Press Releases

<h4><strong>Sports and Leisure Expo and World of Snacks well-received<br />Events mark return of large-scale physical fairs</strong></h4><br />The <strong>HKTDC Hong Kong Book Fair</strong>, the <strong>HKTDC Hong Kong Sports and Leisure Expo</strong> and the debut <strong>HKTDC World of Snacks</strong> drew to a successful close today. The seven-day fairs, organised by the Hong Kong Trade Development Council (HKTDC), attracted more than 830,000 visitors, offering a brand-new experience by bringing together a broad selection of books, sports and leisure products and snacks from more than 760 exhibitors.<div> </div><div><strong>Book Fair marks return of large-scale physical public shows, with more to come</strong></div><div><strong>Benjamin Chau</strong>, HKTDC Deputy Executive Director, said: “This year’s <strong>Hong Kong Book Fair </strong>attracted more than 830,000 visitors over its seven-day run. We express our sincere gratitude to exhibitors and the general public for their support. The <strong>Hong Kong Sports and Leisure Expo </strong>and the debut <strong>World of Snacks </strong>also drew eager participation, offering visitors a wide range of activities and products, as well as a relaxing and diverse experience.”</div><div> </div><div>Mr Chau added that the gradual recovery of the local economy will lead to the return of more physical public shows, and that the HKTDC is preparing to stage more such exhibitions to give a further boost to the recovery. These include the <strong>HKTDC Hong Kong International Jewellery Show</strong> and <strong>HKTDC</strong> <strong>Hong Kong International Diamond, Gem &amp; Pearl Show</strong>, which will run from 25 to 29 July, as well as the <strong>HKTDC Food Expo</strong>, <strong>HKTDC Hong Kong International Tea Fair</strong>, <strong>Beauty &amp; Wellness Expo</strong>, <strong>HKTDC Home Delights Expo </strong>and <strong>HKTDC Kong International Wine &amp; Spirits Fair (Special Edition), </strong>which will run from 12 to 16 August.</div><div> </div><div><strong>Hundreds of cultural activities attract 310,000+ attendees</strong></div><div>More than 250 cultural events were held on-site during the fair period, including the <strong>Theme of the Year: “Inspiring the Mind and Refreshing the Soul” Seminar Series</strong>, the <strong>Renowned Writers Seminar Series</strong>, and seminars under the theme <strong>English and International Reading</strong>. A total of over 600 events have been held to date in connection with the Book Fair, including activities under the month-long <strong>Cultural July</strong> citywide campaign, drawing more than 310,000 attendees. Five seminars under the <strong>Renowned Writers </strong>banner were streamed live online and attracted more than 130,000 views, enabling booklovers outside Hong Kong to participate virtually.</div><div><strong> </strong></div><div><strong>Average per capita spending at Book Fair reaches HK$817</strong></div><div>The HKTDC commissioned an independent market research agency to conduct an on-site survey during the Book Fair, interviewing more than 800 visitors. Respondents reported that their average per capita spending at the Book Fair was HK$817, representing 65% of their overall average annual spending on books (HK$1,262). The survey results highlight the fact that the Book Fair remains a major book-purchasing platform for the public. Most respondents said they were drawn to the event by the prospect of new releases (82%), followed by discounted items (40%), children’s books (17%) and diversified cultural activities (17%).</div><div> </div><div><strong>Most popular genres: fiction, literature, comics, self-improvement and travel</strong></div><div>The survey also revealed more about the reading habits and preferences of visitors. Some 98% of respondents said they had read printed books in the past month, spending an average of 20 hours reading. The most popular genres were fiction (58%), literature (38%), comics (26%), self-improvement (22%) and travel (18%), with other popular genres including language study, social science, and arts and music. The survey also found that more than 70% of respondents had read e-books in the past month, spending an average of 15 hours reading.</div><div><strong> </strong></div><div><strong>Array of onsite hygiene measures provide reassurance</strong></div><div>With the safety of the public and exhibitors remaining its top priority, the HKTDC adopted a range of onsite hygiene measures during the fairs. A total of 82% of respondents said they were satisfied with the crowd control measures adopted, while 86% said the various health measures put in place at the fairground helped to reassure them during their visit. The vaccination incentive campaign launched by the HKTDC along with a number of exhibitors was well received by the public. The HKTDC also offered some 30,000 free admissions to vaccinated visitors.</div><div> </div><div><strong>Exhibitions, seminars and more continue in Cultural July</strong></div><div>While the Hong Kong Book Fair closed today, readers can still revisit recordings from about 100 selected seminars through the fair website or via the HKTDC’s online video channels. The Cultural July citywide campaign continues until the end of this month with a broad range of activities including arts and cultural tours, exhibitions and seminars. For details, please visit the Cultural July website.</div><div><strong> </strong></div><div><strong>Sports and Leisure Expo and debut World of Snacks well-attended</strong></div><div>The Hong Kong Sports and Leisure Expo and the debut World of Snacks also concluded today, after showcasing a broad selection of sports and leisure products and services along with tasty treats from across the globe. On-site events organised by the HKTDC, as well as various trials and interactive experiences offered by exhibitors, were enthusiastically received. The World of Snacks offered a brand-new experience to visitors and helped to create a vibrant atmosphere at the fairground.  </div><span style="font-size: x-large;"><strong><br /></strong></span>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 1px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/11/01.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/02-4.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), concluded today. The event welcomed more than 830,000 visitors during its seven-day fair period, running concurrently with the HKTDC Hong Kong Sports and Leisure Expo and the debut HKTDC World of Snacks</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/03-4.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/04-3.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/05-2.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/06-2.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>In order to provide a safe environment for visitors, buffer zones were set up in the Convention Hall at the Hong Kong Convention and Exhibition Centre, creating a comfortable waiting zone enabling visitors to enter the venue in an orderly manner</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/07-2.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/08-1.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/09.png" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/10.png" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The HKTDC Hong Kong Sports and Leisure Expo showcased a broad selection of sports and leisure products and services, allowing visitors to try out different experiences, discover new interests and make good use of their leisure time</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/11.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/12.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>The new HKTDC World of Snacks was well-received, featuring six thematic zones and bringing together more than 1,000 popular treats from across the globe</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/13.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/14.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>Young entrepreneurs promoted their products at the Handicraft Market of the Hong Kong Sports and Leisure Expo and the Snack Bar at the World of Snacks</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/15.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/03-4.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>More than 600 cultural events have been held to date in connection with the Book Fair, including eight seminar series, and activities under the month-long Cultural July citywide campaign</p></div></div>

<div class="row g-4 pb-5" style="padding-top: 15px; border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-4 ps-xl-6"><div class="row g-4"><div class="col-12 col-md-12"><img class="w-100" style="max-width: 352px;" src="https://vep-
tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/17.jpg" /></div></div></div><div class="col-12 col-lg-7"><p>Authors from Mainland China, Taiwan and overseas shared their creative experiences via video conferencing</p></div></div>

<div class="row g-4 pb-5" style="border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-7"><div class="row g-4"><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/02-3.jpg" /></div><div class="col-12 col-md-6"><img class="w-100" style="max-width: 352px;" src="https://vep-tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/19.jpg" /></div></div></div><div class="col-12 col-lg-5 ps-xl-5"><p>Nearly 70 on-site activities were held as part of the Hong Kong Sports and Leisure Expo, including dodgebee, speed stacking, pickleball and more</p></div></div>

<div class="row g-4 pb-5" style="padding-top: 15px; border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-4 ps-xl-6"><div class="row g-4"><div class="col-12 col-md-12"><img class="w-100" style="max-width: 352px;" src="https://vep-
tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/20.jpg" /></div></div></div><div class="col-12 col-lg-7"><p>The HKTDC launched a number of environmental-protection measures at the event, including placing waste separation bins and recycling cages in various halls for public use. Environmental ambassadors were on hand at the fairground on the last day of the fair to assist exhibitors and visitors in separating and recycling waste</p></div></div>

<div class="row g-4 pb-5" style="padding-top: 15px; border: solid #eaeaea; border-width: 0px 0 1px;"><div class="col-lg-4 ps-xl-6"><div class="row g-4"><div class="col-12 col-md-12"><img class="w-100" style="max-width: 352px;" src="https://vep-
tradeshow.hktdc.com/event/hksportsleisureexpo/wp-content/uploads/sites/69/2022/10/21.jpg" /></div></div></div><div class="col-12 col-lg-7"><p>The Hong Kong Book Fair featured a mobile app that allowed users to easily obtain the fair’s latest news, events schedule, floor plan, exhibitors’ discount coupons and new book releases, cutting down on printed materials and contributing to environmental protection</p></div></div>

Hong Kong Book Fair

Cultural July

Hong Kong Sports and Leisure Expo

World of Snacks

Book Fair video playlist

Websites

Please contact the HKTDC’s Communication and Public Affairs Department

Media Enquiries

HKTDC Medoa Room

To view press releases in Chinese, please visit

<strong>About the HKTDC</strong><br />The <a href="https://www.hktdc.com/" target="_blank" rel="noopener"><span style="text-decoration: underline;">Hong Kong Trade Development Council (HKTDC)</span></a> is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 <a href="https://aboutus.hktdc.com/en/#global-network" target="_blank" rel="noopener"><span style="text-decoration: underline;">office</span>s</a> globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises <a href="https://www.hktdc.com/info/trade-events/EX/en/Exhibitions.htm" target="_blank" rel="noopener"><span style="text-decoration: underline;">international exhibitions</span>, <span style="text-decoration: underline;">conferences </span></a>and <a href="https://www.hktdc.com/info/trade-events/ci/TDCWORLD-upcoming/en/HKTDC-Worldwide-Trade-Events.htm" target="_blank" rel="noopener"><span style="text-decoration: underline;">business missions</span></a> to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via <a href="http://www.hktdc.com/mis/pm/en/HKTDC-Product-Magazines.html" target="_blank" rel="noopener"><span style="text-decoration: underline;">trade publications</span></a>, <a href="https://research.hktdc.com/" target="_blank" rel="noopener"><span style="text-decoration: underline;">research reports</span></a> and <span style="text-decoration: underline;"><a href="https://mediaroom.hktdc.com/" target="_blank" rel="noopener">digital news channels</a></span>. For more information, please visit: <a href="https://www.hktdc.com/aboutus" target="_blank" rel="noopener"><span style="text-decoration: underline;">www.hktdc.com/aboutus</span></a>. Follow us on  <a href="https://www.twitter.com/hktdc" target="_blank" rel="noopener"><img src="https://vep-tradeshow.hktdc.com/event/hkwatchfair/wp-content/uploads/sites/31/2022/05/icons__twitter.png" alt="Twitter" width="25" height="25" /></a> Twitter @hktdc <a href="https://www.linkedin.com/company/hong-kong-trade-development-council" target="_blank" rel="noopener"><img src="https://vep-tradeshow.hktdc.com/event/hkwatchfair/wp-content/uploads/sites/31/2022/05/icons__linkedin.png" alt="Linkedin" width="25" height="25" /></a> LinkedIn

The HKTDC Hong Kong Book Fair, the HKTDC Hong Kong Sports and Leisure Expo and the debut HKTDC World of Snacks drew to a successful close today. The seven-day fairs, organised by the Hong Kong Trade Development Council (HKTDC), attracted more than 830,000 visitors, offering a brand-new experience by bringing together a broad selection of books, sports and leisure products and snacks from more than 760 exhibitors.