Organised by the HKTDC and held at the HKCEC, the Hong Kong Optical Fair offers a wide range of optical products including frames for prescription spectacles and sunglasses, specialty glasses for sports, safety and other uses as well as components, accessories, lenses, contact lenses and optometric equipment.
Branded eyewear is an essential element of the fashion scene. This is clear from the participation of over 150 important brands from 18 countries and regions in the 2011 Brand Name Gallery. They occupy about 70% more space than 2010 Gallery.
In its third appearance at the Hong Kong Optical Fair, Brand Name Gallery has achieved status as a global trend showcase. It is the choice of many brands for launching new products or unveiling new season collections.
Participants are among the style leaders in the industry, in many cases bearing the names of illustrious designers. Visitors to the Gallery will see the eyewear styles which are setting the pace for coming seasons. There is also the opportunity to see how the frames look on live models as the Gallery features fashion parades of exhibitors' products.
Excellent design makes an immediate impact but closer inspection by buyers will reveal a level of quality in materials and manufacturing which sets these brands apart.
This eclectic selection of original and licensed brands is housed in an environment which reflects their quality and which allows buyers of premium products such as these to browse, compare and negotiate at a leisurely pace.
