Lup Shun Metal & Plastic Ware Factory Limited, established in Hong Kong in 1972, specialises in the R&D and production of luminous and optical toys, such as toy projectors. For the past 30 years, we've actively participated in various exhibitions organised by the Hong Kong Trade Development Council (HKTDC), with the Hong Kong Toys & Games Fair being the most notable and appealing. The fair not only serves as a benchmark for industry standards but also successfully brings together global buyers, helping us explore and expand into new markets in the Middle East and Asia, including the Philippines and Thailand.

We also actively utilise the hktdc.com Sourcing platform to showcase our products, which makes it easier for overseas buyers to preview our offerings and conduct matching before the exhibition, facilitating more efficient business negotiations. The platform enables third-party organisations to verify our company information and certifications, which adds an extra level of confidence for buyers.

Through the Click2Match platform for precise matching, we successfully connected with potential buyers from Taiwan, Vietnam, Japan and Romania who pre-arranged meetings with us during the fair. Based on past successes, these negotiations typically result in orders valued between USD 10,000 and 50,000.

Each year, through promotions on HKTDC’s platforms, our annual turnover has recorded a steady average growth of about 5%.

Eastcolight (Hong Kong) Limited has focused on educating children and cultivating interest in science since our founding in 1991. We place strong emphasis on STEM products, particularly in areas such as optics, microscopes, and telescopes. These products align closely with the rising industry trend toward STEM observed at the Hong Kong Toys & Games Fair.

The Hong Kong Trade Development Council (HKTDC) has played a vital role in our global outreach through their support of fairs over three decades. We have successfully connected with buyers from more than 110 countries, including the US, the EU, UK, France, Italy, Spain, Netherlands, Portugal, Canada, New Zealand, Australia, Japan, and Korea. At each fair, we are able to gain around 200 new contacts from education, retail and wholesale industries, significantly contributing to our continued growth and international expansion. With AI being a core market trend, our latest toy products incorporate AI assisted learning, and the expected annual growth capabilities from the fair could reach at least US$1 million just from these AI products. For the rest, we expect US$2 million and higher.

We are “big fans” of the HKTDC, as they provide strong support to local manufacturers and innovators like us. Fairs further cultivate proper and reliable overseas buyers, while online platforms such as hktdc.com Sourcing and Click2Match have proven to be highly effective tools for business matching.

The fairs also help in navigating global challenges, including US tariffs and European instability related to the Ukraine situation. Thanks to HKTDC’s guidance, we have been able to diversify our market into ASEAN and the Middle East, reducing risks and opening new opportunities.

Founded in 1994, Qman Toys specialises in building blocks, integrating original design, R&D, and production, to domestic and overseas markets. Our overseas popular IP-themed toy blocks and figures, such as licensed series from Blue Lock, Jujutsu Kaisen and Kaijyuu!!, are sold in more than 40 countries worldwide. The Hong Kong Trade Development Council (HKTDC) helps bridge us with overseas clientele, greatly supporting our efforts towards “going global”.

Having participated in HKTDC events for half a decade, these fairs play a key role in helping us streamline access to overseas markets, particularly in Russia, Germany, Japan, and Southeast Asia. We expect to generate more than 10 promising new business contacts at the Hong Kong Toys & Games Fair, with contributions to our annual revenue expected to account for around 30% of our overall sales.

The Click2Match platform has been particularly effective at introducing us to 5 additional promising leads who visit our booth on-site after making initial connections on the HKTDC’s online platform. The ability to stay online enables us to expand our international presence and build sustainable overseas growth.

Our company was founded in 2020 and is dedicated to producing toys that support STEM education and help develop children’s hands-on skills. As we focus on the European and US markets, this is our third time participating in the fair, enabling us to maintain relationships with more than 15 existing customers and to promote our new products. The fair has been helpful in generating additional order values worth around twenty to thirty thousand US dollars.

During the event, we also have the opportunity to explore and communicate with other exhibitors, gaining inspiration from their designs and identifying ways to improve our own products. This year, we have been able to engage with more customers as a result of moving from the third floor to the first floor. We plan to continue participating in this fair in the future to increase awareness of our brand and reach a wider audience.

The company was established in 2013, and from the very beginning we have focused on selling toys for children aged around 2 to 8 years old. Our products are designed in Spain and are mainly sold to the European and US markets. During this fair, we have received around 20 new contacts, including customers from the United States, Italy, and Turkey.

This is our third time participating in the fair, and we have spent the entire year preparing for this occasion. The fair is extremely valuable for us, as it allows us to meet with our existing customers while also helping us to find new ones. Through this visit, we aim to secure between 40 and 50 orders, with a total order value of approximately half a million dollars based on our evaluation.

Our company was established in 2010 and encompasses five different intellectual properties (IPs), each targeting different age groups of children and teenagers. Sound toys are our best-selling products, and we create different versions of the same type of toy for various countries, adapting them to meet specific market needs.

This is our first time participating in the fair. During the event, we have met face-to-face with 16 clients, 11 of whom show strong potential for placing orders with us. The Hong Kong Toy Fair is undoubtedly one of the leading markets worldwide, and given its proximity to our headquarters, it aligns perfectly with our target regions in East Asia, Southeast Asia, the Middle East, and Europe. This fair provides us with valuable opportunities to expand our network and connect with potential new customers.

Although the current global trend shows a declining birth rate, our company’s strategy is to explore markets worldwide. We have begun promoting English-language products, focusing on both localisation and globalisation in our development approach.

This is our first time participating in the fair, and the HKTDC has assisted us in promoting our toys for the elderly under the “Happy Ageing” label. Initially, our main focus was on selling toys for children. However, after caregivers from nursing homes in Hong Kong approached us requesting toys suitable for elderly people, we discovered this emerging market and began to promote our products in this direction. The “Happy Ageing” label provided by the HKTDC has inspired us and greatly helped us to reach nearly 30 new clients from mainland China and other countries and regions, including South Africa, Spain, Germany, and the Philippines, and receive demands from caregivers from nursing homes and children’s toys buyers.

As we have only just begun exploring the ageing market, we have high expectations for developing this area further. Meeting with clients and understanding their needs during the fair has given us valuable insights and strengthened our confidence in this new direction.

Our company was established in 1949 and specialises in selling toy cars and baby strollers. We sell our products worldwide, and we attend this fair to make new contacts and expand our target customer base, including retailers and distributors from Asia, the Middle East, and other regions. At present, we have established contacts with businesses from Chinese mainland, Thailand, and the UK, and around 8 to 10 customers have visited our booth. We anticipate meeting more new customers, as so far we have mainly spoken with existing customers and suppliers.

The toy industry is facing increasing competition, while birth rates are declining. The entry of competitive products from Chinese suppliers into European markets has made our business environment more challenging. Therefore, we are now building collaborations with Chinese suppliers to help us meet these challenges. We will consider to continue joining the fair next year.

Our company was established in 1992 and mainly sells logical thinking games for children aged 1 to 5. We have attended this fair around six times, and during this edition, we have received several orders from retailers and distributors, including those from Southeast Asia, Eastern Europe, Romania, the Czech Republic, the US, and other regions. Our primary target markets are Belgium, Germany, France, the UK, and the Netherlands. In addition to toys for children, we also offer hands‑on games for ageing people to help with brain training and to reduce the risk of brain‑related diseases. Demand in this market is growing steadily.

This time, we are very pleased with the arrangements. I participated in the breakfast press meeting this morning as well as a lunch networking session, and I found both to be excellent. The HKTDC has provided us with an effective platform for networking and expanding our connections.

Our industry is currently facing pressure, as more and more people prefer online games played on smartphones and tablets, which can lead to addiction. Our hands‑on games offer a healthy alternative that can help address this problem.

My company, Regal Games, has been established for approximately 80 years. We primarily source a diverse range of toys across three subsidiary divisions: indoor toys and games, DIY toys, and outdoor toys. My purpose in attending this exhibition is to explore potential new suppliers while also visiting existing partners.

With the support of the event, I have already engaged with multiple companies and am currently inclined to proceed with transactions involving three of them. The products I am most interested in now include educational games, playing cards, and Chinese checkers. The projected order value for each of these initial collaborations is approximately 30,000 USD, which will serve as a starting point for our partnership. And the total orders currently expected amount to approximately US$90,000.  I have connected with around eight potential suppliers so far. Having started early, I anticipate making an additional 20 to 30 connections before the exhibition concludes. The event has been highly enriching, featuring a wide variety of innovative and interesting exhibits. I would certainly welcome the opportunity to attend again in the future.

We are a Thai retail company belonging to the group's children's and toy merchandising procurement team. With the support of this exhibition platform and the "Click-2-Match" system, we have efficiently connected with multiple suppliers, enabling us to collaborate directly with factories. During the eight meetings conducted throughout the day, we identified several product categories currently unavailable in our stores, such as children's telescopes and dinosaur toys. We estimate that the initial order value for each transaction will range between $10,000 and $20,000, with today's potential total order value reaching approximately $40,000. Further adjustments will be made based on market feedback.

We extend our gratitude to the exhibition organisers for establishing this professional networking platform, which has allowed us to directly engage with manufacturers and innovative products.

We are part of a retail group, and my department is primarily responsible for toy procurement. While we typically source through distributors, the exhibition platform and the “Click-2-Match” system have enabled us to connect directly with factories and engage efficiently with multiple suppliers. In just one day, we completed nine meetings. 

The products we encountered are distinctive, and we plan to recommend these new items to our cooperative distributors. We estimate that the initial order value for each transaction will range between $10,000 and $20,000, with today's potential total order value reaching approximately $40,000. The platform proved to be an excellent professional resource. Thanks to the efficient digital matching tools, we were able to swiftly connect with target suppliers. This has not only optimised our procurement process but also given us valuable insights for shaping our future product sourcing plans.

DeAgostini Collectibles, part of Gruppo De Agostini, is a global publisher and distributor of partwork collectibles for both adults and children.

At the HKTDC Hong Kong Toys & Games Fair, my main objective is to discover new suppliers and identify innovative STEM and tech products that encourage children to ‘play and learn’. With the growing demand for eco-conscious products in our markets, I’m particularly interested in sustainable designs, especially the hydraulic-powered toys that operate without batteries. I identified three promising suppliers from the Chinese Mainland and Hong Kong in this fair, and there is a high likelihood that we will proceed with an order valued at around US$1 million or more.

The fair, along with tools like the Eco Labels, Click2Match and Scan2Match systems, has been extremely helpful for tracking products, adding notes, and gaining insights into emerging trends such as eco-friendly materials and the integration of artificial intelligence in toys. I consider it an excellent platform for expanding our global business network.

Our company has been established for forty years, specialising in importing toys linked to well-known intellectual properties, including Pokémon and Harry Potter, for local customers of all ages, from 0 to 99. This is my fourth time participating in this fair, and the emerging “Happy Ageing” label may assist us in selecting suitable products.

During the event, we visited six exhibitors and sourced “Hot Choice” toys. We are particularly interested in Chinese companies, as they provide products of higher quality at lower prices compared with those from other European countries. The fair has proven to be an effective platform for our business, enabling us to discover a wide variety of toys and gain valuable insights into current industry trends.

This is also my first time using the SCAN2MATCH platform. I have found it to be user-friendly, and I look forward to continuing to use it in the future.

Our company was established in 1992 in Egypt and specialises in distribution. During the fair, we plan to place two or three orders. By participating in this event, we aim to import Chinese products and arrange two or three shipping containers to transport them. Our main purchases include toys and baby products designed for child safety, such as baby walkers and protective devices to prevent babies from coming into contact with electricity, among others. We have been attending this fair for over 20 years, and this year we have found it to be larger than before. There are more brand names represented, and we can visit the fair efficiently while making timely contact with suppliers.

I am particularly interested in most Hong Kong companies, as they offer high-quality products at lower prices compared to European suppliers. Given the current economic challenges in our country that are affecting our business and industry, I believe that participating in the fair can help to partially address these difficulties.

The SCAN2MATCH platform is an excellent tool for communicating with suppliers. This is my first time using it, and I am pleased that it facilitates effective conversations between us and the suppliers.

Our company has been in business for 25 years. At this fair, we are sourcing magical games, puzzles, and innovative products. We use the CLICK2MATCH platform to search for companies from mainland China and Hong Kong, as we are looking for products that offer both better quality and lower prices.

We have participated in this fair 15 times, and on this occasion, we are pleased that the organiser has assisted us in communicating with factories on how to improve their efficiency and enhance their products. The guidance provided here, along with the fee coverage, has also been a great help to us.

We are the Taiwan branch of Niche-Base, and our main business is introducing toys from the global market for sale in Taiwan. Every year, we return to Hong Kong to attend the Toy Fair, with the primary goal of finding new suppliers. We place no restriction on the nationality of these suppliers, as long as their products align with market trends and consumer demand.

This year’s new Trendy Toys Zone is quite good, as this type of toy is currently well accepted in the market. Seeing these collectible-oriented products makes me feel there is strong potential for business opportunities.

Hong Kong is very close to us and serves as a convenient gateway to help us expand into the international market.

So far, I have visited seven companies and plan to explore more booths. Although I have not yet placed any orders, among these seven, the Singapore-based Super Tough Friends seems the most likely partner for collaboration. They are also exhibiting in the Trendy Toys Zone, and their products are not limited to children’s toys — they also sell accessories such as keychains, which appeal to adults as well. We will continue discussions with them after the fair.

Platforms like SCAN2MATCH are useful in the initial stage, as they help us learn about suppliers in advance. We will definitely return to participate in the fair next time.

Our company has been in business for 25 years. At this fair, we are sourcing magical games, puzzles, and innovative products. We use the CLICK2MATCH platform to search for companies from mainland China and Hong Kong, as we are looking for products that offer both better quality and lower prices.

We have participated in this fair 15 times, and on this occasion, we are pleased that the organiser has assisted us in communicating with factories on how to improve their efficiency and enhance their products. The guidance provided here, along with the fee coverage, has also been a great help to us.

Our company was established in 2004 and specialises in selling wooden toys for children and kidults in our country as well as in other European markets. I have been participating in this fair since its inception, and this time, I have placed orders with around 10 suppliers, amounting to a total value of approximately USD 300,000. Most of these suppliers are from Chinese mainland, with whom we continue to do business, while also discovering some new suppliers. Products from Chinese mainland tend to offer lower prices and better quality.

Attending the fair allows me to maintain regular contact with suppliers, and this experience has become an important and valuable part of our year-round importing business.

I have used the SCAN2MATCH platform for contacting the suppliers before the fair. It is helpful for me get closer contact with them and getting timely information of this fair.

ORB Toys is a Canadian company specialising in trend-driven toys, collectibles and tactile play products sold worldwide. Every year, we attend the HKTDC Hong Kong Toys & Games Fair to discover new market trends and explore product collaborations. This year, I met with several suppliers from the Chinese mainland and discussed upcoming projects across compound toys, slimes and plush. Many of these partnerships have developed from contacts we first established at past HKTDC fairs, resulting in millions of units produced over the years.

With tools like Scan2Match, I was able to track booths easily and follow up efficiently after meetings. The HKTDC platform is an essential part of our global sourcing calendar for discovering new product ideas that align with evolving consumer interests, and its international scope provides us with invaluable access to trusted manufacturing partners.

Victory Toys specialises in hobby toys targeted at kidults, with a current focus on Japanese and niche products.

The Hong Kong Toys & Games Fair provides an opportunity for us to identify suppliers that can help us shift toward products for a younger market. The fair has displayed a particular market trend on blind boxes, which aligns well with current trends. Both Click2Match and Scan2Match were instrumental in helping us shortlist around 7 exhibitors efficiently, mostly from ASEAN. So far, we have secured 2 promising long-term suppliers for action figures, model toys, and customised PVC products, with a total budget of US$30,000 for initial orders from both companies.

The fair has been highly effective for accessing global suppliers, new markets, and discovering up-and-coming product ideas. We are already looking forward to returning next year by bringing partners from our team.

Having attended the Hong Kong Toys & Games Fair many times over the years, participating every time is essential to stay ahead of trends and discover fresh products as our sourcing strategies change annually. We are particularly interested in items priced around JP¥2,000, such as smoke-emitting toy effects, RC cars, large-scale car toys, and high-end construction vehicle sets.

We have conducted 11 business meetings with mainly Hong Kong companies. One standout connection is for RC cars, with a recurring US$11,000 order that we aim to repeat this time. The fair remains an extremely effective platform for going global and identifying new markets, as Hong Kong is what started it all for us at finding core partners and key products of our international business.