International Sourcing Show run with new EXHIBITION+ model draws to successful close
Organised by the Hong Kong Trade Development Council (HKTDC), the International Sourcing Show physical fair, run with the new EXHIBITION+ (EPLUS) model, drew to a successful close on 15 July. Over 20,000 industry buyers attended the physical event and browsed products online. The event facilitated more than 5,000 business meetings, connecting exhibitors with global buyers both online and offline.
HKTDC launches brand-new exhibition model EXHIBITION+
International trade fairs and sourcing modes have seen dramatic changes in the wake of the COVID-19 pandemic, with the organisers of many physical exhibitions and seminars taking a new digitised or hybrid path. To assist enterprises in adapting to the new normal, and help them stay closely connected to international buyers, the Hong Kong Trade Development Council (HKTDC) is launching the brand-new hybrid exhibition model EXHIBITION+ to strengthen its exhibition platform. Meanwhile, the HKTDC International Sourcing Show runs from 5 to 8 July at the Hong Kong Convention and Exhibition Centre (HKCEC). Exhibitors and buyers at the event will be among the first to enjoy the smart business-matching platform, Click2Match, to actively assist them in seizing business opportunities.
93% of international buyers used online sourcing platforms during pandemic
The COVID-19 pandemic has caused significant disruption to global sourcing patterns. According to a new survey commissioned by Hong Kong Trade Development Council (HKTDC) Research, the vast majority of international buyers (93%) have used online sourcing platforms since the pandemic began, with more than 85% attending virtual fairs to meet their sourcing needs. However, most buyers surveyed said they would prefer to source via physical fairs (63%) or hybrid fairs (59%) once travel restrictions are lifted.