div></div></div><div id="3" class="modal"><div class="modal-content"><div class="modal-header"><h2>授權 × 電商：將IP產品轉化為全球商機</h2><a class="close" href="#">×</a></div><div class="modal-body"><p>This workshop explores how IP products can leverage e‑commerce platforms to expand into overseas markets and build brand awareness. Learn how IP owners and licensors can use digital platforms as effective market‑entry and branding tools—reaching global consumers, testing new markets, and unlocking new commercial opportunities beyond traditional licensing channels.</p><p><strong>Format:</strong> Workshop</p><p><strong>Language:</strong> Cantonese</p></div></div></div><div id="4" class="modal"><div class="modal-content"><div class="modal-header"><h2>授權與電子商務的融合：<br />IP產品全球化發展的機遇與策略</h2><a class="close" href="#">×</a></div><div class="modal-body"><p>This seminar explores how knowledge, intellectual property, and AI can be leveraged to build a successful eCommerce strategy for Southeast Asia. Participants will gain insights into key 2026 eCommerce trends, regulatory and IP considerations, and real-life case studies to develop a cost-effective, operationally efficient go-to-market approach.</p><p>Designed for Hong Kong brands, SMEs, and startups, the session delivers practical takeaways, useful tools, and networking opportunities to help businesses future-proof their growth and capitalize on Southeast Asia’s dynamic digital economy.</p><p><strong>Format:</strong> Workshop</p><p><strong>Language:</strong> Cantonese</p></div></div></div><div id="5" class="modal"><div class="modal-content"><div class="modal-header"><h2>IP 與虛實結合場景的交匯</h2><a class="close" href="#">×</a></div><div class="modal-body"><p>本場分享將介紹 PARTDAY 如何把 IP 從⻆⾊形象延展為可進⼊真實場景、可與內容及玩法結合、並可持續商業化的資產。內容將涵蓋品牌與 IP 介紹、現有場景應⽤，以及商品授權、聯名營銷、主題活動、互動設備與遊戲合作等多元模式，展示 IP 與虛實結合場景交匯下的全新商業可能。</p><p><strong>Format:</strong> 推介會</p><p><strong>Language:</strong> 普通話</p></div></div></div>

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ilovecharacter

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香港國際授權展 2023

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特別通告: 香港會議展覽中心於2010年1月實施平安咭制度

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Brand Jam

活動程序表 2022

活動程序表-2023

Licensing Corner

「漫」遊商場：UBL完美投籃MyTOWNKL掀起熱潮

謝謝

Licensing Biz

香港貿發局香港國際授權展 2024

亞洲授權業會議 2024

香港國際授權展及亞洲授權業會議2024

香港國際授權展及亞洲授權業會議2023

英媒體公司藉「香港國際授權展」拓亞洲市場

會議議程

國際羽球品牌於授權展認識業界鉅子 推聯乘羽壇商品搶攻亞洲市場