Success Stories
HKTDC is devoted to helping advertisers improve their promotion effectiveness through hktdc.com. Here are some success stories on how advertisers have captures business opportunities with the hktdc.com platform.

Hong Kong


Gifts & Premium
MGM Industries & Co

“Although the European market has not yet fully recovered, there are still quality buyers sourcing gift items through hktdc.com, including the appointed gift supplier of the British royal family and a large buyer from Germany. They have brought me over a million dollars in orders in a short period.” Mr. Peter Chiu, Sales Manager, MGM Industries & Co

MGM Industries has more than 30 years’ experience in trading gifts and premiums. The company takes advantage of HKTDC’s integrated platform with exposure in HKTDC Magazines, at fairs and on the online marketplace, and reaches new clients from the international market. Chiu says that sourcing through online channels has become the mainstream business model and that it is essential to reply to every single online enquiry regardless of the order quantity in order to capture business opportunities.
 
Watch & Clock
MK Jewelry Co

“Every year, hktdc.com brings us dozens of new clients and many businesses opportunities around the world. Even buyers from Mauritius have found us from hktdc.com.” Vincent Wan, General Manager, MK Jewelry Co

Wan indicated that the Small-Order Zone and hktdc.com offers him a cost-effective platform to promote his businesses. By joining the Small-Order Zone at HKTDC Fairs, MK Jewelry acquired new clients from Europe and the US as well as emerging markets such as India, Brazil, Russia and the Chinese mainland. Although most new customers tend to place small orders, the lead time for completing an order is relatively shorter and the profit margin is better.
Fashion
Lavatex Apparel

“hktdc.com is our most reliable promotion channel and brings us many quality buyers. With HKTDC’s help taking photos and uploading them to hktdc.com, our promotion is even more effective and we have received many enquiries from overseas buyers.” Iris Luk, Manager, Lavatex Apparel

For SMEs with limited manpower and resources like Lavatex, hktdc.com is the most effective sales and promotional channel. The company secured some of its long-term overseas customers by posting on hktdc.com. In view of the increasing demand for small orders, Lavatex took advantage of the new Small-Order Zone at the HKTDC Hong Kong Gifts & Premium Fair in April 2012 and received numerous orders from new clients.
     
China


Electronics
Shenzhen DBY Technology Co Ltd

“HKTDC has a long history as a trade platform with a great reputation, and one that consistently refers high-quality buyers. The buyer reference credentials supplied by hktdc.com also enables us to verify buyers’ reliability and increases our confidence in the business process.” Zhao Yue-Fan, International Sales Manager, Shenzhen DBY Technology Co Ltd

Shenzhen DBY Technology has participated in the Small-Order Zone at the Hong Kong Houseware Fair and places product advertisements in HKTDC’s Electronics Magazine. Through these promotional channels, the company has secured long-term business partners from Hong Kong and the US. DBY Technology has its own design team, and the success of the Small-Order Zone together with the hktdc.com integrated platform has built the company’s confidence in developing its Own Branding & Manufacturing (OBM) business.
 
Lighting
Xiamen PVTECH Co Ltd

“We used to use various online trade platforms to promote our products, but the enquiry quality of some platforms was not quite satisfactory. The hktdc.com online platform refers us many quality buyer enquiries with satisfactory results, and hence has become our only promotional channel.” Karl Lu, CEO, Xiamen PVTECH Co Ltd

Xiamen PVTECH considers hktdc.com its preferred promotional channel because the company was able to close deals with six clients referred by the platform in a single year, including a major customer from Japan. In addition to attracting quality buyers, hktdc.com is able to highlight different authentication icons, enriching buyers’ confidence to do business with the company.
Electronics
Shangyu North Electron Manufacture Co Ltd

“Since 2002, about 20 per cent of our customers have been referred by HKTDC. The response rate is quite satisfactory. I am also impressed by the professional services offered and quality of the buyers referred.” Jackson Ni, President, Shangyu North Electron Manufacture Co Ltd

When Shangyu North Electron joined its first HKTDC fair in 2002, it successfully secured more than 10 new business orders with customers from Europe. It has since become a frequent trade fair exhibitor and user of the hktdc.com online marketplace. Ni treasures the good reputation, quality buyers and integrated platform offered by the HKTDC, and the platform enables his company to promote its products effectively. The company will expand the deployment of the hktdc.com integrated platform to further promote its businesses.
 
Jewellery
New Star Fashion Accessories Co Ltd

“Currently, the majority of our clients are referred by hktdc.com. We have started business relations with some of them while others are in discussions. The hktdc.com marketplace is a low-cost yet effective promotional channel, and we are highly satisfied with it.” Nick Cai, General Manager, New Star Fashion Accessories Co Ltd

New Star values customer service as much as reputation and technical support when choosing an online promotional platform. Cai appreciates the recommendations made through the hktdc.com customer care programme, and the platform meets the company’s expectation by providing a critical mass of quality buyers. In addition, the platform’s third-party authentication helps New Star to build and position its company image for buyers. Nowadays, the company receives more than 100 enquiries each month from Europe and the US, as well as emerging markets such as South America, the Middle East and South Africa, through hktdc.com.
Jewellery
Fine Pearl Jewelry Co Ltd

“I choose hktdc.com because its integrated 4-in-1 platform is very effective and beneficial for our B2B businesses. We are able to comprehensively present our products using the online platform and share them with our target customers.” Freeman Zhong, General Manager, Fine Pearl Jewelry Co Ltd Fine Pearl Jewelry has joined HKTDC’s Jewellery fairs since 2009 and gets an average of 15 to 20 new customers per year through the fair. The company also takes advantage of hktdc.com and product magazines to reach out potential buyers. HKTDC’s integrated platform helps the company to build brand recognition, streamline the enquiry process and give confidence to buyers.
 
Watch & Clock
Shenzhen Inin Watch Co Ltd

“Compared to other promotional channels, the Small-Order Zone is cost-effective and able to attract a lot of traffic. Even if buyers do not make it to our booth, they can still contact us through HKTDC on-site staff if they are interested in our products that are showcased in the SOZ. In fact, the response has exceeded our expectations.” Chen Han-Neng, General Manager, Shenzhen Inin Watch Co Ltd

Joining the online trade platform and participating in trade fairs are the primary channels Shenzhen Inin Watch uses to promote its business to overseas buyers. In 2012, the company participated in the Small-Order Zone at the HKTDC Hong Kong Watch & Clock Fair. The company not only secured new orders during the trade fair period, but also regularly received enquiries through the hktdc.com Small-Order Zone after the trade fair. Shenzhen Inin Watch feels that the demand for small orders fits well with their company’s brand and price positioning.

Taiwan


Watch & Clock
Taiwan Watch & Clock Industrial Association

“The HKTDC Hong Kong Watch & Clock Fair connects suppliers and buyers and accelerates business opportunities, and the Small-Order Zone is an excellent idea for watch and clock enterprises.” Peter Tsai, Secretary General, Taiwan Watch & Clock Industrial Association

The Taiwan Watch & Clock Industrial Association gathered 19 enterprises to join the Small-Order Zone at the HKTDC Hong Kong Watch & Clock Fair in 2012. Throughout the fair period, the members received nearly 1,400 enquiries, and the official QR code was scanned more than 13,000 times. Many companies have successful converted enquiries into business orders. With these very satisfactory results, the association plans to gather more enterprises and join the HKTDC fairs in the future.
 
Houseware
Azuda International Ltd

“We’ve been participating in HKTDC trade fairs for many years and have met numerous buyers there. However, the trade fairs we participate in are held only once a year, so the online channel has become another way of expanding our customer base.” Robert Chan, Managing Director, Azuda International Ltd

Azuda participates in the HKTDC Hong Kong Houseware Fair and Gifts & Premium Fair, and regularly updates its products on hktdc.com. The company recently closed an important deal with an Australian buyer who enquired through hktdc.com. Indeed, hktdc.com gives prominence to international authentication icons as a means of highlighting product quality. The company also benefits from HKTDC’s customer care services, which ensures that advertisers take full advantage of the platform to achieve impressive results.
Electronics
Up Teks Co Ltd

“Every year more than 10 per cent of our clients are referred by hktdc.com, so its effectiveness is obvious. It’s not just one of the best promotional platforms, but might become our sole platform in the future.” Zhang Ming-Zong, General Manager, Up Teks Co Ltd

Up Teks has been using hktdc.com for 5 years, and has since expanded its business connections from mature markets to emerging markets such as India, Indonesia, Turkey and Pakistan, where consuming power has been steadily rising. HKTDC’s Intertek Verification and the company’s ISO 9001 have contributed to its success. Up Teks is confident and looking forward to its expansion into the Chinese mainland with the aid of HKTDC.