HKTDC Hong Kong Electronics Fair (Spring Edition) - Exhibitors' and Buyers' Comments

Exhibitors' & Buyers' Comments

Empowered with decades of experience and expertise in organising trade exhibitions, the Hong Kong Trade Development Council (HKTDC) is reputed internationally for its outstanding performance.

Our trade exhibitions have been the distinctive platforms where both exhibitors and buyers alike explore business opportunities. At HKTDC's world-class events where buyers and exhibitors from different countries and regions converge, our comfortable and convenient venue provides the perfect venue where they can negotiate business, exchange the latest market intelligence, and establish business contacts.

The HKTDC sincerely invites you to join this exhibition, to explore the way to success.

Exhibitors’ Comments

“We are an exporting manufacturer headquartered in Hong Kong specialising in developing and manufacturing audio accessories. Our current feature products are headsets for gaming purposes as well as a sports series of headphones and earphones. We have been serving ODM/OEM clients worldwide for over 20 years and we have been a faithful participant of the Fair for over two decades. Reason being we see a concentration of quantity buyers from all regions. Within the first 2 hours on the first day we already made more than 30 new contacts. I would say the Fair is a perfect platform for us to market our products. The organiser has done a good job attending to the needs of the exhibitors and promoting the Fair. It’s good value for money for us.”
Rocky Sharma, Product Development Manager, Cobalt Industrial Co. Ltd., Hong Kong
“Our over one-century-old Telefunken brand stands for the proud tradition of quality and innovation for consumer electronics. We have been coming to the Fair for several decades as a buyer and this is the first year we are taking part as an exhibitor to attract new partners from the U.K., the Americas and Asia to drive our new business model. Telefunken now operates under the concept of forming an alliance of partners through granting licences. We found the Fair a good platform for us to meet potential partners from our target markets. So far, we have made quite a few contacts with potential partners. Our participation at the Fair as an exhibitor is paying off. The organisation of the Fair is very professional. We will take part in the Autumn Edition as an exhibitor again.”
Burkhard Schier, Product Manager, Telefunken Licenses GmbH, Germany
“We are the new kid on the block; however, we have achieved great success in the past one-and-a-half years. Our young and dynamic team has come up with innovative in-vehicle electronic gadgets for riders around the world to have more fun, while our marketers come to the Fair to develop markets overseas. This is the third time we are taking part in the Fair; it has worked very well for us, providing the primary platform for us to meet new and existing distributors from all regions. In the first couple of hours of the Fair, we already made many new contacts from the U.S., Germany, France, Japan, Russia and elsewhere. We target on reaching a total order amount of 1 million U.S. dollars during the Fair.”
Evon Chow, Director of Marketing, CAMi (HK) Company Limited, Hong Kong
“Our company develops and retails health and wellness products for sale mostly to mainland China, Hong Kong and Macau. Currently our primary market is China where we already have more than 30 outlets and aim at adding up to 100. We have exhibited our product range that spans relaxation, fitness, therapeutic and diagnostic categories at the Fair for several years to attract customers. On the first day alone, we made many new contacts from the Middle East and Asia. The Fair gives the OTO brand international-level exposure. It is useful to us in terms of expanding our business. Some of our major dealers came to us through this Fair in previous years. Some of the new business leads from the current Fair also appear to have great potential.”
Jenny Siu, Marketing Manager, OTO Bodycare (H.K.) Ltd., Hong Kong
“Our core competence is IC design, primarily chipsets for digital TVs and personal navigation devices. We benchmarked our European counterparts at first and later we realised many of the trailblazers in our industry are in Asia. Therefore, here we are for the first time at the Fair to promote our business and to gain industry insights by learning the market demand in order for us to improve customisation. The Fair is eye opening and the organisation is perfect. For example, we practically redesigned the whole booth on the eve of the opening and we were astonished when we found the booth construction all done in time for business the next day. Such efficiency is not seen anywhere else in the world. Also, we have had a good run during the Fair, receiving interesting enquiries of good business potential.”
Ilia Savinkov, Head of Economic Analysis & Marketing, RC Module, Russia
"Our company is a German family-owned operation started 30 years ago. Today, it is one of the biggest importers in Germany, bringing 12,000 containers full of household appliances to Germany and the rest of Europe every year. We are licensed to sell products sourced in China under the AEG brand. The main purpose for exhibiting at the Fair is to maintain the AEG brand and to develop business. It has been a good investment for us to come to the show. There is a good concentration of importers and exporters."
Henrik Qvist, Managing Director, Clatronic Far East Limited, Hong Kong
“We manufacture mobile device accessories for the global marketplace, build accessory lines for name brands such as Hugo Boss and Diesel, and license brands, such as with the Lady Gaga series. The idea came to me 3 years ago -- people are so attached to their personal mobile communication devices so why not brand the accessories and make them fashionable? The market responds well to the concept and the business has been good since launch. We have factories in Dongguan and Germany and we come to the Fair to meet buyers to improve our distribution channels around the world. Since our line of business is highly fashion sensitive, the schedule of the yearly Spring and Autumn Editions of the Fair coincides perfectly with our buyers' schedule of seasonal inventory resets.”
Johnny Lam, President/CEO, Evatrade Co. Ltd, Hong Kong
“We came to the Fair in October last year to open up markets in Europe, Middle East and Asia. And we won a windfall of orders amounting to 20 million US dollars! This time, we hope to reach the same target. Are we coming back again in the Autumn? Of course we will. Hong Kong is the ideal place for us to meet European buyers for HDTV components. The new brand name "Vishorn" was launched in 2010 for the HDTVs. Our strategy is to avoid competition with other Korean electronic giants head-on and focus on cultivating smaller, secondary markets and niche customers such as hotels. Established 8 years ago, our business is going global.”
James Kim, Managing Director, Skymedia Co. Ltd., South Korea
“I invented the mini water cooler 15 years ago, then we added a replaceable filter which had passed stringent licensing tests. Now we have this quiet, energy efficient, well made tap water cooling and filtering set branded ‘Little Luxury’. The product is engineered and developed by my team of specialists in South Africa, manufactured in Ningbo, China, and marketed and managed in Hong Kong. We make the Fair our launch pad to take the business global. With the many new contacts we made and good business commitment we got from potential partners from Spain, Italy and Brazil at the Fair, we feel excited and confident that our business will do well.”
Gary Flax, CEO, Innovation Plus Co., Ltd., China

Buyers’ Comments

“I am a regular at this Fair and have established many good contacts here. Starting from early this morning, I have had meetings nonstop talking to new and existing business partners. Now I am on my way to the next meeting. This is a good place for me to source all sorts of electronics products for my own company as well as my associate companies in the U.S. The size of the Fair can be daunting at first but after coming here for several years I have learned the lay of the land and now I know my way around to find the things I look for. When it comes to electronics products, this Fair is essential.”
Gary Juliano, President, Blazon Direct, Inc., U.S.A.
“I have attended both the Spring and Autumn Editions of the Fair in the past two years. It's easier to come here for sourcing than searching the Internet as the exhibitors display all sorts of interesting products in the best way possible. The organiser has done an amazing job presenting a vast array of products reflecting new trends in the market. I take note of the Small-Order Zone, which is a new feature this year, and applaud the idea. The Small-Order Zone offers buyers the flexibility to buy smaller quantities to minimise risk. We get to sample new products, and test our market with them before committing to a larger quantity. My company is headquartered in Dubai and we used to sell to the entire Middle East region. Due to regional conflicts, we now sell to Saudi Arabia only. The Small-Order Zone suits us well to meet the challenges of market uncertainties.”
Rani Al Malla, Product Development Manager, Memory Technology Saudi, Saudi Arabia
“We have 25 electronics department stores in Russia and plan to open 10 more this year. I used to attend trade fairs in Europe and this is my first visit to the Hong Kong Electronics Fair. Thanks to the organiser for making it productive. They scheduled three business matching meetings for me to meet potential suppliers. One of the meetings turned out to be fruitful. I have placed orders for three models of television and two models of tablet with the manufacturer who possesses a wide range of product lines. I found the Fair professional as it facilitates buyers' sourcing needs. I will come back again.”
Vladimir Dorofeev, Director of Marketing Department, Telemaks, Russia
“We are an electrical kitchen appliances specialist in Germany for the European market. This is my first time to the Fair and I find it really big. However, it is well organised and the logistics are conveniently arranged. I found what I came here to look for, which are scales for the kitchen and bathroom. Next up is to check out new products for future inventory replenishment. Since most of the items in the product lines we carry are made around this region, it is a must for me to come here for sourcing to stay competitive in the marketplace.”
Michael Hirsch, Sales Director, Korona Electric GmbH, Germany
“Procurement is my job for our 110 retail chain stores. I have been coming to the Fair twice a year since 2000 without fail. This time I specifically looked for HDTV; I managed to find the right manufacturer and placed a trial order of 3,000 sets. Here, at the Fair, I can source OEM and ODM products with higher profit margins. For example, I started importing massage chairs from a Chinese manufacturer and selling them at half price of my competitors in South Korea with 40% profit margin. It was an instant hit and business volume grows every year.”
Kim Sang Mog, Director, Electro Land Co., Ltd., South Korea
“We operate seven stores in Indonesia and will soon expand to more than 30. I have been visiting the Fair twice a year since 2005 to stock up the stores. Most of our audio/video products are sourced here and I spend averagely US$3 million each time at the Fair. Everything is convenient at this Fair."
Heru Indrajaya, Head Buyer, PT. Pongs Indonesia, Indonesia
“We are one of the major OEM information and communications product distributors in Russia. We are engaged in wholesale, retail and online business. Our constant quest is to source quality products at reasonable prices and of good design. Identifying real manufacturers of the right products instead of traders is the challenge I face this challenge every time when I place orders at trade fairs. Here at the Hong Kong Electronics Fair, the organiser can help me to check out the suppliers. There is the HKTDC website for my initial research and the staff are also helpful. And, the organisation of the Fair is perfect. It's 5-star all the way.”
Innokentiy Yesipov, Product Manager, Online Trade LLD, Russia
“Our core business is computer components wholesale serving the Central and North Americas. This is our first exploration visit and we have found more than we came here to look for. The new contacts made here will be useful as we try to expand the business into cell phone and tablet markets. The Fair is complete and well organised. The badge application and collection process was smooth and efficient which made a good first impression. When we come again next time, we will be ready for more.”
Manuel Perez, Import Coordinator, MAO Imports LLC, Mexico
“We are from an advertising agency that is about to launch a new company to sell mobile communication device accessories. We came to the Fair to source products of high quality and good design. A reliable supply chain of good products will be vital to the success of the new company. We intend to showcase our marketing expertise and business know-how through the new company which will in turn help us to convince our advertisement clients that they are in good hands. With the competent assistance of the organiser, we made useful contacts with suppliers in China and we will visit their factories in Shenzhen after the show. We are glad that we came.”
David Gonzalez, Business Development Manager, Haap Communication Group, Spain