The Greater Bay Area Homeland Youth Fund is a Hong Kong-based charity established in 2019, focused on empowering youth through education, employment, and entrepreneurship support in the GBA region. With the motto "Empowering Youth, Empowering Tomorrow," the organisation provides mainland study tours, university visits, and career resources to help Hong Kong youth "seise GBA development opportunities."

Participating for the third year, the Fund leveraged the TTC expo's weekday schedule to directly engage students: "We particularly value the Thursday-Friday sessions to reach student visitors." Their booth offered instant membership sign-ups with souvenirs, collecting 200+ new members while promoting GBA-focused information portals and exchange programs.

The team noted exceptional outreach results, with membership conversions doubling last year's figures. "This expo remains our most effective platform for youth engagement," a representative stated, highlighting successful collaborations with schools for mainland campus tours that "go beyond online research to offer real-life exposure." Plans are underway to expand their 2026 booth size and interactive elements.

Michelle, Administrative Officer at Tung Wah College, oversees student recruitment and promotion. The self-financing institution is renowned for medical programs like Radiography, Medical Laboratory Science, and Physiotherapy, offering alternative pathways beyond Hong Kong's top 8 universities.

The college aimed to raise awareness among secondary students (Form 4-5) and mainland Chinese parents, providing QR codes for program inquiries. "We’ve connected with many mainland families—about 3-4 out of 10 visitors asked about admission routes for Gaokao students," Michelle noted.

The footfall in this expo has exceeded their expectations, with 1,000 promotional bags distributed in two days. School tours (guided student groups) boosted early traffic. Michelle deemed it a success: "The experience has been positive overall," particularly in reaching mainland audiences. Plans to refine digital engagement tools were hinted at for future expos.

The Fire Services Department (FSD) of Hong Kong, represented by Assistant Divisional Officer Kam Chi-hang from the recruitment team, showcased its five main recruitment positions at the Education & Careers Expo. These roles included Fire Officer, Contract Ambulance Officer, Ambulanceman, and Fire Station Control Officer. The exhibition aimed to attract potential candidates by highlighting "the physical and strength requirements for entry" and offering interactive experiences such as trying on uniforms and learning about daily responsibilities. The FSD also emphasised competitive "salaries, promotion ladders, and special allowances" to appeal to diverse age groups, from youths to elderly visitors.

The department sought to raise public awareness about its specialised teams and career opportunities, hoping to "increase their understanding of FSD's work and spark their interest." The event was deemed successful, with a lively atmosphere and engagement from various demographics. Officer Kam noted, "The exhibition atmosphere is bustling," and appreciated the chance to connect directly with the community, reinforcing the FSD's outreach goals.

Established in 1966 as a statutory body, the Hong Kong Trade Development Council (HKTDC) promotes Hong Kong's trade through its network of 51 global offices. At the exhibition, HKTDC focused on promoting its brand-building services and recruitment initiatives, including the Executive Trainee Programme and Project Officer positions. The primary objective was talent acquisition through CV collection and direct recruitment, successfully establishing connections with potential candidates and recruitment platforms.
The HR team confirmed the exhibition yielded positive results, creating valuable professional networks.

Darren and Terence from TechJob Asia introduced their innovative AI-powered job platform, which differentiates itself from traditional services by offering "AI features to help optimise CVs and practice interview processes." As first-time exhibitors partnering with HKTDC, they provided free AI services including instant CV feedback and an AI interview practice station, demonstrating how "new AI technologies can revolutionise job searching beyond conventional methods."

The primary goal was to showcase their cutting-edge tools, particularly their pioneering AI interview function - claimed to be Asia's first - to help job seekers enhance their applications. The response exceeded expectations, attracting diverse attendees from secondary students to professionals with 20-30 years' experience, all keen to learn about AI-assisted career development. "All our sessions - AI interviews, CV clinics and consultations - were fully booked," reflecting strong demand.

The team found the experience invaluable for product development, noting attendees' enthusiasm: "The atmosphere was fantastic with high demand for our services." This successful debut demonstrated significant market interest in AI-driven recruitment solutions.

Ms. Frances Yim, Executive Director of The Prince Philip Dental Hospital, introduced the institution as Hong Kong's "one and only dental teaching hospital," training 90 dentists annually through six-year programs with clinical rotations. The hospital also nurtures 100-200 dental specialists and serves as a public healthcare provider, continuously recruiting patients for teaching purposes.

While the hospital previously participated in media campaigns (e.g., Ming Pao advertisements), this year's physical booth allowed direct engagement. "Many students [staffed our booth] to explain our hospital’s role and programs," Yim noted, achieving dual goals of student recruitment and patient enrollment for clinical training.

Despite limited interactive exhibits compared to peers, the booth attracted 200-300 daily visitors. Yim deemed the outreach "well worth joining," praising government support and confirming plans for expanded participation: "Next year, we’ll need a bigger booth." The hospital’s hands-on approach—leveraging student ambassadors—proved effective in conveying its unique academic-clinical hybrid model.

Jane is a former teaching assistant in primary education currently working part-time in secondary school, who attended the Education & Careers Expo to explore new job opportunities while transitioning careers. As a non-fresh graduate, they sought practical advice on CV improvements, noting, "Sometimes the CV format I used as a student isn't suitable now... [The expo] helped me revise it to better match recruitment expectations."

The primary goal was to gather industry-specific information efficiently. The attendee praised the expo's organisation, highlighting the "clear booth layouts, ample lighting, and well-sized promotional materials," which made navigation quick and straightforward. They also commended the staff-exhibitor coordination: "During queues, staff consistently checked if we were in the right line, ensuring a smooth experience."

Regarding outcomes, the attendee found the event inspiring, stating, "Each booth’s categorisation was clear—I could easily find the information I needed." Overall, the expo successfully delivers targeted career insights.

Scarlett a secondary school student currently enrolled in Visual Arts (VA) courses, attended the expo to explore diverse career pathways beyond their initial interest in artistic fields. As they explained, "We normally just learn from textbooks or teachers' lectures, but here professionals gave us in-depth explanations that helped us understand much more." This exposure proved particularly eye-opening when discovering unexpected options like firefighting, which appealed due to its "high salary and challenging nature" - aspects they hadn't previously considered. Their main objective was to broaden horizons, and the expo was delivered through immersive activities. They especially valued trying the firefighters' pull-up equipment and police reaction tests, noting enthusiastically: "There were so many different professions represented, all with experts explaining things and letting us participate in hands-on activities." These interactive elements effectively complemented the career advice received. When asked about the overall experience, they praised the vibrant atmosphere: "The energy was amazing - people were so passionate!" They particularly appreciated how "the staff explaining everything were incredibly patient and thorough." The event successfully transformed their perspective, moving beyond their original design-focused aspirations to consider wider possibilities.

Cathy Jiang, a Year 2 student majoring in Business Management and Psychology at HKU SPACE, attended the expo to explore career options, stating, "I’m here to understand Hong Kong’s job market and employment policies, like those from the Labour Department." Unsure of her career path, she sought guidance from official institutions such as the Hong Kong Trade Development Council (HKTDC), noting, "I’ve learned a lot about formal career exploration channels here."

Her primary goal was to gather insights for early career planning, which the expo successfully delivered. Cathy praised the event’s atmosphere: "Everyone was very enthusiastic, and there were many interactive booths." The experience provided valuable exposure to Hong Kong’s employment landscape, helping her narrow down potential career directions.