The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair and 24th Hong Kong International Stationery & School Supplies Fair concluded successfully today at the Hong Kong Convention and Exhibition Centre. The Toys & Games Fair and Baby Products Fair were organised by the Hong Kong Trade Development Council (HKTDC), while the Stationery & School Supplies Fair was jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd. The four-day physical fairs attracted some 82,000 buyers from 121 countries and regions, fostering cross-regional trade and cross-section cooperation. Opening to both trade buyers and the public, the newly launched “Pop & Play” zone was a big draw at the Toys & Games Fair and attracted some 10,000 public visits. The pavilion helped local toy brands connect with global buyers to expand into international markets, further unleashing the commercial potential of their IPs, while also enabling Chinese Mainland and overseas brands and IPs to engage directly with local fans of trendy toys and collectibles.