Hong Kong Businesses Navigating Chinese Mainland E-commerce Retail Market: Sports Product Companies Strive to Create Experiential Consumption
Nov 2025
In recent years, the Mainland government has been vigorously advocating for a “Healthy China”, encouraging the public to pursue a healthy diet and lifestyle. Meanwhile, consumers’ health awareness is increasing and their demand for health products is growing. These factors have driven the growth of the related fitness and sporting goods market. A fitness and sporting goods company engaging in online business has pointed out that, though shopping for sports products online is now a common practice, online sports stores are everywhere on the mainland and competition is keen. So if a company wants to distinguish itself from its competitors, in addition to offering products at affordable prices, it will also have to combine the advantages of online and offline marketing.