Seminar and Speakers

Tradition and culture are the DNA upholding value of man-kind. How could we use creativity as a tool, to reinterpret, rejuvenate, revitalize traditional cultural value and be able to reflect and visualize the spirit in different forms, creating more sustainable products, experiences and solutions with higher commercial values and more business opportunities?

The "Hong Kong Creative in Business" seminar serves as a platform for Hangzhou cultural industry companies to exchange with Hong Kong's experienced design, branding and licensing experts on topics 1) how to reinforce the core brand value by injecting traditional cultural elements; 2) how to develop a comprehensive branding strategy in compliance with the core brand positioning; 3) how to deploy licensing marketing to acquire critical market share in time-effective manner. Speakers will share their insights and practical experience with the audience.

19 Sep 2019 Seminar Area, 2/F, Hall B, White Horse Lake International Convention and Exhibition Center, Binjiang District, Hangzhou	14:00 - 14:30	Registration
	14:35 - 14:40	Opening Remarks by Mr Alan Zhou, Zhejiang representative of Hong Kong Trade Development Council
	14:40 - 14:45	Speech by Representatives from Hangzhou City
	14:45 - 16:00	‘Hong Kong Creativity in Business’ Seminar MC: Ms Cathy Ji Hong Kong Trade Development Council Speakers: Mr Ko Siu Hong Partner, KL&K Design Mr Angus Wong Brand Consultant, Angus Wong Design Limited Ms Jenny Ng Management Team Director, Asia Animation Limited and Puzzle Animation Studio Limited Mr Ivan Chan Chief Executive Officer, Promotional Partners Worldwide Group (PPW)
	16:00 – 16:30	Panel Discussion

Organiser

杭州市文化創意產業發展中心

Sponsor

Supporting Organisations

Hangzhou Cultural and Creative Industry Expo Organizing Committee Office

Company Branding Development Association of Hangzhou

Hangzhou Creative Design Center

Hangzhou Talents Association for Cultural and Creative Industry

Hangzhou Industrial Design Association

Hangzhou Gift Commerce

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.