About Licensing Academy

<p>Licensing Academy is a program of the Asian Licensing Conference with the Intellectual Property Department of the Government of the Hong Kong Special Administrative Region (IPD) as the Lead Sponsor.<br /><br />Whether you are new to the industry or a seasoned professional, the Licensing Academy program offers valuable insights on strategies for IP licensing. Renowned experts will delve into trending topics that you won't want to miss.<br /><br />This year, the Licensing Academy will focus on the following two key topics:</p>

<div style="border-radius: 20px; box-shadow: 0px 10px 20px #888888; padding: 20px;"><div style="margin-bottom: 10px;"><p style="color: #ee4799; font-size: 24px;"><b><strong>Sustainable Future in IP Licensing</strong></b></p><table><tbody><tr><td style="min-width: 80px; vertical-align: top;"><b>Date</b></td><td style="vertical-align: top;"><b>: </b></td><td>29 Apr 2024 (Mon)</td></tr><tr><td style="min-width: 80px; vertical-align: top;"><b>Time</b></td><td style="vertical-align: top;"><b>: </b></td><td>10:00-11:00 (UTC/GMT+08:00)</td></tr><tr><td style="min-width: 80px; vertical-align: top;"><b>Language</b></td><td style="vertical-align: top;"><b>: </b></td><td>English and Putonghua (supported by simultaneous interpretation in English and Putonghua)</td></tr><tr><td style="min-width: 80px; vertical-align: top;"><b>Location</b></td><td style="vertical-align: top;"><b>: </b></td><td>Hall 5G, Hong Kong Convention and Exhibition Centre (HKCEC)</td></tr></tbody></table><br /><p>Museums are increasingly embracing IP licensing to secure a sustainable future and expand their global reach, by capitalising on their rich cultural heritage and intellectual assets. Museums do not only achieve significant revenue growth but also attract a wider range of audience. This licensing model has found its way beyond museums to include conservation groups, enabling them to develop "Green IP" and diversify their sources of income for sustainable initiatives such as funding research studies and conservation projects.<br /><br />During the session, Ms Lisa Zhang, Co-Founder, Alfilo Brands, will share her insights into the application of the IP licensing model to the Narwhal Ocean Research Centre, a conservation group that has leveraged IP licensing to achieve their sustainable goals in marine life education and to conduct marine scientific research. By leveraging this strategy, they have secured additional revenues while actively contributing to the protection of marine ecosystem.<br /><br />Through collaborations with brands and initiatives such as location-based entertainment, themed events, and immersive experiences, Zhang has successfully broadened the appeal to both international and mainland audiences, particularly the younger generation. Leveraging her extensive experience in IP licensing, she will also shed light on how this strategic approach empowers the “Green IP” to explore global opportunities, diversify revenue streams, and ensure a sustainable future.</p></div><p><span style="color: #ee4799; font-size: 24px;"><b><strong>Moderator</strong></b></span></p><table><tbody><tr><td style="max-width: 160px; padding: 0px 10px 0px 10px;"><a class="button1" href="#popup1"> <img class="imgc" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2024/03/andreag_1125.jpg" alt="andreag" /> </a> </td><td style="max-width: 1000px; padding: 0px 10px 0px 10px; vertical-align: top;"><p><b><span style="color: #ee4799; font-size: 18px;">Ms Andrea Green</span><br />Advisor and US Ambassador<br />Products of Change</b></p></td></tr></tbody></table><br /><p><span style="color: #ee4799; font-size: 24px;"><b><strong>Speaker</strong></b></span></p><table><tbody><tr><td style="max-width: 160px; padding: 0px 10px 0px 10px;"><a class="button1" href="#popup6"> <img class="imgc" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2024/03/cheunglu_1125.jpg" alt="cheunglu" /> </a> </td><td style="max-width: 1000px; padding: 0px 10px 0px 10px; vertical-align: top;"><p><b><span style="color: #ee4799; font-size: 18px;">Ms Lisa Zhang</span><br />Co-Founder<br />Alfilo Brands</b></p></td></tr></tbody></table></div>

<p>The IPD also provides year round comprehensive and in-depth <a style="color: blue;" href="https://www.ip.gov.hk/en/key-programmes/ip-training-programme/index.html" target="_blank" rel="noopener"><u>IP training courses</u></a> and <a style="color: blue;" href="https://www.ip.gov.hk/en/key-programmes/consultation-service/index.html"><u>free IP consultation service</u></a> for SMEs and enterprises to enhance their IP knowledge and capabilities, enabling them to create economic benefits through IP commercialisation.</p><br /><a href="https://www.ip.gov.hk/en/key-programmes/ip-manager-scheme-plus/index.html" target="_blank" rel="noopener"><img class="" style="width: 201px;" src="https://www.hktdc.com/event/hklicensingshow/wp-content/uploads/sites/22/2022/07/IP300.jpg" height="121" /></a>

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More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

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Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

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Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

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Van Gogh’s universal appeal brings endless licensing opportunities

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